Written By :Gigde

Mon Jan 08 2024

5 min read

Best Email Marketing Software For Small Brands in 2024

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The present era largely depends on online shopping and services, drastically reducing in-person interaction between consumers and brands. This made brands communicate with their audience base through online means. One such communication method is email marketing.

According to research, 87% of brands say email marketing is crucial for business success. You can easily automate some of its processes using the best email marketing software.

Now, your mind must be flooded with questions like: What functions can software fulfill? How do I choose the best email marketing tool? Should I invest in one? We will cover all of these in our blog today.

What is email marketing software?

Firstly, let us understand what email marketing is, and then we will proceed with the relevant software. It is a marketing approach that helps you promote your offerings to highly targeted consumers through emails.

Now, why do we say highly targeted consumers? These people will receive your emails only when they subscribe to them, which shows their interest in your brand even before you connect with them. With an email marketing approach, you can inform your customers about new product launches and discounts, incentivize customer loyalty, and provide other services.

Marketers use the best email marketing software to automatically create and send these emails to your potential leads and consumers. Therefore, these platforms are designed to manage your email lists, segment audiences, and track communications with people.

They can also help you stay compliant with email marketing efforts and ensure that you send the right emails to the right audiences who have previously subscribed and agreed to receive them from you.

How Do You Choose The Best Email Marketing Software?

We understand how difficult it is to choose the best email marketing software, especially when you aren't sure about what factors to consider. At the basic level, your email marketing software must create, send, and track all your emails.

But for advanced features, you must look for a platform that provides services more than just email sends. We have listed a few factors that you can choose from to get the right tool for you.

User-friendly interface

When purchasing email marketing software that aims to develop, schedule, and deploy email campaigns effectively, ensure they have an intuitive user interface. This includes software with user-friendly drag-and-drop editors, seamless navigation, easy-to-use features, customizable templates, etc., that streamline your email marketing efforts.

Check how easily you can create and send an email or set up an automation with the tool.

Advanced automation

Top email marketing platforms include workflow automation for your email campaigns. They must be able to set up a series of emails and segment their audiences to send customized emails at the right time.

Furthermore, their capacity to send emails depending on user actions, personalized follow-ups, and nurturing leads without manual support can elevate your customer engagement and conversion rates.

Content management and segmentation

The tool must be able to manage your contact list and segment your audience depending on their demographics, interests, behaviors, and preferences.

This empowers you to tailor email content depending on these data and maximize impact.

Analytics and Reporting

Software with comprehensive analysis and reporting features can help you provide valuable insights into your email campaign performance. These reports ensure whether your email marketing strategy is going in the right direction or whether you need to make certain changes.

Besides considering its analytics and reporting feature, ensure the tool offers easy customer data migration from existing platforms to newer ones. Also, ensure it has templates and customization options that fit your business.

Integration capabilities

While purchasing a subscription for the best email marketing software, make sure they have seamless integration with multiple business tools, including CRM systems, social media, and e-commerce platforms, improving your overall marketing efforts.

Different Types of Email Marketing

We have listed a few types of email marketing so that you can create some of the best campaigns for your company.


It is one of the most popular email marketing formats you can often send to your prospects and customers regularly, like every week or month, to inform them about your business. It may also include articles, blogs, or customer reviews.

Promotional emails

These are mainly sent to your customers to inform them about your upcoming sales or discounts. You can send a promotional email a few days before the sale begins or during the sale period.

Welcome emails

You can send these emails to welcome new customers and encourage them to learn about your products and services. You can also share the bonus or trial offers through welcome emails and introduce a potential new customer to your brand.

Lead nurturing emails

You can use lead nurturing emails to target specific audiences by sending out a series of emails in the hope that they will eventually convert into paying customers.

Confirmation emails

When your customer signs up for your email or newsletter or purchase an item online for the first time, you must send them a confirmation email. This ensures your prospect receives information about their purchase and any additional details.

Invite emails

These emails are mainly sent to audiences to announce upcoming events, new product line launches, webinars, and seminars. You can send invite emails to your audiences when something special is happening in your company to gain attention and build awareness.

Survey emails

If you are seeking customer feedback, a survey email can be the best tool for your business. When you send this email to your customers, they feel valued for their opinions, and you can create products that suit their needs.

How Much Should I Spend On Email Marketing Software?

Multiple factors may affect how much you invest in email marketing software. However, you may need to spend around $$99 on email marketing software per month if you have a list of 5,000 email contacts. As the length of your email list increases, your investment in the best marketing tools also rises.

For example, if your email list size contains 10,000 contacts, you may need to invest $25-$155 on email marketing software. Some tools also offer a free trial period where you can understand their compatibility with your business goals.

Then, you can buy a subscription plan as per your requirement and budget, starting from as low as $5-$10 per month but with certain limitations. The average price of the best email marketing campaign software with 500 contacts is $20 monthly.

Why Should Businesses Work With A Reputable Email Marketing Agency?

Businesses must subscribe to the best email marketing tools for efficiently creating, sending, and tracking emails and communicating with prospects. But simply purchasing a tool will not guarantee your email marketing strategy success. You must constantly monitor its progress and keep coming up with out-of-the-box ideas.

If all this seems like too much work, you can collaborate with a reputable email marketing agency. GigDe understands your business needs and helps you cultivate leads with our seamless email automation flow. You can connect effortlessly with your audience clusters and use customized campaigns and templates for specialized targeting.

Firstly, we audit your existing strategies before creating and implementing newer ones. Then, we offer email management road maps, specialized formats for email templates, email marketing automation, and in-bulk email services. Gigde targets to improve your brand awareness and expansion and generate revenue with targeted and engaging emails that your prospects or consumers are likelier to open, click on, and buy.

5 Best Email Marketing Tools

We have listed 5 of the best email marketing tools for 2024 that offer top-notch services within your budget.


It is one of the top email marketing platforms with over 15 million users and a trusted resource for businesses of all sizes. They can assist you in creating and sending newsletters, promoting your offerings, and building strong bonds with customers.

Key features:

  • Send personalized email campaigns
  • Save time and money by utilizing its user-friendly features.
  • Access its free plan
  • Track who is unsubscribing, opening, and clicking on your emails
  • Grow email list with its powerful automation tools


  • Import email templates and make them look fabulous
  • Integrated online presence with multiple platforms efficiently
  • Measure your company's performance against its competitors in key performance indicators
  • Save time by sending mass emails simultaneously
  • Send preset, timed emails without user input with automated email features
  • Stay connected with large contact lists within the budget


  • They have the right to cancel your account anytime
  • Maintaining membership sites can be challenging
  • The support team is a little slow in responding to your issues
  • Complicated Analytics
  • Webforms require timely updates

Pricing: You can use their free version with limited features or buy a paid version starting from $13 per month for up to 500 contacts.

Brevo (formerly Sendinblue)

If you are looking for an all-in-one platform for your email marketing needs, Brevo can be the best option. It helps you with email marketing and has SMS, Facebook Messenger, chat, and an inbuilt CRM feature.

Key features:

  • Email and SMS personalization
  • Pre-built, goal-oriented email automation
  • Mobile-friendly drag-and-drop email editor
  • Landing page builder
  • Live chat
  • Sales CRM
  • Facebook ads integration
  • Heat map reporting
  • Generous automation limits on free packages


  • Unlimited contacts on all plans
  • Advanced email segmentation
  • Drag and drop campaign editor
  • Paid plans have no daily sending limits


  • Free plans have limitations
  • Comparatively expensive than other platforms

Pricing: It offers a free pack for sending up to 300 emails daily to unlimited contacts, and its paid packages start from $25 per month, which allows you to send out 20k emails per month.


If you're looking for a perfect email marketing tool for business, ActiveCampaign can help you regardless of your company size. They have an easy-to-use platform and allow you to create attractive, responsive emails that look great on your consumer devices.

Key features:

  • Create beautiful email campaigns
  • Track campaign results
  • Organize your email and send the right message at the right time.
  • Add more people on board with your marketing efforts.


  • Response from the tech support team is quick, efficient, and accommodating
  • Software is easy to use and reliable
  • Runs A/B testing to optimize advertising spending
  • Email, marketing automation on most plans, and SMS automation on high-level plans
  • More than 850 integrations availability
  • Advanced reports across multiple plans


  • Basic plans are costly
  • There's no free plan available
  • CRM isn't very good compared to other platforms
  • Complicated reporting

Pricing: The basic plan for solopreneurs starts at $29 monthly for 1000 marketing contacts on the list.


Moosend allows you to create beautiful marketing campaigns to engage your email subscribers. It features an easy-to-use drag-and-drop editor, which makes adding text, images, and videos to your messages easy and intriguing.

Key features:

  • A/B testing service optimizes your emails
  • Create drip campaigns to reach your customers
  • Advanced tracking


  • Free trial for 30 days
  • Advanced tracking and reporting
  • Easy-to-use and clean interface
  • Unlimited custom data fields and segments
  • Email marketing and CRM together on a single platform


  • No forever free version
  • Upto 5 users allowed without an Enterprise account
  • Only 70 predesigned templates are available
  • Full customer support is available only for paid plans

Pricing: You can begin with a free trial pack for 30 days and purchase a pro plan starting at $7 per month for up to 500 contacts.

Zoho campaigns

Zoho Campaigns ranks among the best email marketing tools that offer a drag-and-drop email editor and personalized, dynamic designs. Its style is ordinary both on the back and customer-facing sides, and it lacks some cleanliness.

Key features:

  • Unlimited emails
  • All-in-one business platform
  • Dynamic content
  • A/B testing


  • The free version allows sending emails to up to 2,000 contacts
  • A maximum of five users are allowed in the free plan
  • The monthly price for paid versions is relatively lower
  • Maximum 5 free business email addresses


  • A maximum of 20 users is allowed
  • Prices increase depending on the number of email contacts

Pricing: You can try this free email marketing software initially and pay only $3 monthly for up to 500 contacts.


If you think of implementing email marketing tactics in your business, subscribing to the best email marketing software is essential. It not only ultimates your process to save costs and time but also ensures accuracy in targeting high-quality prospects. You can contact us anytime to know if the software can solve your current requirements or if you need an expert to guide you.

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