Written By :Gigde

Sat Mar 04 2023

5 min read

What is Keyword Research and Analysis in SEO| Complete Guide

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Keyword research and analysis in SEO guide you to optimize your content and website and helps to display your website on the first page of the search results. So what does keyword research and analysis in SEO mean?

Keyword Research is a basic SEO foundation. It is the practice of searching and analyzing terms and phrases that users type into the search engine. This process helps you to determine if the keywords you are about to use are best for your website to reach the target users.

Since there is high competition in the digital world, with countless number of websites competing to reach the top ranking, proper SEO practice is essential. You must ensure your website stands out by finding the appropriate keywords. As a result, keyword research and analysis in SEO help to increase traffic to your website.

Therefore, you might ask this question, "How to search for keywords?" before you make your content. However, you must first understand what keywords are. Keywords are queries or phrases users type in the search engine to find answers. As a result, creators often use them to develop website content that helps users find relevant answers to their questions.

What are the Importance of Keywords in Website?

Keywords are terms or words users search in the search engine to find relevant information for their queries. They play a significant role in Search Engine Optimization. Furthermore, keywords help to:

Connect your website with the target audience: Relevant keywords help you to identify your target audiences and connect with them. It structures your content so a user can discover your website easily through the search engine. Moreover, with the keywords, you will understand what your users have searched for and thus help you to create content accordingly.

Defines your business: Keywords enable you to describe your business with relevant information. Moreover, it helps you to present your product and services and display the website to your user. As a result, the website will rank on the search engine results page and reaches the target audience.

Increase website traffic: The principal function of keywords is to increase website traffic. If your content uses appropriate keywords, your website will likely reach users and gain more traffic.

What is Keyword Optimization in SEO?

Keyword Optimization is a significant aspect of SEO that ensures website traffic by making the website ranking potential. It involves:

Research: This step involves searching for the right keyword for your website.

Analysis: This step involves evaluating the keywords to determine if they are right for the website. You can analyze the keywords by employing monthly search volume or by using keyword research tools

Selection: Here, the selection of keywords includes placing them on title tags, meta description, content etc., based on the search intent of the user and its relevancy.

Keyword Optimization in SEO.webp
Keyword Optimization in SEO

Keyword research and analysis in SEO improve your content by placing the keywords appropriately. This way, you can get your website to the search engine result pages. As a result, it is essential to incorporate the right keywords in your content.

How to Research Keywords for Content Writing?

Before using any tools for keyword research and analysis in SEO, there are some steps to follow to identify keywords that are appropriate to seek the attention of your target audience. While doing keyword research avoid keywords mistakes. 

Understand your Target Audience: Your target audience helps you to gain more leads and traffic to your website. Therefore, it is significant to understand their priorities, needs and doubts to build your website accordingly. Moreover, to identify the keywords, one must know how their audience searches for terms in the search engines.

Create a list of topics suitable for your website: The next step is brainstorming topics relevant to your business. These topics must correspond to what the audience searches in the search engine to reach your business website. You can then find the specific keyword for the content.

Identify the keywords: Here, you must discover the terms and phrases the audience searches in the search engine. These terms are the keywords that allow target users use to locate your website. Therefore, in this step, you can use tools and analytics software like Google Analytics to identify keywords. Moreover, you can check the monthly search volume (MSV) to find the most searched keywords.

Check related keywords in search engines: You can check related search terms to identify words the target audience may use to search a topic. This helps you to consider more keywords. In this step, you can look for related search terms by scrolling down to the bottom of Google results or using Google Keyword Planner to find relevant search terms.

Analyze the keywords: There are SEO tools like Ahrefs and Ubersuggest to evaluate keywords' search volume, trend, and popularity. As a result, you can prioritize your keyword usage. Moreover, as a part of competitor website keyword analysis, you can find the keywords used by your competitors to dominate them in the SERP.

Find the User Intent of your Keywords: You must also understand the user's search intent before creating the content. This will help your content to appear in the first page results.

What are the Types of Keywords in SEO with Examples

Keywords, as we read earlier, allow your website to get to the top search results and drive more traffic to the website and, as a result, more sales. Therefore, it is crucial for SEO marketing to choose the right keyword for your content.

Types of Keywords

There are different types of Keywords in SEO by their length and function. They are:

1) Keyword by Length

Short tail keywords: They are short keywords with three words or less. They often have high competition and search volume. Moreover, they do not specify what the user exactly wants. For example, when a user types 'Java developer', they might be looking for how to hire a Java developer or the skills of a Java developer.

Mid-tail Keyword: A mid-tail keyword is longer than a short keyword with three to four words. It would be more specific than a short-tail keyword. For example, when the user searches 'Java developers Company', it might mean they are looking for a Java developer Company.

Long tail Keyword: Long tail Keyword is more specific than mid and short tail keywords. They are phrases with four to eight words with high-ranking potential since there is less competition. For example, 'how to hire a Java Developer' provides clear details of what the searcher is looking for.

2) Keyword by Function

Focus Keyword: Focus keywords, or primary keywords, are the main focus of the content you want your page to be ranked for when users search in the search engine. For example, if the focus keyword is 'content ideas', you must write content for these keywords.

Secondary Keyword: Secondary keyword adds more details to the primary keyword. For example, 'content ideas for Instagram' gives you the search intent of the primary keyword.

Semantic Keywords: Semantic keywords are terms linked to the meaning and intent of the primary keywords. In other words, they give the variation of the primary keyword. For example, "Instagram content ideas' share the same meaning as 'content ideas for Instagram'. For influencer strategies you can go through this post.

How Meta Keywords Importance In SEO?

Meta keywords are meta tags that give the search engine information about the page content. They are concise text that is different from other keywords where they appear only in the webpage HTML. In other words, it is not visible on the page. However, the user can see it as a preview text on the search engine results page, and it improves SERP ranking.

The importance of meta tags is that :

  • They give primary information on the page to the users
  • Help search engine to show the website on the appropriate results page
  • Attracts users to the page


Proper keyword research and analysis in SEO plays a significant role in improving your web content and website traffic. Since numerous SEO tools exist for keyword research and analysis, you can carry out the process with more effort and dedication. Moreover, placing the appropriate keywords on the web page helps your website get higher ranks on the search results.

Frequently Asked Questions

1) How to start keyword research step by step?

The first step to keyword research is identifying relevant topics for your business. The next step is to discover terms and phrases the user might search in the search engine to reach your website. Here, you use SEO tools for identifying the keywords. Afterwards, you can analyze these keywords to know their relevancy, trend, search volume, etc. Then you can look for related search terms to get more keyword ideas following the user intent behind keywords. As a result, you will get more organic traffic to your website.

2) What is the benefit of Long-tail keywords on the website?

Long-tail keywords are specific, lengthy keywords that offer what the users seek. Moreover, when using long-tail keywords, there will be less competition compared to other keywords and better conversion rates. They lead to higher rankings since long-tail keywords include short keywords. As a result, the website will gain more traffic.

3) How to optimize a page for keywords?

The first step to optimizing a page for keywords is to audit your website for keywords and other aspects of SEO like title tags, meta description, etc. The next step is to choose keywords using SEO tools and placing them on your website. You can add keywords to your headline and look for a variation of the keywords to avoid keyword stuffing. Moreover, you can update your title tags and meta descriptions to gain more traffic.

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