Competitor Keyword Research in 2025: Definition & Benefits

Competition in Google search results is inevitable. However, instead of fearing competitors, you should embrace them, as they will push you to do your best to stay on top. Having competitors provides a fantastic source of relevant keywords that can help generate significant traffic. The first step to overcoming your competitors starts with competitor keyword research.

When you check competitor website keywords, you can discover high-value terms they rank for but you don’t. Implementing a competitor keyword strategy gives you valuable insights to enhance your content, ultimately driving high-quality traffic and improving your ranking on SERP. This blog will guide you through a comprehensive competitor keyword research process, emphasizing its importance.

Want to outrank your competitors and claim the top spot on the SERP? Be sure to stick with us until the very end! But before diving into how to research competitor keywords, let’s first understand what competitor keywords are.

What are competitor keywords?

In simple terms, competitors' keywords are those keywords your rival website ranks for in the search engine. Aside from this competitor keywords also reflect those keywords that our competitors are targeting but have failed to rank well for. Knowing what competitors' keywords are is very important before you start with a competitor keyword research strategy.

By arming yourself with the knowledge of your competitor's keyword and backlink information you can have an advantage over them. Therefore competitor keyword research is considered a very important part of any successful SEO strategy. The next section will explore what is competitor keyword analysis therefore keep reading.

What is a competitor keyword research?

Competitor keyword research refers to the processes where you check competitor website keywords to boost your own organic search optimization game. These processes help you gain valuable insights into your competitor's keyword strategy allowing you to further improve your own strategies to gain a competitive edge. Implementing competitor keyword research can help you:

• Understand what search terms your target audience is using.
• Identify opportunities to outrank your rivals and divert the traffic slow to your won website.
• Avoid targeting highly difficult and expensive keywords.
• Set a benchmark for your own SEO marketing strategy.

Compeettrioo keyword research is crucial if you want to keep improving your website’s ranking on the search engine result page. Aside from these, there are a few more purposes you can use competitor keyword analysis for including:

• Stealing your competitor's keywords to outperform them in the same search engine.
• Find, target, and rank keywords that your competitor have yet to set their sight on.
• Discover long-tail keywords you haven’t thought of targeting yourself.
• Find out the reasons why your competitor's website ranks above yours.

Competitor keyword research is one of the quickest and easiest ways to research keywords. Using this process you can discover great keywords that can generate high traffic and sales. This section has already done a good job of emphasizing why keyword research is so important. However to further highlight its need the next section will focus on this topic even more.

Why do you need to do competitor keyword research?

The need for competitors' keyword research is very high among businesses that are part of a highly competitive industry. On the search engine, every business is competing to get the attention of their target audience. But to attract the right audience to your website keywords are very important.

Keywords help you understand what users are looking for and the type of content you need to provide to reach their needs. By targeting the right keyword you can easily attract a large volume of users to your website. This is where competitors' keyword research starts playing a crucial role. 

You can’t find all the relevant keyword ad topics on the keyword research tool and this is a fact. This means there are potentially hundreds of keywords your competitors are getting traffic from but you are not.

Your competitors are your rivals but they can also serve as a reference point. You can use them to understand what works for your audience and what does not. Later you can use this knowledge to build your own strategy to significantly increase the amount of traffic on your website. Additionally, competitor keyword research can also help you understand how to rank the keywords to outrank your rivals.

Overall the main aim of competitor SEO analysis is to identify opportunities to attract more traffic uncover your competitors' weaknesses and use your own advantages. Talking about advantages the next section will give you explore some of the top benefits of competitor keyword research so keep reading.

Benefits of implementing competitor keyword strategy

As we have already discussed in the previous section competitive keyword research can be useful for your business in many ways. Therefore here is a small list of the various benefits you will experience from competitor keyword analysis:

Time-saving

Keyword research is time-consuming. Therefore many businesses prefer to use competitor keyword research to cut short this tedious process. Analyzing your competitor's SEO strategy can save you time and help you find keywords your target customers are using.

Effective keyword research

Even after long hours of researching keywords, there is still a chance of you missing out on potentially useful keywords. So by researching your competitor's keywords, you can have a good idea of what your customers expect from you. Additionally, competitor's keyword research can be a good starting point for businesses that are not familiar with keyword research strategy.

Better understanding of the target audience

Learning about your competitors’ keywords gives you a good idea of your target audience and their requirements. Using these keywords will make it easier for you to approach your customers and understand their search intent. Using competitor keyword research will help you optimize your own SEO strategies, by helping you create content that resonates with your target audience.

Improved ranking and sales

Competitors' keyword research will help you rank for new keywords additionally it will also help improve your ranking for keywords you were not performing well with. In both regards, you will see a significant increase in your website’s ranking, traffic, and sales.

New opportunities

Competition keyword research can also inspire you to come up with new content ideas and strategies. It can provide you with new opportunities to attract, engage, and captivate your audience.

Improved visibility

Competitor keyword research can enhance your rankings, increasing both brand awareness and credibility. By strategically targeting diverse keywords, you'll attract a wider audience and drive more visibility for your business.

The next section will explore how you can utilize various tools for competitor keyword research therefore keep reading.

How to find competitors keywords?

Before doing a complete keyword analysis you need to first find the competitor keywords. There are several paid and free competitors' keyword tools that you can use for this purpose. Here are five tools you can use for competitor keyword research:

Find keywords with Google keyword planners

The Google keyword planner is a useful tool designed to help you discover new keyword ideas and analyze search volume for relevant terms. This powerful tool can provide you insights into your keyword competition so you can refine your SEO strategies for better results. Additionally, you can also use these tools to optimize your content to target the right audience.

Following is a simple step-by-step explanation of how you can use Google keyword planner for competitor keyword research:

• Head to Google keyword planner and in your dashboard click on the box that says “ Discover new keyword”
• Next, select the “ Start with a website” tab
• Here you will enter your competitor’s domain URL in the text bar. Then you will choose whether you want to analyze their entire site or only the homepage.
• Click on the “Get Results” button and you will get all the keywords your competitors target.

Identify competitor keywords using Ahrefs

Ahrefs is a very popular SEO tool that allows businesses to conduct competitor keyword research and marketing. You can easily use this tool to search your competitor sites and get a list of keywords they rank for. Additionally, you can use it to compare your own keywords with those of your competitors. Following is a simple breakdown of how you can use Ahrefs for competitors' keyword research:

• Go to Ahref’sSire Explorer and sign in/log in.
• Inside the dashboard, you will have to click on “Site Explorer”.
• Next, you will have to input your competitor's URL in the text bar.
• Lastly, on the sidebar click on the “Organic keyword” option under “Organic Search”.
• After this, you will be presented with a list of all the relevant keywords targeted by your competitors.

Check competitor website keywords with Semrush

Semrush is another powerful that can assist you with competitor keyword research. This tools let’ you see your keywords as well as the keywords your competitors rank for. Moreover, you can also utilize it to compare your keyword ranking with those of your rivals and even filter out your results based on various criteria. Following is a step-by-step explanation of how you can use Semrush for competitor keyword research:

• Head to Semruch’s organic research and enter your competitors’s URLs in the test bar.
• After this, you’ll be prompted to create your own free account.
• Once your account has been created you will be redirected to the dashboard with all your competitors’s organic performance information.
• To see the keyword you will have to tap the “view all keyword” option in the “Top Keyword” card.
• Alternatively, you can also tap the “Position” tab to overview.

Conduct competitors' keyword research with SE ranking

SE ranking is an SEO tool designed to help you streamline your website optimization and boost your online viability. Its various features can easily facilitate comprehensive competitors' keyword research. By using this tool you can easily pinpoint the keywords your competitors rank for and are targeting. Following is a simple explanation of how to use SE ranking for competitor keyword research:

• Head to SE Ranking’s corporate analysis tool
• Once on the page, you can then enter your competitor's URL in the search bar, select the location and click on “Analyze”.
• Next, you will be directed to the platform dashboard with a performance overview of your competitors’s websites.
• From here all you need to do is to go to the “organic traffic research” tab and then to the “Keyword”.
• Once you have done this you will get to a list of all the keyword-targeted and ranked by your competitors.

Keyword competitor research with SpyFu

SpyFu is a dedicated competitor keyword tool that can provide you with substantial data on your competition. These tools can help you discover information regarding your competitor’s rankings, search volume, etc. Using In Kombat features you can also compare keywords different domains rank for. Here is how you can utilize this tool for competitor keyword research.

• Firstly, you need to head to SpyFu and input your competitor’s URL in the text bar.
• Next, you should go to the “ SEO research” and click on the “SEO Keyword” tab.
• Lastly, you’ll have to click on the “Explore all” tab to export the list of keywords used by your competitors.

All of these Competitive Keyword Research Tools can come in handy while doing competitor keyword research. Moving on the next section will answer the most awaited question which is how ro do a keyword competitor analysis.

How to do a keyword competitor analysis?

Sizing up your rival’s keyword can differ from your typical keyword research. Unlike the usual keyword research processes here you have to zero in on your own website as well as your competitors. Here is a simple step-by-step competitor keyword analysis you can follow:

Use competitive analysis templates

Using a competitive analysis template is a must before you start competitor keyword research. This is because competitive keyword analysis can help you with multidimensional keyword data points. Additionally, it also makes it easy to share your findings with your team members. Overall, competitive keyword analysis forms the basic foundation of your competitor keyword research.

Create a list of your top SERP competitors

Finding your competitors is a key part of competitor keyword research. Knowing who you are competing against can make it easier for you to create a more targeted and effective SEO strategy. If you already have some target keyword in your mind you can simply search on the search engine to see who already is ranking in the SERP for this keyword. Next, you can add them to your list of competitors.

Aside from this, you would most likely have some companies in mind, however, you should build a complete list of competitors by considering the following criteria:

• Size of the target: Consider if you have the capacity and the resources to go after the biggest player in your industry or do you want to go after the low-hanging targets.
• Nature of competition: also consider if you want to target businesses that are direct competitors or indirect competitors. Direct competitors would be someone who offers similar products and services to your business. An indirect competitor on the other hand would be a business that offers different products and services but solves the same problems and queries as you.

Targeting you direct in most cases is the smarter choice. This is because the competitors may solve similar problems however if they don't use the same products there is a high chance you have a completely different prospect pool from them. Therefore for effective competitor keyword research, you should go with your direct competitors because you are both targeting the same audience pool.

To find the top competitors in your niche for competitor keyword research, all you have to do is conduct a simple Google search. You’ll notice them dominating both organic and paid results on the SERP. And if your aim is to compete with the smaller sites ranking for relevant keywords then a competitor keyword tool might be able to help.

Identify Competitor Keywords

One of the most crucial parts of competitors' keyword research is identifying the keyword. For this, you will have to start mining their keyword data to recognize the keywords you don’t target and do not rank for. You can create a list of keywords your competitors rank for, and outrank you in. This will help you determine how difficult it is to outshine them.

Enter each of your competitors in a reliable keyword analysis tool to get a list of their top keywords. One advice is to ensure the keyword analysis stays isolated from each other, this will provide your clarity while building a strategy to outrank them.

Conduct Keyword Gap Analysis

The first step starts by conducting a keyword gap analysis to find the keywords your competitors rank for while you don’t. For this, you can rely on the best keyword research tools for competitors like Ahrefs, Semrush, Spyfy, etc. Once you have the list of all the relevant keywords you can then try obtaining a better rank for each of them.

Understand audience

There is a high chance that your organic competitors may not be your product competitors. Therefore, you must study their offering, strategy, target audience, etc., before putting the insights from the competitor keyword research to use. 

You may even want to conduct thorough research on your own target audience to understand their preferences and identify the right keyword to outrank your competitors. Additionally, this will also help you narrow down keyword opportunities that you can benefit from.

Create audience-centric SEO-optimized content

The whole purpose of competitor keyword research is to uncover opportunities to help you outrank you rivals on the SERP and attract more traffic. Therefore, crafting audience-centric SEO-optimized content based on the insights generated from the analysis is very important. 

Make sure to target the keyword relevant to your business and target audience. Additionally, try to avoid keywords that are obviously too competitive. Instead, target keywords with less SEO difficulty. However, you don’t need to completely cross off these keywords, as they may come in handy in the future.

Track your competitor’s performance with competitive keyword reach tools

Keeping an eye out for your competitor's monthly search volume, new keywords, and backlinks can help you ensure they don’t outrank you.

Implementing this as a part of your competitor keyword research can be very helpful. Moving on the next section will provide you with useful tips to ace your keyword competitor research, so keep reading.

Tips for Competitor Keyword Analysis

If you seriously want to outrank then you need to go beyond low-competition, high-volume competitor keywords. You need to create a promote better content. For this, you need to closely analyze their existing content identify ways to improve the searcher’s experience, and provide the search engine every reason to rank your content above them.

Another advice is to think about what your users want to achieve, this will help you understand what kind of content to create to satisfy their search content. One more thing that you need to consider is the quality of your content. Therefore you must assess the quality of the content ranking at the top of the search engine for your trageted keyword. Here are some tips you can use to create better-ranking content than your rivals:

• Using up-to-date information
• Making the content lengthier
• Making the content more easy to read
• Adding more examples
• Including more graphics

Using all of these tips you’ll be able to create content that can attract a high level of traffic to your website. You can even hire a professional agency like to help boost you ranking on the SERP. The next section will explore how Gigde’s can help you with comprehensive competitor keyword research analysis therefore keep reading.

How Gigde can help you outshine you competitors on the SERP?

Gigde is a leading SEO and content marketing agency, trusted by multiple clients to deliver customer-centric strategies that drive results. Our team of experts has extensive experience working with businesses across various industries, helping them achieve top rankings on the SERP and outshine their competitors. We specialize in conducting comprehensive competitor keyword research to craft tailored strategies that give your business a competitive edge. Here’s why you should trust Gigde to elevate your digital presence:

Proven experience and expertise

Gigde’s experts have both the experience and the expertise you help you beat your rivals on the SERP. We keep up with the latest algorithm changes and the latest tools and technologies to help outshine your competitors. Our experts can provide you with end-to-end services helping you with everything from competitor keyword research to content creation and marketing.

Tailored strategies

Gigde understands no two businesses are alike. Therefore our experts can provide you with customized SEO and content marketing strategies based on your specific business needs, target audience, and industry. Moreover, our targeted content strategies will ensure your website asks for the most relevant content while also outshining your direct competitors.

High-quality content

Aside from competitor keyword research, we can also help you craft high-quality customer-centric content in various formats. Content is the foundation of a successful SEO strategy. Our experts can help you produce engaging SEO-optimized content that resonates with your audience and ranks higher on the SERP.

Transparent reports and communication

We provide you with comprehensive reports so you know exactly how our services help you. Additionally, we will also provide you with regular monthly reports with all the important KPIs so you are aware of your progress. Further, we also invite feedback so the end results are up to your expectations.

Conclusion

Whether you aim to increase your sales or simply want to stand out from the crowd, competitor keyword research is a crucial part of your marketing strategy. Conducting comprehensive research on your competitors’ keywords provides valuable insights and uncovers opportunities to drive more traffic to your website. Gigde has the expertise to help you succeed in this mission, delivering the strategies you need to make it all possible.

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