Written By :Gigde

Wed Nov 08 2023

5 min read

How Types of Keyword Intent Can Impact SEO

Home >> Blogs >> How Types of Keyword Intent Can Impact SEO

Summary: In the world of online search, understanding keyword intent is the key. It helps discover the hearts and minds of users. There are three primary types of keyword intent: informational, navigational, and transactional. By deciphering and catering to these intents, you can tailor your content. You can create ads and strategies to connect with their target audience and drive desired actions effectively.

In this article, you can learn about the types and differences between every type of keyword intent. So, what's the wait? Dive into the article and enhance your knowledge about keywords!

Welcome to the fascinating world of keyword intent. It is a place where the power of words becomes a window into the minds of online users. Not all keywords are created equally in the vast landscape of search engine queries. Behind every keystroke lies a hidden intention.

A purpose and a desire wait to be unveiled. Understanding different types of keyword intent is like holding the key to enable you to craft compelling content. It helps you create strategies that resonate deeply.

Imagine being able to decipher the underlying motives behind each search. Are users seeking information or ready to make a purchase? These distinct types of keywords hold the secret to tailoring your approach. It helps you engage with users in a way that captures their attention and drives them toward action. Grab a magnifying glass and join us on the journey through the intriguing world of keyword intent.

This article helps you explore the nuances of informational, navigational, and transactional keywords. It includes:

  • The types of keyword intent
  • E-commerce keyword research
  • Search engine marketing types
  • Difference between transactional and informational keywords
  • Keywords types in SEO

What are the Types of Keyword Intent?

Understanding the keyword intent is crucial. It helps businesses to align their content and market strategies. It helps to optimize the specific needs and intentions of their target audience. The types of keywords intent can be categorized into three main categories. It includes informational, navigational, and transactional intent. Let us learn all these three keyword intents in detail:

Informational intent

This type of keyword intent is driven by users seeking information to their queries. They look for content resources or knowledge on a specific topic. Examples of informational intent keywords include "how to," "best practices for," or "benefits of." Users with informational intent are typically in the research phase. They want to learn or gather information before making a decision.

Navigational intent

Navigational intent keywords are used by users who are looking for a specific website or online destination. They have a particular website in mind and want to navigate directly to it. The navigational search intent examples include "Facebook login," "Netflix homepage," "YouTube videos," "Amazon Prime," and many more.

Transactional intent

Transactional intent keywords are the ecommerce keyword research that indicates users who are ready to take a specific action. It includes making a purchase or signing up for a service. They often include terms like "buy," "order," or even "download." Users with transactional intent are actively seeking to complete a transaction. They are closer to the conversion stage of their journey.

What are Types of Search Engine Marketing?

Search Engine Marketing encompasses various strategies and approaches to promote websites. It increases their visibility on search engine results pages. It also includes the types of keyword intent to adapt. Each search engine marketing serves different purposes and offers unique advantages. Businesses often employ a combination of these strategies. It enhances their online presence and drives traffic. Here are some types of SEM to knowledge you:

Search Engine Optimization (SEO)

SEO is focused on optimizing a website's content and technical aspects. It improves organic keyword research and other techniques. The improvisation helps enhance visibility and drive organic traffic.

Pay-per-click (PPC) advertising

PPC advertising involves bidding on keywords and placing ads on search engine results pages. Advertisers pay a fee every time their ad is clicked. Platforms like Google Ads allow advertisers to create targeted ads. It also helps in setting specific budgets. It makes an effective way to drive immediate traffic to a website.

Display advertising

Display advertising involves placing visual ads. It includes banners and interactive media on websites and social media platforms. These ads can be targeted based on demographics and browsing behavior. It allows businesses to reach a broader audience.


Remarketing involves targeting users who have previously visited a website. Adding any one of the types of keyword intent will help to remarket. They are users who did not convert. By using tracking pixels and cookies, ads can be shown to these users as they browse other websites. It reminds them of the brand and completes a desired action.

Remarketing in digital marketing is a powerful strategy to target and engage potential customers who have previously shown interest in a product or service.

Shopping ads

Shopping ads are product-based ads that appear on search engine results pages when users search for specific products. They include product images, descriptions, and other details. Shopping ads make it easier for users to compare and make purchase decisions.

Local search marketing

Local search marketing optimizes a website to appear in local search results. It includes techniques such as claiming and optimizing Google My Business listings. It helps you get positive customer reviews and target location-specific keywords. Local search marketing attracts customers in a specific geographical area.

Transactional vs Informational Keywords, Which one is Supreme?

Transactional vs Informational Keywords

What are the Different Types of Keywords in SEO?

There are several types of keywords in SEO that are used to optimize website content. It also includes the types of keyword intent in SEO to be added to the content. Incorporating the mixture of these keywords in SEO strategies. It will help your website to attract relevant traffic and improve visibility in search results. It helps increase the chances of attracting qualified leads and customers. Here are some of the SEO keyword types that you must consider:

Short-tail keywords

These are brief and commonly used search terms. It consists of one or two words. It includes words like "shoes" or "digital marketing." They are often highly competitive due to their broad nature and high search volume. It may be challenging to rank well for these keywords, though they generate significant traffic.

Long-tail keywords

Long-tail keywords are more specific and targeted phrases containing three or more words. They have a lower search volume but are more likely to attract qualified traffic. It has less competition. Long-term keywords cater to niche audiences. It indicates higher user intent. Examples include "Men's running shoes for flat feet" or "How to fix a leaking faucet."

LSI Keywords

Latent Semantic Indexing keywords are related terms or phrases that provide context. It helps search engines understand the content better. It is one of the types of keyword intent where LSI keywords are closely associated with the main keyword. It can enhance the relevance of the page. They improve the chances of related search queries.

Commercial intent keywords

Commercial intent keywords reflect a user's intention to make a purchase or engage in a transaction. They often include terms like "buy," "discount," or " coupon." Targeting these keywords help businesses reach users who are closer to the buying stage. Examples include "discounted running shoes" or "affordable web hosting services."

Branded keywords

Branded keywords include the name of a specific brand. These keywords are useful for businesses targeting users specifically searching for their brand or products. Branded keywords can be highly targeted. It indicates a level of familiarity or intent. Examples include "Nike shoes," "Apple phones," and "Coca-Cola."


Discover the power of the types of keyword intent and its influence on user behavior. Learn how to tailor your content and strategies from information and navigational to transactional intent. Explore types of search engine marketing, including SEO and shopping ads. Incorporate a mixture of keyword types in SEO to attract relevant traffic.

Digital marketing agencies enhance your businesses through online strategies. GigDe Global is a platform where you can register and acquire adequate success in digital media. The agency helps you achieve your organizational goals through various techniques and strategies.

Related Articles

Skyscraper Technique: Boost Your Website Ranking

Effective White Hat SEO Link Building Techniques

Grow A Business With SEO Services Provider

Professional SEO Services In Business

Our Popular Articles

Boost your online visibility

Be found where you are sought, and be the answer to all your customers' problems. Creating brands that are unforgettable.