Written By :Gigde

Tue Feb 13 2024

5 min read

What are the Different Types of Marketing and their Strategies

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Finally, you have launched your business and are now looking to promote your products or services. But, here’s the problem, you don’t know where to start when it comes to marketing. Well, you don’t have to worry as you have come across the perfect article.

This article has covered all the insights when it comes to the different types of marketing. From traditional strategies like billboards to the much more modern approach using social media. Especially mentioning the different types of traditional and digital marketing. Making this a go-to guide for any beginner who is starting out in the marketing space in today’s era.

In today's world, marketing plays a dominant role in shaping the success of all businesses. But what is marketing? In simple words, marketing is a broad range of strategies and techniques aimed at promoting products or services. This also includes establishing brand identity and ultimately driving customer engagement through sales.

In this article, we will discuss the different types of marketing, this includes the various strategies, and also a note on pricing. Exploring the traditional marketing approaches that have stood the test of time. While also diving into the much more modern approach in digital marketing.

What is Digital Marketing?

Digital marketing is basically using digital platforms and social media to promote products or services. By using platforms such as youtube, Facebook, and Instagram, you can promote your products or services to huge audiences at the same time. This is a new wave and a modern approach when it comes to marketing. A well-planned and executed effective digital marketing strategy can significantly boost a company's online visibility. Through digital marketing, you can specifically target and reach your potential clients at a much faster rate. There are several advantages to this over traditional marketing. And as years go by the popularity of digital marketing is on the rise and it is getting easier to market your business in the online domain.

What is the Importance of The Types of Marketing

Businesses aim to compete with the enormous competition and reach their target audiences effectively. And to make it more efficient and effective they have to implement some strategies. Blindly implementing marketing techniques without any knowledge about them, would cause immense financial loss. Hence, it becomes important to know the different types of marketing strategies available.

Each type of marketing approach offers unique opportunities and advantages. That caters to diverse consumer preferences, demographics, and channels of communication. By familiarizing themselves with these various strategies, businesses can make informed decisions about which avenues to explore.

This helps businesses in connecting with customers more effectively. And therefore help in achieving the business objectives. When it comes to various types of marketing, they can be categorized into two main types: traditional marketing and digital marketing.

What are the Different Types of Online Marketing

In today's digital age, online marketing has emerged as a powerful and essential component of marketing strategies. Online marketing, uses the internet and digital platforms to connect businesses with their target audiences. Here are the various types of online marketing

1. Social media marketing

This involves using social media platforms, such as Facebook, Instagram, and others, to engage with target audiences. Including ways to build brand awareness, and promote products or services.

2. Content marketing

This involves creating and sharing valuable, informative, and relevant content to attract and engage target audiences. This type of marketing focuses on providing value to users rather than explicitly promoting products or services. Content marketing strategies include blog posts, infographics, and visual content like videos and podcasts.

3. Email marketing

The main process involves sending targeted messages and promotional content directly to individuals through email. Email marketing is an effective digital strategy that allows businesses to reach a wide audience. It is a highly effective strategy for nurturing customer relationships. This also helps in driving conversions and maintaining brand loyalty.

4. Influencer marketing

This is very unique when it comes to the different types of marketing. Many companies are leveraging influencer marketing strategies to promote their products. As it focuses on collaborating with influential individuals or content creators on digital platforms to promote products or services.

What are the Different Ways of Digital Marketing

So when it comes to digital marketing, there are several paths that you can take. As the online world is extremely vast, you need to know the ones that are the most effective. So here are ways that you can implement digital marketing.

1. Pay-per-Click advertising

This is where businesses pay a fee each time their ad is clicked. PPC platforms, such as Google Ads, allow businesses to display ads on search engine result pages or other websites.

2. Mobile marketing

This focuses on reaching and engaging audiences through mobile devices, such as smartphones and tablets. Mobile marketing strategies include mobile app development, location-based targeting, SMS marketing, and push notifications.

3. Video Marketing

This utilizes videos to engage, educate, and entertain audiences. It has become increasingly popular due to its high engagement potential. Video marketing strategies include creating compelling video content, and video advertising on platforms like YouTube and other social media platforms.

What Are The Different Types of Pricing Strategies in Marketing

Understanding the different types of marketing is one thing, but you must also know about pricing. Pricing plays a crucial role in marketing strategies. This directly impacts a business's profitability, market positioning, and customer perception. There are several types of pricing strategies from which a business can choose, some of them are

1. Penetration pricing

This is a strategy where businesses set an initial low price for a product or service to enter a new market or gain market share. This approach aims to attract customers by offering a competitive price that encourages trial and adoption.

2. Price skimming

This involves setting an initially high price for a product or service and then gradually reducing it over time. This strategy is commonly used for innovative or unique products that target early adopters or customers who value exclusivity.

3. Psychological pricing

This is a strategy that takes advantage of customers' psychological perceptions and tendencies. It involves setting prices that create specific perceptions or emotional responses. Common techniques include

  • Setting prices slightly below a whole number (e.g., $9.99 instead of $10) creates the perception of a significantly lower price.
  • And setting prices higher to create an impression of luxury, exclusivity, or superior quality.

4. Premium pricing

This involves setting higher prices for products or services to position them as exclusive, high-quality, or luxurious. This strategy relies on creating a perception of value and uniqueness that justifies the premium price.

5. Bundle pricing

Bundle pricing involves offering multiple products or services together as a package at a lower combined price than if purchased individually. This strategy encourages customers to make larger purchases and increases perceived value. This can help businesses cross-sell or upsell.

What Are The Marketing Campaigns

When it finalizes the different types of marketing. Marketing campaigns are strategic and coordinated efforts aimed at promoting a specific product, service, or brand. These campaigns involve a series of interconnected marketing activities and messages delivered through various channels over a defined period.

The primary purpose of marketing campaigns is to generate awareness, attract and engage target audiences, drive desired actions, and ultimately achieve specific business goals.

What are the Types of Marketing Research

1. Qualitative research

This is a type of marketing research that focuses on gathering in-depth insights. This is usually based on understanding the underlying motivations, attitudes, and behaviors of consumers. It is mainly focused on collecting data through interviews, focus groups, and observations.

Qualitative research is valuable for exploring new markets, uncovering consumer insights, generating ideas, and refining marketing strategies.

2. Quantitative research

This is mostly a systematic and structured approach to collecting and analyzing numerical data. This is to identify patterns, trends, and relationships. Quantitative research provides objective and measurable data that allows marketers to make data-driven decisions.

3. Experimental research

Some other types of marketing research include experimental research. It is mainly used to measure the impact of specific variables on consumer behavior. Experimental research is often conducted in controlled environments, such as laboratories or test markets.

This type of research helps marketers assess the effectiveness of marketing strategies, test new product features, pricing options, or promotional tactics, and identify the factors that drive consumer behavior.

4. Observational research

This involves systematically observing and recording consumer behavior in natural or controlled settings. It allows marketers to gain insights into how consumers behave and interact with products. This type of research helps marketers understand consumer preferences and study shopping patterns.


Choosing the right marketing strategies is extremely important. By understanding the different types of marketing and their suitability to specific goals and target markets. Through this, businesses can make informed decisions that align with their overall marketing strategy.

In this article, we have also taken the time to explain the various types of advertising. From the basic understanding to the different types of pricing strategies in marketing. In conclusion, understanding the various marketing strategies can help your business make better decisions, to get higher traffic and conversions.

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