Written By :Gigde

Tue Mar 26 2024

5 min read

Google Algorithm Update - Google Algorithm Changes

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When Google changes things up with a major algorithm update, it's like a wake-up call for marketers. Suddenly, we realize how much we rely on Google to get our content out there. It's like trying to please an enigmatic deity – we're never quite sure what it wants from us.

But the thing is, Google isn't out to get us. In fact, we both want the same thing – to serve up high-quality content relevant to what users are searching for. And that's where these algorithm updates come in.

So, what happens when Google announces an algorithm update, and suddenly, your site starts feeling the effects? Don't panic just yet. This isn't your typical rundown of Google search algorithm updates. In this article, we'll show you how to deal with these updates of Google algorithm for SEO as they come and stay one step ahead of the game.

What are Google Updates and Google Core Updates?

Ever wondered why your website's ranking on Google seems to change from time to time? Well, that's because of the Google search algorithm update. Google is always updating its search algorithm to make sure it delivers the best results to users. But not all changes are created equal. So, let's take a look at what Google algorithm update is:

Google Updates: The Small changes

Think of Google Updates like little tune-ups for the search engine. They happen pretty often – about thirteen times a day. That's a lot of tinkering, adding up to over 4,745 changes a year, with over 5,000 in 2021 alone.

Core Updates: The Big changes

Now, the Google Core update is a whole different thing. These are major changes in Google's search algorithm. They're less frequent than regular updates, but when they happen, they impact things big time.

So, what sets Google Updates apart from Google Core Updates? Well, it's all about the scale and impact.

Examples in Action

To better understand, let's look at some examples:

  • Google Updates include changes like Panda, Penguin, and Hummingbird. These are like regular maintenance checks to keep things running smoothly.
  • Core Updates, on the other hand, are like the Medic Update, BERT, and the November 2023 Core Algorithm Update. These are major overhauls that change the search results in significant ways.

Knowing the difference between Google Updates and Google Core Updates is essential for website owners and SEO practitioners. It helps them understand why their rankings might fluctuate and how to adapt their strategies accordingly.

So, the next time you notice a change in your website's ranking on Google, remember – it could be a small change or a major overhaul. Either way, staying informed and flexible is key to going through the constantly changing SEO world.

What is the frequency of Google algorithm updates?

Every single day, Google makes about nine changes to its algorithms. That's a lot of little changes – over 3,200 in a whole year.

These changes can be big or small. Sometimes, it's just a tiny change to improve your search results. Other times, it's a major overhaul, like when they completely change how they rank websites. However, Google does try to keep us in the loop, especially with the big Google search algorithm updates.

Besides, behind the scenes, Google is always experimenting. They run over 600,000 tests every year to try out new things. They're always pushing the boundaries, from making search smarter with new language skills to using AI and machine learning to understand your needs.

For marketers and website owners, keeping up with these changes is crucial. You want your website to appear when people search for things related to your business. So, knowing how often a Google algorithm update happens helps you stay on top of your game.

The Impact on Google Ranking Algorithm

The recent Google search algorithm updates in November 2023 have caused quite a stir in the online world, affecting how websites rank in search results. It's like a shake-up in the digital landscape, where some websites are riding high while others are struggling to keep up.

Case Study

Take, for example, the hypothetical online health and wellness platform, "WellBeing Central." Before the algorithm update, they were doing okay regarding visibility on Google. They were dishing out general health advice but nothing too extraordinary.

However, after the Google algorithm update, their rankings took a nosedive. It's like, suddenly, they were pushed to the back of the line in Google's search results. So, they had to rethink their strategy.

That's when they decided to change things up. They knew they had to follow Google's new rules to climb back up the search rankings ladder. So, let's take a look at how they adapted to Google algorithm update:

Optimizing Review Content

First, they added more user-generated content, like real reviews and testimonials about health products and services. It's all about being genuine and trustworthy, something Google prioritizes.

Refining Ranking Systems

Then, they worked with their own content ranking system. They wanted to ensure that the content people wanted to see was front and center. So, they built an algorithm that looked at user engagement and feedback to decide what to show first.

Tailoring Content to User Needs

And, of course, they got personal. "WellBeing Central" started creating content tailored to their audience's needs. They covered everything from nutrition advice for specific health conditions to tips for staying mentally healthy.

And guess what? It worked. After making these changes, they started to see their rankings climb again. It's like they found the secret behind the Google ranking algorithm.

So, what's the moral of the story? Well, with every Google ranking algorithm update comes a new set of rules. And if you want to stay ahead, you've got to adapt. It's all about relevance, authenticity, and putting the user first.

How to Recover From Google Algorithm Updates?

So, you've just been hit by the Google search algorithm updates, and you're feeling a bit lost. Don't worry, you're not alone. The Google algorithm for SEO can impact the digital industry, but you can go through it easily with a clear plan and a level head.

Don't Panic, Assess the Situation

First things first, try to resist the urge to panic. Panicking can lead to hasty decisions based on emotions rather than data. Take a moment to step back and assess the situation calmly. Talk to others in the industry, both those affected and those who haven't by Google algorithm update, to get a broader perspective.

Understand the Purpose of the Google algorithm update

Every Google algorithm for SEO has a purpose, and it's essential to understand what that purpose is. Google's goal with these updates is to improve the quality of search results. Sometimes, they'll even give hints about the specific issues the update targets, like fighting spam.

Analyze Your Website's Performance

Dive into your website's analytics data to identify any patterns or trends. Look for specific types of content or segments of your site that have been affected the most. This will help you understand what aspects of your site need attention and improvement.

Evaluate Your Competitors

If your website's traffic has taken a hit, other sites will benefit from it. Do manual searches on Google to see who's ranking where you used to be. Take note of differences in their approach or content that might contribute to their success.

Plan Your Recovery Strategy

Now that you better understand what's changed after the google ranking algorithm update and how your site has been affected, it's time to plan your recovery strategy.

Prioritize your efforts based on what you believe will have the most significant impact. Consider factors like expertise, authoritativeness, and trustworthiness (E-A-T) of your content, which are increasingly important to Google.

Focus on Quality Content

The main goal of a Google algorithm update is to provide users with high-quality, relevant content. So, focus on creating content demonstrating expertise, authoritativeness, and trustworthiness. Also, make sure your content is valuable and informative and meets the needs of your target audience.

Stay Flexible and Adapt

Finally, remember that the Google algorithm for SEO is always evolving; what works today may not work tomorrow. So, stay flexible and be prepared to adapt your strategy as needed. Monitor your website's performance and adjust to stay ahead of the game.

In short, recovering from a Google algorithm for SEO requires careful analysis, strategic planning, and a commitment to quality content. By following these steps and staying focused on providing value to your audience, you can weather the storm and emerge stronger than ever.


As the Google search algorithm keeps changing, staying informed and adapting your SEO strategy according to the Google algorithm for SEO is important. By understanding the latest Google algorithm update and its implications for your website, you can position yourself for success in the competitive online marketplace.

And if you need assistance with your digital marketing efforts, don't hesitate to contact Gigde for expert guidance and support. With Gigde's digital marketing services, you can go through the complexities of a Google algorithm update confidently and achieve lasting success in the digital world.

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