PPC: Why Your Marketing Budget Needs To Feature A PPC Campaign

Content Marketing Service Provider

PPC Marketing Report Card

On the internet, every click counts; to make an impact on your growth trajectory. After helping brands for the last 5+ years, our analytics tell us that we have been more than successful in executing PPC campaigns.


Increased Clicks on Ads


Reduced Cost-per-Click (CPC)


Quality Score for every ad on Google and Meta


More ROI for every PPC marketing


Increased website traffic

PPC: Grow Your Brand In A Budget While Making Maximum Impact

Audience Targetting

Pay Per Click has been grabbing headlines the last few seasons, and rightly so. This digital marketing tool has become highly coveted due to its high return on investment and precise audience targeting.


With almost 200% ROI, about a $2 gain for every $1 investment, PPC has become necessary. But to execute a PPC campaign effortlessly and get heightened results, companies need to work with an expert PPC marketing agency. Are you looking for a professional collaborator? Look no further; we are here!

Rewarding PPC

Gigde has extensive experience in running rewarding PPC marketing campaigns for our clients. Talk to us today to learn more.

Grow Your Brand
Pay Per Click

What is Pay Per Click?

Consumers click

Pay per click (PPC) is a vital part of online marketing. When you implement PPC ads, advertisers only need to pay when consumers click on those ads.

Google Ads Platform

Google ads are one of the most common forms of PPC ads. Our marketers bid on specific keywords pertinent to your brand and industry, and the ads display at the top of search engine results pages (SERPs) when those keywords are searched for.

Social Media Marketing Platform

It can also be done on social media platforms such as Facebook and Instagram and on websites through display advertising. Our team works to curate highly targeted ads based on your target audience's location, preferences, and demographics.

Ads appearance

The appearance of the ad is dependent on Google's algorithm, and it ranks based on bid amount, ad quality, and relevance.

You need professional help to navigate the choppy PPC waters and make the most of your investment.

How To Start PPC in Google Ads

Google is one of the high-volume search engines globally, and close to 100,000 searches happen every second. Thus, both small and large businesses can benefit significantly by running Google Ads.

You can collaborate with our PPC experts to launch the most successful and profitable PPC campaigns. Google Adwords is the most popular platform to run PPC ads; PPC ads on Bing, Amazon, and Meta platforms like Facebook and Instagram follow this. Yes, we are experts on all of these channels and more.

PPC in Google Ads
 Start The Bidding Process

Start The
Bidding Process

It all starts with PPC keyword research, which will help you create tailored campaigns. Next, select the campaign type as per the intended purpose. We can run various types of PPC ad campaigns depending on our client’s needs. Bidding on the right keywords is of utmost importance, and that too at the right price. This will determine the profitability and ROI of the paid ads.

Create Optimized Landing Pages

Create Optimized Landing Pages

An ad is as opportunistic as the landing page on which you redirect your customers. Landing pages must be persuasive and must contain the following:

  • Relevant content to the user’s search queries.
  • Answering all the necessary points.
  • Having a solid CTA.

Landing pages must be tailored as per the ad and should not be misguiding in any manner, as this is a complete put-off.

Pay Attention To Quality Score

Pay Attention To Quality Score

Google strictly ensures that only top-quality ads, products, and services are showcased to its audience. Thus, we ensure your PPC ad has a high-quality score. The score is given based on the keyword relevance, audience targeting, and user experience depending on the landing page content’s applicability and expected Click-Through-Rate (CTR). Our team ensures that the PPC ads have a top score, reducing costs and increasing ROI.

Ads Should Be Catchy & Creative

Ads Should Be Catchy & Creative

Finally, your Google ad should be compelling and eye-catching. Ultimately, your visuals will entice the viewer to click on them. When you work with us, you get access to not just our marketers and advertisers but also our copywriters and designers. From writing witty and attractive copies to designing fun and interactive creatives, we pull all stops to ensure every target customer clicks on your ad.

PPC Ads Platform

Over 65% of SMEs have been incorporating PPC ads, and marketers allocate 39% of their budget to running paid ads. Google might be the most popular platform, but some other avenues can be fruitful for your business, depending on your industry and area of expertise.

To make the most of each platform, knowing how the algorithm works, the prerequisites and the audience it caters to is essential. Our PPC team is well-versed in running paid ads on all popular channels.

Facebook ad

Meta Ads

Facebook is among the most popular and widely used social media channels. Running PPC ads on Facebook can be highly beneficial, especially for B2C small businesses. Meta’s Facebook allows advertisers to choose the objective they want to accomplish and the kind of intended results (engagement, likes, website traffic, app installment, etc.). It finally allows for customization and targeting based on the ideal user persona.

Instagram ad

Instagram Ads

Another top social platform from Meta is Instagram, and over the years, it has grown as a popular medium for e-commerce brands to interact with their audiences. With a heightened engagement rate and ubiquity of user-generated content, Instagram PPC ads deliver maximum impact on a moderate budget. Our social-savvy marketers know the right keywords to target and create fetching copies that can make your business trending.

Bing ad

Bing Ads

Microsoft’s Bing is one of the most popular search engines, and PPC ads on this platform can generate increased website traffic, better ROI, and conversion. Many brands prefer to advertise on Bing because the average CPC (Cost Per Click) is found to be 33% less than Google ads. Our Bing PPC ads campaigns are tailored to your niche and brand’s offerings, leading to attracting the right leads.

Amazon ad

Amazon Ads

Amazon is a global e-commerce platform where millions of dollars of transactions happen daily. When you advertise on Amazon, it enables sellers to create ad campaigns for their products and then charge them each time a prospective consumer clicks and views their ad. This popular e-commerce marketplace allows businesses to run three kinds of PPC ads: sponsored product ads, sponsored brand ads, and sponsored display ads. We are proficient in running cost-effective PPC ads.

PPC Keyword Research: Secret To Success

Do you know how we run successful PPC marketing campaigns? We spend hours performing keyword research and finding the most pertinent and cost-effective keywords that suit your brand’s search intent. This allows us to maximize our ROI and lead to stellar results.

The Right Intent Matters

The Right
Intent Matters

It all starts with the goal for running the PPC campaign. Having a clear idea of the objective allows us to determine the keywords the target audience might use to search.

The PPC keywords we choose are based on relevance, and we spend time curating an exhaustive and expansive keyword list. We only bid on keywords perfectly aligned with your brand and its offerings.

The Right Tool Comes To The Rescue

The Right Tool Comes
To The Rescue

Our team has access to all the right tools that help us find the right keywords and monitor the KPIs pertaining to the pay-per-click campaign. We have paid tools like Ahrefs, SEMrush, Google Keyword Planner, and more.

When selecting keywords, we consider the following things: search volume and CPC. Our tailored approach for each client helps us to launch successful paid ads strategies.

Set A Budget

Set A

PPC cost is not just based on your CPC; many variables go into determining the actual ad budget. The advertising executives on our team know every trick in the book to enable our ads to make maximum impact at a minimum budget.

We keep tweaking the ads at regular intervals to ensure that we don’t overshoot our client’s budget and the ad has an optimal performance.

Look At The Competitors

Look At The

As they say, you should never underestimate your competitors, and we never do that. By conducting a thorough competitor analysis, we can find the keywords they are targeting and what they are missing. This allows us to make the most of our budget and strategy and meet our goals.

Are you struggling to make a mark in your niche? Collaborate with our PPC team today!

Add Negative Keywords

Add Negative

Negative keywords are non-converting keywords, and it helps to enhance campaign relevancy and reduce overall cost.

We also regularly refine and remove costly but poor-performing keywords. Commercial intent keywords, which are almost perfectly aligned with your brand and its end goal, lead to increased hits and conversions. Our professionals are budget-savvy and ensure you pay for only what you need!

Why Should Businesses Work With A PPC Marketing Agency?

Can you run PPC on your own? Yes, most certainly! But can it become successful, delivering across all
parameters? It might not.

When you work with a professional PPC agency, you are guaranteed the following:



we shoulder all the work, and you can reap the benefits

Quality service

Quality service

our industry professionals know all about the changing market trends and make appropriate suggestions

Big on savings

Big on savings

our PPC strategy works to save our clients both on time and resources

Better ROI

Better ROI

working with our experienced team helps you improve your ROI from PPC ads

Get the data talking

Get the data talking

we are not just skilled at running ads but also analyzing the data and providing better solutions for future campaigns

PPC Marketing Agency

Importance of PPC Marketing

PPC is important for succeeding in the digital space. But do you know all the advantages that it can offer your company:



PPC provides value for money, thanks to its precise targeting.

Drive traffic

Drive traffic

PPC is the best way to target high-quality traffic to your website.

Quality leads

Quality leads

Within all marketing efforts, PPC helps find the right leads with a higher conversion probability.

Helps implement SEO strategy

Helps implement SEO strategy

PPC can help bolster your organic SEO effort and produce better results.

How Will Gigde’s PPC Services Help Scale Your Brand?

Gigdeis a name that is synonymous with success and getting the job done well. Our clients prefer to work with us project after project and also refer to their business friends. This is a testament to how we work to help businesses scale their operations in the most effective and efficient manner.

Brand Awareness


Working with our professionals can assist your brand in building better brand awareness. We identify your brand’s voice and then find the right message to narrate your product/service to your audience.

 Drive Sales


Our PPC campaign work to drive sales and revenue for your company. The campaign managers don’t stop until we succeed and give our 100% to meet all your business requirements. You can now partner with us to grow your business commercially.

Stay Within Budget

Stay Within

When running ads, it is often easy to overshoot the budget, which can significantly dent your bottom line. Our marketers know how to make the most of your ad allotment, enabling us to amplify the ROI and work to ensure your company stays profitable.

 Use Resources Effectively

Use Resources

If you are a small business, then you often have access to limited resources, and we work to make the most of it. With years of experience behind us, we know how to work on a shoestring budget and make your local business a sensation.

Our Pay Per Click Management Process

Our Pay Per Click Management Process

We have successfully run PPC campaigns for our clients, delivered on our commitments, and helped them achieve gainful returns and scale their businesses sustainably and economically.

Discuss The Parameters With The Client

Discuss The Parameters With The Client

We start by discussing who you want to target, the campaign theme, and the goals of your ad campaign. This helps to curate a personalized PPC campaign. Common PPC goals are brand awareness, lead generation, promotion, and sales.

 Select The Campaign Type

Select The
Campaign Type

Not all audiences interact with the same kind of ads. Depending on your industry and target prospects, we mutually decide whether to run search ads, display ads, social ads, remarketing, or Google shopping.

Perform Keyword Research

Perform Keyword

Then starts our background work, and we spend hours doing in-depth PPC keyword research. Our experts ensure the budget is used optimally and that you reach all your potential customers with ease and flair.

Establish Google Analytics

Establish Google

The success of any marketing campaign depends on the data and analytics being monitored. We can track all important KPIs pertaining to the PPC ad. This helps us to optimize your campaign better.


Frequently Asked


How does pay-per-click work?

Pay-per-click, or PPC, is an integral part of Search Engine Marketing (SEM). These ads can be featured on search engines like Google, Yahoo, or Bing, on social media like Instagram, and Facebook, on e-commerce platforms like Amazon, and even on websites pertaining to a brand's niche. PPC is different from traditional ads because there is no upfront payment; when a user clicks on the ad, the payment is levied. This is often a chosen method among advertisers because the ROI on ad spend is much higher than other digital marketing methods.

How much can I get paid per click?

The amount of money generated through PPC can vary, but usually, it can be anywhere between $0.10 to $1 per click. But if the website has a high traffic volume pertinent to a particular business, marketers can pay anywhere between $5-$7 per click.

At Gigde, our charges depend on the keyword we are targeting, ad copy and creative design, the landing page design (if any), access to top tools like Google ad sense and other top high-traffic platforms for promoting the ad, and the marketing and creative acumen of our professionals.

Does pay-per-click really work?

PPC or Pay Per Click is one of the most worthwhile investments in the online marketing realm. PPC advertising works because they are quick and flexible, and extremely cost-effective. The expert marketers of our team know how to find the best keywords for your brand for a bargain price. PPC ads are also highly focused and work on targeted keywords that prospects use when they are on the verge of making a purchase similar to your brand's offerings.

The attractive copies used in PPC ads also help make a great first impression.

What is the most used pay-per-click platform?

The top PPC Ad networks are Google Adsense, Microsoft Ads, YouTube ads, Facebook ads, Instagram, and YouTubee ads. These ads have high-volume traffic, a highly engaged audience, great creative opportunities, and provide an optimum ad budget to make the most impact.

LinkedIn, Amazon, and Pinterest are other popular platforms where paid ads campaigns can be run. The success of a platform depends on how best marketers can use it to their advantage. Our marketers know how to bid for the right keyword, use convincing copies, and target the right audience persona. Work with us to make the most of your PPC budget.

How do I create a pay-per-click?

Anyone can create a PPC marketing campaign, but professionals can help you get better results. To create a PPC campaign, firstly, you need to set your goal. This includes having a target audience in mind, deciding on the ad location, narrowing down the outcome and KPIs to track, and finally, determining the type of campaign to be used.

Secondly, conduct PPC keyword research and bid for the most relevant ones. Thirdly, craft ad copies, CTAs, and design captivating graphics. Finally, optimize the landing page for maximum conversions, and review and test the ad campaign.

Which is better, pay-per-click or SEO?

SEO and PPC are both integral parts of your company's marketing strategy. They each have different purposes, and one cannot replace the other.

PPC ads might be a good choice if your goal is to drive traffic to your website fast and have a high conversion rate. SEO is the way to improve the overall online exposure of your business in the long run .To have a more sustainable growth plan, businesses must pay attention to SEO and PPC efforts. PPC is a great customer acquisition strategy, whereas SEO helps retain customers and prevent customer churn.

How much does Google charge per click?

Google is one of the most popular platforms to run ads because it can result in a 6.11% click-through rate and boosts of over 7% conversion rate. Google ads determine ad budget based on quality score, ad rank, and CPC.

The other variables that impact Google's charge per click are the industry of your brand, customer lifecycle value, and current trends. Meanwhile, making the most of your Google ad spending depends on how well a brand manages its Google Ads account. On average, CPC on Google ad spends amounts to $1-$2, while on Google Display Network, it can be even less than a dollar.


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