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Definition

Sales Development Representative (SDR)

A top-of-funnel sales role focused on researching, prospecting, qualifying leads, and booking meetings for closing reps.

A sales development representative (SDR) handles prospecting: researching accounts, running outreach across email, LinkedIn, and phone, qualifying interest, and booking meetings for the account executives who close. SDRs power many B2B pipelines, but the role is repetitive, expensive to staff, and slow to ramp.

Increasingly, an AI SDR automates the repetitive layer — research, sequencing, and follow-up at scale — so human SDRs focus on the conversations that need judgment. Gigde's Autocloz includes a built-in AI SDR across five channels; pair it with the lead-generation service for the human strategy layer — see /products/autocloz.

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