Written By :Gigde

Wed Nov 15 2023

5 min read

Google Algorithm Update | Changes that Everyone Must Know

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Summary: The Google algorithm updates are the updates that decide how search engines on Google will rank the web pages and websites in the upcoming time frame. These updates help in improving the search results and content quality on the internet. 

Today, in this blog we will study aspects surrounding the algorithm and the updates. We will be focussing on topics including basics of algorithm for SEO, categories of algorithm, latest SEO updates, strategies of algorithm updates, and finally benefits of these updates. 

We will discover all the gameplay of these updates and how they benefit the brand and audiences as well.

In the ever-evolving realm of search engine optimization (SEO), one name remains powerful among all, Google. Google is a search engine that holds 90% of the market share. Behind this immense success, Google algorithm update plays a very important role in determining how websites are ranked and discovered by users. These algorithms help in delivering relevant and high-quality search results to millions of users every day.

What does algorithm update mean? It refers to the changes and upgrades made to the algorithms that help in determining how Google's search engine ranks web pages or websites in search results. These updates are built in order to improve the quality and relevance of search results. This process ensures that the users are presented with the most useful and accurate information.

Keeping up with Google algorithm update, is crucial for website owners, digital marketers, and SEO professionals. These updates can significantly impact search rankings, website visibility, and ultimately, organic traffic. Understanding the ins and outs of these algorithm updates is an important call in order to stay in the digital landscape.

In this blog, we will delve into the intriguing world of Google updates in algorithms. We will explore various types of factors and aspects of search engine results and algorithms. The topics that are included in this blog are:

  • Regarding Google algorithm for SEO
  • Categories of algorithm
  • Latest SEO updates
  • Strategies for algorithm updates
  • Benefits of these updates

The list is short but the content is way deeper. Therefore, without wasting much time let’s dive right into the topic surrounding updates of algorithms.

What does Google Algorithm for SEO mean?

The Google algorithm for SEO refers to the set of rules and calculations that is used by Google's search engine in order to determine the relevance, quality, and ranking of websites in search results. It is known that Google constantly updates and refines its algorithm, this helps in providing the most accurate and valuable search results to the users.

When a user enters a search query, Google's algorithm analyzes billions of web pages to deliver the most relevant and useful results. The Google algorithm update takes into account various factors, such as keyword relevance, website authority, user experience, page load speed, mobile-friendliness, and many others, to determine the ranking of web pages in the search results.

For website owners and SEO professionals, understanding the Google algorithm is necessary for optimizing the websites of the brand to improve visibility and rankings in organic search results. By aligning the SEO strategies with the algorithm's guidelines, a brand can enhance its chances of appearing higher in search results, attracting more organic traffic, and reaching its target audience effectively.

What are the Categories of Algorithm of Google?

Google's algorithm consists of various categories that encompass different aspects of website evaluation and ranking. While Google doesn't really disclose the exact details of its algorithm, with the help of a few main categories we can study the types of the algorithm that get updated in new dimensions. Here are some of the main categories that make up the Google algorithm:

On-Page Optimization

This category evaluates how well a website is optimized for search engines. It includes factors like the presence of relevant keywords in page titles, headings, meta descriptions, and content, as well as the proper use of HTML tags. The Google algorithm update keeps this category a constant one.

RankBrain and machine learning

RankBrain is an AI-based algorithm component. This category is based on machine learning to better comprehend the search queries and problems and provide relevant and needed results. It interprets user intent and adjusts search results accordingly, even for queries that have never been seen before.


E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The EAT algorithm Google is a category that assesses the credibility and trustworthiness of the website. It especially works for websites that provide information related to health, finance, and other sensitive topics.

Core web vitals

Core web vitals is known to put focus on website performance and user experience metrics. This category of Google algorithm considers various factors such as page load speed, interactivity, and visual stability.

Local SEO factors

For location-based searches, Google's algorithm works with local SEO. This optimization type incorporates factors like the proximity of the user to the business, the relevance of local content, and the presence of accurate business information across directories.

The Importance of local SEO can significantly boost your business's online visibility and drive targeted traffic to your physical location.

What are the Latest SEO Updates by Google?

Updates are inevitable and are very frequent while working with search engines. In this section of the blog, we will throw light on the updates that are introduced within the past 2 years and are still valid. We will also include some brand-new updates as well. Listed below are the top new updates that are prevailing in the marketplace, at the current time.

Page experience update

Google introduced the page experience update, which made Core Web Vitals a ranking factor. Core web vitals help in measuring website loading speed, interactivity, and visual stability. Optimizing these metrics contributes to a better user experience and can positively impact search rankings.

BERT update

One of the Google algorithm update is BERT (Bidirectional Encoder Representations from Transformers). It is an algorithm that is updated by Google. It is directed to better comprehend natural language processing and user search queries, concerning more complex search queries. BERT helps Google provide more relevant and accurate search results.

Mobile-First Indexing

Google has been gradually shifting its focus to mobile-first indexing. It is a process where the mobile version of any website is prioritized for indexing and ranking over the desktop one. This shift is made after the recognition of the increasing usage of mobile devices for browsing and hence it emphasizes the importance of mobile-friendly websites.

AI and Machine Learning

Google utilizes AI and machine learning algorithms, such as RankBrain and BERT, in order to improve search results and understand user intent. This Google algorithm update contributes to more accurate and relevant search rankings. It is one of the most famous updates that took over the world from day one. Nowadays, many companies using AI in marketing.

Adwords New Updates

Google Adwords is rebranded as Google Ads in 2021. It is an online advertising platform that is developed by Google. It helps in targeting a vast range of users who are actively searching for products, services, or information related to their business. Google Ads has launched various updates including expanded text Ads, responsive search Ads, smart bidding strategies, local search Ads, discovery Ads, and call-only Ads.

What are the Strategies for Google Core Update?

When a Google core update is released, it is noticed that it can have an influential and significant impact on search rankings and visibility as well. Google doesn't provide specific instructions on how to "fix" or "recover" from a core update. But, there are some strategies that a brand can employ to adapt and improve a website's performance. Here are some strategies to consider:

Focus on creating high-quality content

All Google algorithm prioritize high-quality, relevant, and valuable content. Make sure to review the content of the website that it aligns with the search intent of the audience or not. Aim to provide authoritative and comprehensive content that assists the user’s needs and the affiliate's unique insights or perspectives.

Ensure to incorporate E-A-T

Expertise, Authoritativeness, and Trustworthiness (E-A-T) are considered essential factors for websites. It offers information related to crucial topics, such as health, finance, or legal advice. Demonstrate expertise by having credible authors, showcasing credentials, and providing accurate information from trusted sources.

User experience optimization

User experience (UX) plays a crucial role in search rankings. Enhance the UX of the brand’s website by improving page load speed, ease of navigation, mobile-friendliness, and overall usability. Optimize for Core web vitals, which also focus on loading, interactivity, and visual stability of the website.

Backlink profile analysis

Assessing the website's backlink profile and ensuring that it is built with high-quality and relevant links shows a part of Google algorithm update as well. Remove the spammy or low-quality backlinks that can affect the website's credibility negatively. Focus on building natural and authoritative backlinks through content promotion and outreach.

Evaluate technical SEO

Make sure to review the website's technical elements, such as crawlability, indexability, XML sitemaps, and structured data. Make sure that search engines can easily crawl and index the web page or website of the brand. To do so, the brand needs to focus on providing and maintaining the structured data that is correctly implemented.


The Google algorithm update is an essential part of search engine results and Google itself. It creates a cream layer of search results for the users online. It also helps the brand in achieving higher authority and reaches while using various strategies to enhance the performance of the website and the web pages as well. These updates keep evolving and enhancing from time to time, hence it is important to understand the theory of these algorithms, updates, and SEO.

But just in case, you are a new brand or website owner and are unable to understand these updates. Make sure to visit expert help in the field. SEO services can help a brand and a website to enhance their performance while coping with the new updates in various aspects of search engines. One such expert help is GigDe Global. They are known for their expert help and suggestions, therefore, don’t miss the chance and fix your day with them.

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