How do I comply with FTC influencer rules?
Comply with FTC influencer rules by ensuring every creator clearly and conspicuously discloses any material connection, such as payment, free product, or affiliate commission, using plain terms like #ad or paid partnership placed where viewers will notice. Disclosures must be hard to miss in each post or video, and the brand shares responsibility for compliance.
The FTC requires that whenever there is a material connection between a brand and a creator, including money, gifts, free product, discounts, or affiliate commissions, the audience is told clearly. Disclosure must be conspicuous, in plain language like ad, sponsored, or paid partnership, and placed where it is genuinely noticed, not buried in hashtags or hidden behind a more link.
Apply this across every format: spoken in videos, visible on-screen and verbally for stories, and at the start of captions. Vague tags like sp, thanks, or collab are not enough. Brands carry responsibility too, so build disclosure requirements into creator contracts, brief partners clearly, and monitor live content rather than assuming the creator handled it correctly.
Gigde's Influencer Marketing service (/services/influencer-marketing) builds compliant disclosure into creator briefs and contracts and reviews content before and after it goes live, so your campaigns stay on the right side of the rules. For help running compliant programs, email contact@gigde.com or request a free growth plan. This is general guidance, not legal advice.
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