Digital Marketing Trends for staying up to data in 2022

Understanding the latest digital marketing trends is key to staying on top of your industry and securing an advantage over your competitors; as technology evolves, new and better ways to market increase the demand for digital marketing. However, the field of digital marketing is constantly changing, which makes it challenging to stay up to date.

In 2024, the digital advertising and marketing market was valued at $350 billion; by 2026, it is expected to grow to $786.2 billion. As the digital marketing landscape continues to evolve, staying up to date with the latest online marketing trends and innovations is vital.

This article will provide a comprehensive overview of how to be updated with recent trends in online marketing, the latest digital marketing trends, and how to capitalize on them to position yourself as an industry leader.

Keep Up To Date With The Next Big Digital Marketing Trends

1. Google Alerts

The Google Alerts feature allows you to create alerts that will track the latest news related to your interests, providing updates on breaking news, worldwide crises, significant events, and more.

Google Alerts is built in real-time and provides news, stats, trends, and much more.

Due to the results being customized to your precise keywords, using Google Alerts can help you stay on top of your digital marketing. It implies that you will be able to get information not only about your rivals but also about news from other industries, allowing you to stay current with niche terms and trends.

2. Marketing Blogs and Newsletters

One of the most effective ways to stay updated with digital marketing trends is to subscribe to marketing blogs and newsletters. Many of the best blogs in the industry have a wide variety of content, including articles, case studies, and eBooks. 

These blogs provide a means to stay informed on the latest trends in online marketing and the industry. They also allow you to get better insights into what is going on in your industry and can help you position yourself as an industry leader.

Also Read: Best Blog Monetization Methods

3. Social Media

We now interact with the world differently, thanks to social media. It's changed how we shop, work, eat, and travel. It's changed the way we entertain ourselves. It's turned the world on its head.

Social media is the world's most influential and critical channel for brand awareness. That's why it's our number one choice for staying ahead in brand awareness, marketing, and sales.

The most effective way to stay updated with digital marketing trends is to use multiple platforms to maximize your exposure, ultimately boosting sales and driving traffic. Some popular social media platforms include Facebook, Twitter, LinkedIn, YouTube, Instagram, and Snapchat.

Depending on your needs, you can choose to focus on a single platform or utilize multiple platforms to create a more diverse network. This will help ensure you leverage the media with the highest potential for generating sales and traffic.

Check Out: Instagram Marketing Tips For Freelance Business

4. Google Trends and Analysing tools

Another way to stay ahead of the game is by utilizing the analysing tools Google Trends offers. So what exactly is Google Trends?

Google Trends is a free, public search index that indexes the world wide web for information on the popularity of search terms. Google Trends can measure how often a specific word or phrase is searched on the web over time.

It has become a vital tool for measuring public interest in a particular topic over time. You can see what people are searching for by viewing the Top 10 worldwide search trends on Google Trends.

By knowing what the world is up to, you could generate unlimited ideas and marketing strategies from this single search tool and learn the latest digital marketing trends around!

Now that you know how to keep up with the latest digital marketing trends, let's discover some of the most exciting trends you should try this year!

Digital Marketing Trends to Get Ahead of in 2022

The diverse list of the latest digital marketing trends for 2022 goes as follows:

1. Metaverse

Over the past few years, the world of digital marketing has expanded beyond the realm of the internet and into the digital universe. The most recent digital marketing trend, metaverse, is the next step in the evolution of online marketing, taking the world by storm.

The metaverse is the digital universe where people, businesses, and brands can create their virtual worlds and experiences. The technology behind metaverse is called blockchain and is the same technology that powers cryptocurrencies such as Bitcoin.

This platform offers unlimited virtual possibilities, often called the fourth dimension. This digital marketing trend is rapidly gaining popularity because of the unprecedented ways it can be leveraged to connect with consumers and market products.

In the past, marketing strategies were limited to physical channels such as television, radio, and billboards. Today, with the metaverse, you can market your product through virtual experiences that allow you to provide customers with a personalized and immersive experience.

2. NFTs and Cryptocurrencies

The world of digital marketing is evolving at an unprecedented pace, and one of the most exciting digital marketing trends is the introduction of blockchain-powered NFTs and cryptocurrencies.

The most significant difference between cryptocurrencies and NFTs is that cryptocurrencies are digital assets used as a means of exchange. At the same time, NFTs are digital objects created using blockchain technology.

The most exciting aspect of cryptocurrencies is that they can be used as a mode of payment, which has the potential to revolutionize the way consumers think about purchasing digital products.

NFTs and cryptocurrencies have the potential to fundamentally change the way people interact with digital products and services. A report by Exploding Topics suggests that between 2018 and 2020, NFT transactions increased from $40.96 million to $338.04 million. That is a growth of more than 8x in just two years.

On top of that, NFTs and cryptocurrencies are backed by powerful blockchain technology that provides a secure and decentralized transaction ledger. This trend is a must-have for any digital marketing strategy.

3. Augmented Reality (AR)

Augmented reality features our list of the latest digital marketing trends because AR enables consumers to interact with brands in new and exciting ways. One of the most popular uses of augmented reality is in the marketing of products. Companies are now using AR to enable consumers to see products in a new light.

Basically, AR comprises the following:

• A fusion of the natural and digital/virtual worlds.
• Real-time dialogue.
• Precise 3D object registration for real and virtual objects.

The case for augmented reality is much more robust from a marketing perspective. According to experts, AR will continue to hold a larger market share than VR in the future.

Brands have started to use AR to give consumers a more immersive experience of their products and services. IKEA is one such example. Its app lets users take photos of their rooms on their smartphones and test-drive IKEA furniture there. The users can move the furniture around to examine how it appears different from various perspectives. This is a great way to demonstrate the functionality of the table.

Since augmented reality is on the rise more than ever, brands will increasingly adopt the technology as they discover practical uses.

Also Read: Effective Product Marketing Strategy

4. Chatbots

Chatbots are hands down the most popular form of AI. They are primarily used in customer service and sales but quickly become popular in marketing. 

Chatbots are a great way to add a human touch to digital marketing because they can answer complex questions and conversations, enabling brands to build relationships with their target audience.

From customer support to product recommendations, Chatbots can be used to make a brand more human and personal. In a recent study, 68.9% of chats are completed entirely by chatbots - Comm100. This shows that chatbots conduct the majority of conversations these days in marketing. 

Chatbots can be more engaging than humans because they are programmed to have a conversational style and the ability to generate conversation. These are some digital marketing trends by industry experts. 

Check Out: How To Humanize AI-Generated Marketing Content?

The Bottom Line

Are you tired of searching for an affordable, scalable, easy-to-use digital marketing solution? Look no further! GigDe has the best-in-class technology and services to help your business grow online. Staying up to date with the latest digital marketing trends has become easy with GigDe's robust digital marketing platform. And how is it possible?

Prominent digital marketing service provider GigDe has become a go-to service provider for nationwide businesses. GigDe offers a wide array of social media services companies can use to stay ahead of the competition. GigDe's social media management services allow businesses to manage their social media accounts daily and stay updated with their social media marketing strategy.

Moreover, GigDe's social media management services also allow businesses to increase the reach of their social media accounts, enabling them to expand their social media footprint. Get Started with GigDe today and experience the power of digital marketing!

Also Read: Tips To Grow Your Social Media Presence