Written By :Gigde

Sat Mar 16 2024

5 min read

How to Improve SERP Ranking to Boost Visibility

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Have you ever wondered why everyone wants to be #1 on Google's search results? It's because ranking at the top of the Google SERP (Search Engine Result Page) means you'll likely get many clicks. Think about it: if Google thinks your content is the best, others are likely to think so, too, right?

So, now comes the bigger question: Is ranking at the top reserved for big-name websites like Forbes and BuzzFeed? Or can smaller businesses and individual blogs also make it to the top?

Even smaller businesses and individuals can make it happen. This blog will guide you through effective strategies to improve SERP ranking, such as creating relevant content, using original images and long-tail keywords, and building quality backlinks to boost your website's visibility and climb to the top of Google's SERP.

What is SERP?

When you search for something on Google, the list of websites that comes up is called the SERP, or search engine results page.

Now, there are two main types of results on a SERP: paid and organic. Paid results are those ads you see at the top of the page—they're there because businesses pay Google to put them there. However, the organic results are the ones that show up based on how relevant Google thinks they are to what you searched for.

So, if you want to improve SERP ranking, you want to focus on getting your website higher in organic results. That means creating content that's helpful and relevant to what people are searching for. It's like if someone searches for "SEO services," and your website has a blog on SEO, Google is more likely to put your website near the top of the results.

Now, people do different kinds of searches—some are looking for specific websites they already know about, while others are looking for information or help with something. The trick is to determine what people are searching for and ensure your website has the answers they're looking for.

Why is it Important to Improve SERP Ranking?

When did you last click on a link from the second or third page of search results? Exactly. Most people stick to the first page, mainly because Google has already sorted through and chosen what it thinks are the best matches for their search.

So, if your website lands at the top, it's like getting approval from Google. That credibility factor can make a huge difference in whether someone clicks on your link or keeps scrolling.

Studies have shown that the majority of people only click on the top few results, usually the top 3 or 4. So, if you're not up there, it's like your website is invisible to most internet users. That's why it's important to improve SERP ranking —it's all about getting your website in front of as many people as possible.

How do Search Engines determine SERP Rankings?

When you search for something on Google, have you ever wondered why certain websites show up at the top of the page? It's not random—it's because search engines like Google use many different factors to decide which websites are the most relevant and trustworthy for a given search query.

So, let's take a look at some of the key things they look at:

1. Content is King

First off, the content on a website is super important. Search engines want to ensure that when someone searches for something, they get results that answer their question or solve their problem.

So, they look at things like how well the content matches the search query, how original and comprehensive it is, and how accurate it is.

2. Structure and Organization

Next, how a website is put together can make a big difference. If a website is easy to go through and everything is where it should be, search engines are more likely to see it as trustworthy and relevant. Conversely, if a website is a confusing mess, it might not rank as high.

3. Speed and Performance

Nobody likes waiting around for a website to load, right? That's why search engines also take into account how fast a website is. If a website takes forever to load, it's not only frustrating for users but also signals to search engines that maybe this isn't the best website to show people.

4. Backlinks Matter

Another big factor in SERP rankings is backlinks. These are links from other websites that point back to yours. When a reputable website links to yours, it's like a vote of confidence to search engines. But not all backlinks are the same. If a bunch of spammy or low-quality websites link to yours, it could hurt your rankings.

It's important to note that Google algorithm updates come now and then. That's why website owners and marketers must stay on top of the latest best practices and algorithm changes.

How to Improve SERP Ranking?

Improving your SERP ranking is crucial for increasing your website's visibility and attracting more visitors.

So, let's look into some effective digital marketing strategies that can help in answering all your questions about how to increase SERP ranking:

1. Use Original Images

When it comes to SEO, original images can be a major factor. Not only do they add visual appeal to your content, but they also help improve SERP ranking.

Firstly, make sure your images are relevant to your content. Search engines love it when everything on your page ties together nicely. Plus, if your images match what people are searching for, you're more likely to get noticed.

Secondly, don't forget to add some keywords to your image names. This helps search engines understand what your images are all about. So instead of naming your image "IMG1234.jpg," try something like "New-Dresses-for-Spring.jpg." It's a small change that can make a big difference.

And don't forget those alt tags. These tags give search engines even more context about your images, so be sure to include keywords there, too.

2. Use Long-Tail Keywords

Long-tail keywords are most effective when it comes to SEO. They're highly specific phrases that target exactly what your audience is searching for.

Let's say you're selling the latest iPhone. Instead of targeting broad keywords like "iPhone 7 Price," go for something more specific like "Cheapest iPhone 7 Deals Online." Not only are you more likely to improve SERP ranking for this long-tail keyword, but you'll also attract a more targeted audience.

Remember, it's not just about getting traffic—it's about getting the right kind of traffic. Long-tail keywords can help you do just that.

3. Quality Content

They say content is king, and when you improve SERP ranking, that couldn't be more true.

Search engines want to provide the best possible results for their users, which means serving up informative, engaging, and relevant content. So, when creating blog posts or articles, be sure to mix those long-tail keywords alongside your main keyword. This signals to search engines that your content is exactly what people are looking for.

Also, don't forget to back up your claims with solid references. The more trustworthy your content is, the more likely it is to rank higher on SERPs.

4. Get Social

Social media isn't just for connecting with people you know—it's also a powerful tool to help you improve SERP ranking.

Start by creating profiles for your business on all the major social platforms. Then, use tools to schedule posts in advance to keep your followers engaged without spending all day on social media.

Also, don't be shy about sharing your content. The more people who see it, the more likely it is to get shared and linked to, which can help improve ranking.

5. Build Backlinks

Backlinks are like virtual votes of confidence for your website. The more reputable sites that link back to yours, the better your chances to improve SERP ranking. Building backlinks is one of the best ways to increase domain authority

Start by researching your competitors to see where they're getting their backlinks from. Then, reach out to those sites and see if you can score a link back to your site.

But remember, quality is key here. A few high-quality backlinks will do more to improve ranking than a bunch of low-quality ones.

6. Optimize Your Internal Links

Finally, don't forget about your internal links. These are the links that connect different pages within your website.

Make sure each page of your site targets at least two keywords, including your main keyword and some secondary ones. Also, use relevant anchor text for your internal links—this helps search engines understand what each page is about.

Remember, SEO is a marathon, not a sprint. It takes time and effort to see results, but by following these strategies or getting assistance from professional SEO services, you can improve SERP ranking and ultimately drive more traffic, leads, and conversions to your website.


When you think about how to improve SERP position, it's common to get overwhelmed by the entire process. If you're still struggling to improve SERP ranking of your website, consider enlisting the help of professional SEO services.

At GigDe, we offer a range of SEO services designed to help businesses improve their SERP ranking and drive organic traffic to their websites. So, why wait? Connect with us today to learn more and get started on the path to online success.

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