Written By :Gigde

Mon Jun 24 2024

5 min read

What are the Ways to Increase Domain Authority | Proven Ways

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In this age of search engine optimization (SEO) and constant changes, domain authority has always served as an important metric to determine a website's credibility and visibility in search engine results. Developed by Moz, domain authority is known to provide a numerical score ranging from 1 to 100, which helps in predicting how well a website will rank on search engine result pages (SERPs).

In this blog, we will look out for several aspects covering the basics of domain authority and all the methods to increase domain authority.

  1. Basics of domain authority
  2. Basics of page authority
  3. Domain authority vs page authority
  4. About Google authority and the domain rating score
  5. Tools of domain authority
  6. Strategies of Domain Authority

What does Domain Authority mean?

The blog will start with the basics of DA aka domain authority. Domain authority is developed by Moz which is a leading SEO software provider. It deals with numerical scores that range between 1 to 100 and represents the total strength and credibility of a website's domain in respect to the skill of ranking in search engine results.

Domain Authority is calculated using a proprietary algorithm that deals with numerous factors like the quality and quantity of incoming links, the relevance and authority of linking websites, and other on-page and off-page SEO elements. The higher the scores are the higher the chances are of ranking higher in search engine results.

Merits for domain authority help in understanding why it is necessary and what are the ways to increase domain authority. Here are some of the key benefits of Domain Authority:

  1. Benchmarking
  2. Improved search engine rankings
  3. Link building guidance
  4. Credibility and trustworthiness
  5. The attraction of quality backlinks
  6. Improved conversion rates
  7. Investment and partnership opportunities

What is Page Authority?

Page Authority, for short PA, is a metric that was built and created by Moz, to predict the possibility that an individual web page is successful to rank well in search engine results. Similar to domain authority (DA), page authority is also measured on a scale of 1 to 100, with higher scores indicating a higher potential to rank.

To notice, page authority also depends on several factors, including the quality and quantity of incoming links to any specific webpage, the relevance along with the authority of the linking pages, and other on-page optimization elements as well.

What are the Differences Between Domain Authority and Page Authority?

After gaining basic information about both domain and page authority it is time to know about the differences as well. Even though both domain and page authority are developed by Moz, they significantly serve very different purposes while dealing with different aspects of a website's online presence. Here are the key differences between both authorities:

1. Scope

If domain authority calculates the overall strength and credibility of the entire domain or website, page authority deals with the strength and potential ranking ability of all the individual web pages handled by the brand.

2. Calculation

To know the difference between ways to increase domain authority, calculations play an important role in differentiation. Domain authority deals with various factors like the quality and quantity of incoming links to the entire domain, the relevance, and factors to calculate. While page authority considers similar factors but applies them to a specific webpage.

3. Comparison

Domain authority provides a comparative metric to assess the relative strength of all domains against each other in search engine rankings. Whereas, page authority permits the comparative analysis of individual web pages within a domain.

What does Google Authority Score mean?

In recent years it is noticed that Google has diverted the focus on holistic ranking factors including aspects like user experience, content quality, and other signals to determine the ranking of web pages. Website owners and SEO professionals can use a combination of SEO tools and metrics, such as Moz Domain Authority and more, to perceive the authority of the website.

There are various SEO professionals like GigDe, who work diligently on authority scores. These scores sum up every aspect of the domain. However, Google does not publicly disclose an "Authority Score" similar to Moz's domain authority or other similar metrics. Google uses its proprietary algorithms and numerous ranking factors to determine the relevance and authority of web pages for specific search queries.

What is a Domain Rating Score?

Domain rating is a metric that is developed by Ahrefs, a tool of SEO. It is similar to Moz's domain authority and serves as an indicator of a website's, domain, or subdomain’s authority and ranking potential. The score is also determined by analyzing the backlink profile of a domain and considering numerous factors like the quantity and quality of backlinks pointing to a website, unique referring domains, the relevance of the linking pages and anchor texts, and more.

What are the Tools of Domain Authority?

Tools are one of the important ways to increase domain authority. The term "Domain Authority" is a metric that is built by Moz and hence the tools used to measure domain authority are primarily associated with Moz.

It's important to consider that while these tools provide valuable insights into the website's authority, they also have their proprietary algorithms and scoring systems. Therefore, all the associated primary tools for assessing domain authority are listed below:

Moz Link Explorer

In Moz, there is a tool named Link Explorer that provides detailed information about a website's backlink profile, including the number of linking domains, and other metrics.


Ahrefs provides a comprehensive backlink analysis tool that can help assess the authority of a website. Ahrefs domain authority is also known for domain rating score development.


SEMrush is another popular SEO tool that offers a variety of metrics to evaluate a website's authority.


Majestic is a backlink analysis tool that offers metrics like Trust Flow and Citation Flow, which can indicate a website's authority and trustworthiness.

What are the Strategies to Improve Domain Authority?

To improve domain authority, a brand needs to have a combination of on-page and off-page optimization strategies. These strategies help the domain to achieve the set goal by the brand owner. Here are some ways to increase domain authority:

1. By building a strong backlink profile

Focus on acquiring high-quality backlinks from authoritative and relevant websites. Guest blogging, outreach campaigns, and creating valuable content that naturally attracts links can help improve your backlink profile.

2. By creating high-quality content material

Out of all, one of the ways to increase domain authority is to create and publish well-researched, structured, informative, and engaging content that is relevant to the target audience. Quality content tends to attract more links and improve user engagement as well.

3. By optimizing the On-Page SEO

Make sure that the website is properly optimized for search engines. This part includes using relevant keywords in the content, optimizing meta tags, improving site speed, enhancing user experience and navigation, and optimizing the internal linking structure as well.

4. By promoting the content of the website

The best way to use domain authority is to promote the content through social media platforms, email marketing, and other channels. It helps in increasing visibility and attracting more traffic. This leads to more backlinks and social signals, which indirectly impact domain authority.

5. Improve website performance and user experience

Stable domain authority helps in achieving the goal of improved website performance and a smooth user experience. It is achieved by optimizing loading speed, ensuring mobile-friendliness, and intuitive navigation. Resulting, in increased user engagement, lower bounce rates, and indirectly boosting domain authority.


Increasing domain authority is an essential aspect of improving a website's visibility and ranking potential. There are various ways to increase domain authority including the implementation of effective strategies, consultation, and services from SEO professionals. A brand can enhance its domain authority and establish a stronger online presence if the techniques, tools, and strategies are applied well.

It is important to understand as well that increasing domain authority requires patience, persistence, and a holistic approach. Therefore, refer to a professional service like GigDe and help your domain and website achieve long-term success in the competitive online ecosystem. 

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