What questions should I ask before hiring a marketing agency?

Start with people, process, and pricing. Ask who specifically handles your account day to day versus who's in the pitch, because the team that sells often isn't the team that delivers. Get the working process in writing: onboarding, strategy, cadence, and how decisions get made. Then pin down pricing model and scope, whether it's a retainer, project, percentage of ad spend, or hybrid, exactly what's included, and what counts as out of scope. Vague answers here usually mean surprises later.

Next, dig into accountability and quality. Ask how they define success for your goals and how they report it, and look for outcome metrics (leads, pipeline, revenue contribution) rather than vanity numbers. Ask how they handle underperformance and what they'd change if a channel isn't working. On quality, ask how they keep content and creative original and on-brand, especially as AI tools spread, since generic AI output now hurts search and AI-citation performance. Request relevant examples of work and approach.

Finally, test fit and the near term. Ask what the first 90 days look like, what they need from you, and how communication works. The best signal is honesty: a strong agency will tell you what it can't promise and where results take time. Gigde answers all of these directly, with clear scope, outcome-based reporting, and original work backed by human experts plus AI-native products. Explore our services and request a free growth plan at contact@gigde.com to see those answers applied to your goals.