Written By :Gigde

Thu Nov 02 2023

5 min read

What is Local Keyword Research in SEO and How to Do it

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Local keyword research is an impactful technique that helps a brand in researching keywords that can be targeted while working on the expansion of local optimization of the brand. In this blog, we will be discussing various topics that can help you as a brand to establish the brand in local markets.

 The points are the definition of local keyword search, SEO for local business, conducting steps of the research, strategies of research, tools of the keyword research, and benefits of the local keyword and research. Hence without much delay let’s dive in deep for more knowledge about local keywords and their research.

Local keyword research is a very effective technique of local SEO. They are not only each other’s companions but also are quickly becoming an essential part of online marketing. Through targeted viewpoints and online data, these two tools can improve your visibility and create an effective campaign that drives more customers to the local business and brand. 

As a local business, a brand can maintain a strong online presence while staying ahead of the competition by combining these two powerful tools, local SEO as well keyword research for local optimization. Keywords are like the soul of optimization, hence it becomes very important to pay special attention to these keywords while optimizing the brand for local business.

Today in this blog, we will be discussing various topics that will make a clear vision about the local keywords and local SEO as well. The points we will be including in today’s blog are:

1. Definition and examples of local keyword search

2. SEO for local business

3. How to conduct the research

4. Strategies of research

5. Tools of the keyword research

6. Benefits of the local keyword and research

So much to explore! Therefore, let’s not waste another second and dive in deep for more.

What is Local Keyword Research?

The process of uncovering and analyzing the targeted keywords and phrases that are likely to attract local clients to a business’s website. This procedure is known as the research of local keywords. It helps brands and marketers identify local search terms that have the highest potential and highest possibilities to attract the attention of local customers and drive conversions. Therefore, local keyword research is a great tool for local SEO success.

Some local research examples can be understood by the written instances. These can be topics that can be researched by a brand under their keyword research for local SEO and attract the attention of the users:

1. Collecting local geological or archaeological data.

2. Conduct interviews with local people to understand their cultural beliefs and preferences.

3. Studying local economic or social dynamics.

4. Local services are used most by the residents of the area.

5. Investigating how changes in the environment affect local populations.

6. What brands are preferred by local consumers?

7. Examining how regional politics & policies have an impact on a particular locality.

8. Examining the history of a certain place to understand how it has changed over time.

What is SEO for Local Businesses?

Search Engine Optimization is a process for local businesses and brands in which they optimize their website to rank higher in local search results. It includes keywords and research that are related to the brand or related services that can be found in a particular area.

This type of SEO makes sure that the website or the brand is more visible in the eyes of the potential customers in the surrounding area. It is also important to improve the local rankings as well, a brand that wants to get success in local areas as well generally goes through an optimization process. It helps the business to show up more frequently in the search results near that location.

How to Conduct Local SEO Keyword Research?

The research of local keywords can be tricky and yet can be very influential as well. Hence, a proper way to conduct the research is necessary. Here are the points to conduct the research, make sure to keep them to avoid any issue further.

1. Begin With A Focused List Of Words Influencing The Business

To start the research, focus on the comprehensive list of the terms and phrases that are related to the product, offered by the business. These terms will be connected as the base of the keyword research efforts for the commodity or service. It is known as the seed list of words and phrases.

2. Expand The Initial List Using Related Search Terms

In local keyword research usage of the seed list is a great step. The list is compiled first and then while taking the terms as focus other terms are researched as well that might be relevant as well. While searching for other terms make sure to consider both long-tail keywords for SEO and related phrases as options.

3. Analyze The Competition

Analyze the competitors by utilizing the search terms related to their business. Make a report tracking the search terms that are most commonly used by the competition of the brand and business. It helps in gaining insight into how they are targeting their customers.

4. Check Relevant Data Sources

In local keyword research using other data sources is a fabulous practice while utilizing the keywords. It helps in identifying the keyword phrases that will be beneficial for the usage in further SEO strategies by the brand.

5. Prioritize The Keywords

Prioritizing the keyword phrases is the last step a brand should focus on. In this step, the brand identifies the best keyword based on the search volume, competition, relevancy, and estimated conversion rate for each term. This will affiliate the brand with an effective strategy to implement local SEO with the most effective keyword phrases.

What Are The Strategies For Local Keyword Search Volume?

Keyword search volume is known as the number of searches that are done for a particular keyword or phrase over a given period. It is used to measure the performance of the website and competition for a specific keyword on the internet. The search volume provides insight into which keywords will be beneficial while targeting the local clients for the brand.

There are various tools that help in measuring the local search volume for the keywords. These tools are designed especially to work with brands that are trying to optimize their brand for local expansion as well as global. These tools are named Google Keyword Planner, Ahrefs Keywords Explorer, SEMrush Keyword Research Tool, MOZ local keyword research tool, Keywordtool.io, and more.

Listed are the strategies that are helpful in search volume for local keywords.

1. Study The Search Volume Of The Local Keywords

Analyze and choose the keyword that has a high search volume. Choosing keywords that have significant search volume helps the brand to get higher rankings in search engines. Brands can use keyword research tools like Google Trends to compare the search volume of different phrases used in the targeted area.

2. Track The Performance Of The Local Keywords

Monitor and track the performance of the search volume of the local keywords periodically. It helps ensure that these keywords are still generating traffic or not. Over time, the relevance of some particular keywords needs to change or require adjustment accordingly.

3. Analyze The Competitors’ Local Keywords

Analyze your competitors’ keywords to identify the keywords they are using to target their clients according to local keyword research. Take note of what keywords can benefit the brand as well that are used by your competitors and add them to the keyword list of the brand.

4. Target Multiple Keywords At A Time

Never stay in one boat when it comes to the selection of keywords. Rather focus on selecting several keywords, as this diversifies the keywords that can be targeted by the brand. It also helps in reaching more local clients and increasing the traffic to the site.

What Are The Advantages Of Local Keyword Research?

Various benefits can help us understand why it is necessary to research the keyword for local SEO. These advantages also help in understanding what a brand can get after using the technique of local SEO.

Advantages Of Local Keyword Research-14.webp

1. Increased Targeted Traffic

Keyword research for local SEO allows the brand to target a specific space of potential customers within a specific area. It permits the brand to tailor and refine the content and other marketing efforts according to the local market, increasing the probability of success.

2. Improved Engagement And Rankings

Keyword research can also help you improve engagement levels and is an effective way to improve the brand’s local search rankings. Users interact and engage with content that not only attracts them but also presents relevance to their local area, which can help the brand to build better relationships with the target audience.

3. Cost-Saving Technique

Local keyword research can also help in saving time, money, and other resources for the brand. It can be costly to promote the brand through traditional methods, whereas digital it helps focus the targeted audience and space. Brands can also avoid wasting resources on reaching the people who are not interested in the service and brand as well.

4. Boosted Brand Awareness

Finally, keyword research is considered an efficient way to boost the presence of the brand’s visibility and awareness in the local area. By focusing on the local market, the brand can help build its local presence and expand the boundaries of the brand.


Local keyword research is a very significant and effective tool that can help a brand to localize the business in the digital world. It helps the company to target local clients and create content that is relevant and relatable to its audience.

 It has various benefits like increased CTR rates, cost efficiency, and more that can be achieved by strategies for keyword research. These keywords are helpful in establishing the brand in local markets as well.

So, if you want to enhance your boundaries but are wondering “Where to do keyword research?” or “How to expand your services at local markets?” Taking consultations and guidance from an SEO service can help in gaining success. Companies like Gigde Globals are known for their services and results in local keyword searches. Hence, without a delay and for assured results, make an appointment now!

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