5 Instances To Target Low Search Volume Keywords For Better Ranking

What is keyword search volume?

The low search volume keyword is described as the estimated number of searches for a selected keyword in a particular time frame. There are many free tools you’ll be able to use to search out your keyword volume. If you’re using a tool, the low search volume keyword here represents a median monthly range which isn’t the foremost helpful indicator for potential search traffic. As an SEO, we cannot entirely depend on the numbers that Google Keyword Planner provides. 

In this blog, we are going to discuss and let you know about search volume and when to target low search volume keywords so without further adieu let us go through it.

High search volume low competition keywords:

To find these topics, do what you probably did before rather than filtering for keywords. In this case, if you created the most effective guide to writing a resume on the net, then people linking to those existing pages would make great link prospects. You only have to reach out with a compelling reason for them to link to you.

Get enough high-quality backlinks to your page and chances are high that you’ll be ready to rank even if you’re lacking authority and brand equity. There are two other benefits to high search volume low competition keywords which are as follows:

  1. You can increase website authority. Brand equity and authority don’t appear out of nothingness. They’re primarily a byproduct of links.
  2. You can pass that ‘authority to special pages. Use internal links from high-authority Linkbait to spice up relevant pages targeting lower-competition keywords.

Check out our blog on everything you need to know about the drop service model.

When to target low search volume keywords?

There are many reasons and cases where you could use and want to target low search volume keywords. Let us go through some of the best and prominent cases which we have shortlisted and are as follows:   

If user intent is high:

When a person is referring to user intent it is because he/she is looking for a specific keyword on the internet. For instance, if you search for ‘best laptop bags’ and then ‘laptop bags’ then it would make a huge difference and the intention of these keywords is coming from a different angle.

If you search for the best laptop bags then it is pretty clear that you are looking for reviews of laptop bags. The result of searching for the best laptop bags will provide you with the reviews of the search majorly because the intent was for that result. This proves that people who look for this search click on the reviews.

Now, if you search for ‘laptop bags’ the result will be wholly different. The result will show you brands, varieties, and places to buy laptop bags. 

This concludes that both the searches have different intents and have different information overall. If you search for ‘laptop bag’ it means you want to buy it which is considered a transactional intention. If you leave feedback on the best laptop bags and target audience who are acknowledging rather than purchasing, then your attempt must be to follow up with related keywords. 

If search difficulty is low:

Search difficulty takes place when you will find it difficult and critical to place particular keywords. Most people target low keywords because it is easy for them to place rapidly without stretching it out. If you look for ‘best laptop bags for college students you will notice that the search volume will be way more with a low difficulty which means that it has a difficult keyword to rank and needs change in its authorization and backlinks. 

One of the fundamental principles of SEO is to seek out as many low-target keywords as possible and include them in your content as naturally as you will be able to. These are all low target keywords that will be easy and you’ll be ready to rank quickly without much work. You can get traffic on your site, and increase your domain authority to start to focus on more competitive keywords.

If you’re covering a niche topic: 

If we keep continuing on the laptop example, the niche topic would be considered as the laptop bag. The number of people who will search for it will be interested in knowing more and more about it but it might not have a great audience. But the interested people are willing for more information as they will be spending a lot to purchase it. 

As a result, it’s beneficial to travel after low search volume keywords whether or not they don’t originate lots of traffic. Google is putting lots more emphasis on the comprehensiveness of an internet site and rewarding those that cover topics to the fullest extent. A good example of this would be “thin content.” 

Thin content refers to pieces that don’t add plenty of importance or personality to the products or services they promote. The motive of your website should be content and keyword expertise instead of website trafficking. Google is paying lots of attention to the present nowadays. You can’t simply be the simplest keyword research expert and expect to rank immediately anymore. 

If it has a low cost-per-click: 

The cost-per-click (CPC) is that the monetary value an advertiser pays to induce someone to click on their Google advertisements. If you notice that low search volume keywords have CPC then you must have a target at them for the perfect competition. Keywords that have a high CPC are more competitive and can cost more to urge you one click. Learn about Cost to Company (CTC).

For instance, if you’re targeting a keyword with an Rs. 200 CPC, you need to have an outsized budget and be willing to pay over that per click if you expect to urge on the primary page. That cost can add up quickly and it doesn’t mean conversion. You’re paying to urge someone to click through to your website. By going after low search volume keywords, there’s less competition and also the cost of getting someone to your website is lower.

For link-building purposes: 

We all know link building is a vital piece of the SEO puzzle and acquiring as many high-quality backlinks as possible is crucial if you expect to ever rank at any cost. You reach out to website owners in your niche to determine if they’re fascinated by either embedding a link to your content on their site or fixing a broken link with your great piece of content. You must have great content with enough traffic to impress the website owner that your content is worthy of working it out. 

The proper way to do this is by targeting loads of low search volume keywords that are relevant to your niche topic but won’t be major competition. By doing so, you’re creating a part of the content that’s topically relevant and interesting to your audience. This increases the possibility of them including and embedding a link on their site.

You must check out our blog on 7 Tips For SEO Best Practices For Your Blog Post.


Many people continue low target search volume keywords because they don’t think they can rank. Even if that’s true in the short term, high search volume low competition keywords may be opportunities for various reasons. 

High search volume low competition keywords are often great topics for link bait content that’s specifically formulated to draw in links. This concludes that you can research low search volume keywords by which you can cover extensive topics and as a result, it will be engaging and SEO content for the viewers. 

Doing so shows that you not only understand SEO but understand the subject you’re covering yet. One of the important metrics in selecting your target keyword is its search volume, and therefore the reason is straightforward. Because if nobody is looking for the keywords you’re targeting, nobody will find your content.