Written By :Gigde

Sat Feb 17 2024

5 min read

Technical SEO for Beginners | Enhance Your Website's Performance

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We are aware that SEO is a crucial part of ranking higher in search engines. But what is technical SEO? Well, Technical SEO contains all the technical aspects of search engine optimization. Does your website look like it's stuck in 2004? Well, don't worry!

In this article, we'll cover everything. From the basics of technical SEO for beginners to advanced technical SEO techniques. Also including the types of technical SEO, technical SEO best practices, and e-commerce technical SEO. We'll also discuss the importance of technical SEO for any website and why it's so important. So let's get started and learn how to understand technical SEO for beginners

If you are a website owner or have an e-commerce store, you must understand Technical SEO. As this key element has the potential to increase traffic to your website and increase the sales for your e-commerce store. As SEO optimization is getting more competitive, it's better to implement technical SEO as well.

This article will cover all the necessary things required to Understand Technical SEO for Beginners. Whether you are an absolute beginner or have a website running for 20+ years, you will find this article absolutely useful.

What is Technical SEO for Beginners?

Well, most website owners can optimize their sites for SEO, but many fail to induce the Technical SEO factor. It is all about the technical elements of your website. Using technical SEO tools will enhance user experience. While some may consider this to be intimidating, it's actually a simple yet very important component of website optimization that every beginner should be familiar with.

Stated below the importance of technical SEO:-

The importance of technical SEO cannot be overstated. Your website may have great content, but if it's not technically sound, search engines won't be able to find and index it effectively. This means fewer people will have the ability to go through your content, content creation to enhance the production value of your SEO. As the search engines don't rank your website.

Technical SEO Factors:

To help you get started with technical SEO for beginners, here's a short overview of the different types of technical SEO and technical SEO factors that can affect your website's performance:

  • Site Structure and Navigation
  • URL Optimization
  • Website Speed
  • Mobile Responsiveness
  • Technical Site Audit
  • Schema Markup

By understanding these technical SEO factors, you'll be better equipped to optimize your website for search engines. And also can rank higher than your competition.

What is the Importance of Site Structure & Navigation?

When it comes to technical SEO for beginners, a clear site structure and navigation are crucial for both user experience and SEO. To make it simple for people and search engines to browse, your website's structure should be transparent, easy to understand, and well-organized.

An organized structure can help with advanced technical SEO, including crawling and indexing, as it allows search engine algorithms to find and index pages quickly. This may boost your website's search engine ranks and increase website traffic.

Best practices:

Include categories and subcategories to organize your content. Also implementing a tool known as breadcrumb navigation to show users where they are on your site. It's also essential to have a logical hierarchy, with the most important pages being at the top level, and supporting pages in subcategories.

Using a well-coded, clean, and user-friendly theme is crucial for technical SEO on WordPress.

A good theme should allow you to customize the navigation, making it easier for both users and search engines to navigate your site.

Common mistakes:

As you know, your website should not look like it's from the early 90s. So here are some things to implement while optimizing your website:

  • Avoid creating multiple categories and subcategories, which can confuse both users and search engines.
  • Avoid duplicate content, which can happen when pages have similar or identical content, but different URLs.
  • Try to retain the quality of the content throughout your entire website.
  • Your website's structure should be clear, easy to read, and organized.

What is URL Optimization?

Importance:

An optimized URL structure can improve the crawling and indexing of your website by search engines.

This results in a higher ranking for your website. Optimized URLs provide search engines with a clear understanding of the webpage content. This is a key factor when it comes to technical SEO for beginners. As this also allows users to recognize the type of content before they even click on the link. Which makes it important to optimize your URLs.

Here are the technical SEO best practices:

  • Creating SEO-friendly URLs includes:
  • using hyphens to separate words
  • avoiding special characters or spaces
  • keeping URLs short
  • using lowercase letters.

In addition, you can also include the primary keyword in the URL, to help the search engines to understand your webpage content.

Common mistakes:

  • Using vague or generic URLs that provide little to no context for the page's content.
  • Using automatically generated URLs or session IDs that can result in duplicate content issues. To efficiently manage website content, web developers can utilize specialized tools to find duplicate content on websites.
  • Using long URLSs has the potential to harm your SEO
  • Using Uppercase letters

For those using technical SEO for WordPress, it is important to make sure that your permalinks are set up correctly to include the category and post name.

How Important is Page Speed?

Have you ever tried to book a flight ticket for a vacation through a website that has insanely low speed? Well if you haven't you're lucky... because by the time you book your ticket, a year has gone by and you are neither getting back the time nor your flight ticket.

The point is, nobody likes a slow website. Not even the owner of the website, but still they don't take any action to improve the speed.

This is because they fail to understand the importance of website speed. No matter how good a product/service is, if the website takes forever to load; the audience is going to click away and possibly never return. This will drastically slow down your website traffic, engagement, and ranking which are all the factors for a detrimental experience for both the website and the website owner.

Several factors impact page speed:

  • HTTP requests
  • Image Size (Make sure it's not 500TB)
  • Hosting server
  • Browser cache
  • website code (usually bad code)
  • Traffic Volume

Best practices:

  • Compress large images and videos
  • Enable the browser caching option
  • Reduce HTTP requests
  • Choose an optimized and performance-based Hosting solution
  • Minimize CSS and JavaScript.

Tools for measuring speed:

Google's PageSpeed Insights and GTmetrix can help you measure the speed of your website. These tools provide valuable and accurate insights into the obstacles behind your website speed with some recommended solutions on how to improve them.

Page speed optimization is not only a part of advanced technical SEO but also a key component of search engine ranking and user compatibility. Websites with faster loading speeds are more likely to rank higher in search results than those with slower loading speeds. Therefore, it is essential to prioritize page speed when working on technical SEO for your website.

What is Mobile Friendliness and how is it Important?

In today's world, nobody carries around a laptop or PC everywhere they go, so it makes sense to optimize your webpage for mobile phones. With more and more users accessing websites on their smartphones and tablets, search engines like Google prioritize mobile-friendly sites in their rankings.

A mobile is portable and easy to carry, hence people prefer to use this small piece of advanced technology to browse anything on the web.

When it comes to technical SEO for beginners, this is very important. Hence, it's better to take advantage of this and optimize your website for mobiles, so that you can rank higher and drive traffic from all sources.

To ensure your website is mobile-friendly, here are some best practices to follow:

  • Use a responsive design
  • Optimize images and videos
  • Simplify navigation
  • Test your site

Tools to fix issues:

1. Google's Mobile-Friendly Test: evaluates your site and provides a score and suggestions for improvement.

2. PageSpeed Insights tool: Tests your website's speed and mobile-friendliness.

3. SmallSEOtools: Provides insights on your website speed and also provides insights on technical SEO to beginners.

What is a Technical Site Audit?

A technical site audit is essential to implement technical SEO for beginners. This is crucial as they help identify issues that can affect a website's performance. Common issues such as broken links, missing alt tags, slow page load times, and more.

By conducting a technical site audit, you can ensure your website meets the standards for search engines, performing technical SEO audits is crucial for optimizing website performance and ensuring search engine visibility. Which in turn, provides a better user experience and improves your chances of ranking high in search engines.

Best Practices:

  • Identify and fix broken links
  • Replace duplicate content
  • Fix the missing alt tags
  • Increase site speed
  • Optimize to mobile devices

How to Fix the Issues:

  • Bad Code: Rewrite and optimize the code, with minimal CSS and Javascript
  • Site Speed: Reduce the frequency of HTTP requests, compress media files, and find a powerful hosting solution
  • Broken links: Replace them with shorter links that work.
  • Leverage Browser caching: Browser Cache slows down the site speed, so make sure you enable browser caching for the best performance.

What is Schema Markup?

Importance:

Schema markup is a key component for Technical SEO for beginners, which is often overlooked. Schema markup is a way of organizing and tagging information on your website to help users and search engines understand your content better. This makes it simpler for search engines to present the information on your website in a more appealing and relevant way. This can improve your ranking and help increase traffic to your website.

Schema markup includes elements like:

  • rich snippets
  • local business listings
  • product markup.

These are very important for e-commerce technical SEO. All these factors are designed to help search engines understand your content. This further leads to better rankings in search results.

Working:

But how does schema markup work? Well, it's simple. Schema markupin SEO provides search engines with specific data that can be used to generate snippets of high quality. This is additional information displayed along with the search results. For example, if you are an online business owner, implementing schema markup can help search engines understand your business location, phone number, and working hours, which can be displayed directly in the search results.

Best practices:

1. Using proper schema markup for your content type

2. Make sure that your schema markup is implemented correctly on every page of your website.

3. Connect content to make it more organized

4. Use JSON-LD and tools that are recommended by Google.

5. Cite or relate to Wikipedia articles to derive or define topics.

Tools to use:

Google's Structured Data Testing Tool

Schema Markup Validator

Conclusion

So in conclusion, technical SEO for beginners is a very important aspect when it comes to website ranking and online businesses. In this article, we have discussed the various technical factors such as site speed, Schema markup, site audit, mobile responsiveness, etc. All of these play a vital aspect in ranking your website and driving traffic.

Understanding technical SEO can benefit website owners and digital marketers. By understanding these SEO concepts, they can implement them on their own websites without any complications. This would further lead to a higher ranking of the websites. Hence, it is important to understand Technical SEO for beginners as this has the potential to drive enormous amounts of traffic to your website.

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