Written By :Gigde

Thu Aug 17 2023

5 min read

Real Estate Digital Marketing Agency: What You Need to Know

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Summary - A real estate digital marketing agency helps you shine online, engage buyers through videos & build trust with customer reviews. All in all, with creative strategies & expert guidance, these agencies elevate your real estate journey. So, don’t miss out on the digital revolution with us. In this piece, we have covered everything you may need to know about these agencies. Keep scrolling!


Step into the world of a real estate digital marketing agency – your gateway to the fusion of property and the online universe. If you're committed to growing as a realtor over the next few years, prioritize SEO (Search Engine Optimization). However, successful realtors who are growing invest in SEO because it has proven benefits. 

Whether it's charming small houses or tall apartment buildings, a real estate digital marketing agency makes properties shine on the internet. Furthermore, digital marketing has dramatically changed the real estate world recently. Buyers now do a lot of online research before deciding to buy. Therefore, to keep up, all real estate companies need a well-optimized website and a smart digital marketing plan.

No question, digital marketing can be tough and demand a bunch of time and work to work well, but it's a must-have. Ultimately, many people in real estate are using digital marketing smartly, and you don't want to be left behind. So, here's our guide to help you in hiring a real estate digital marketing agency.

What is a real estate digital marketing agency? 

A real estate digital marketing agency is like a professional you hire from outside. They excel in attracting more website visitors, spreading awareness of your brand online, and sparking interest in real estate purchases or sales. Therefore, it doesn't matter if you're into commercial properties, real estate projects, investing, or homes.

A digital marketing agency for real estate can help you a lot. The type of real estate digital marketing agency you pick depends on what you want to do for your business. When it comes to real estate digital marketing services, there are basically two main types of agencies. Let's take a look at it.

Full-service real estate digital marketing agency 

Think of a full-service real estate digital marketing agency as having your very own off-site chief marketing officer (CMO). They make your website show up more in search results, set up ads that you pay for only when people click on them, take care of your social media, make your marketing work automatically, create cool content to share, and even build or improve your website. 

Therefore, smaller or medium-sized enterprises that lack a marketing team would benefit greatly from working with this real estate digital marketing agency. It can also relieve marketing managers at larger corporations of some of their workload.

Niche real estate digital marketing agency 

Niche agencies, on the other hand, specialize in just one area of digital marketing for real estate agents. For instance, an SEO agency focuses on helping your website rank higher on search engines. A PPC agency concentrates solely on running your paid ads on platforms like Google, LinkedIn, Facebook, and Instagram.

Therefore, a real estate digital marketing agency can also provide digital marketing consultation. These agencies help real estate firms come up with and put into action their own marketing plans.

How real estate digital marketing agency work

These days, a lot of real estate agents and brokers don't fully realize how important digital marketing services for real estate are for their business. A real estate digital marketing agency does more than just let people know about your company. Moreover, it also helps your business look different from others in a special way.

1. Helps people find your business

We all rely heavily on search engines like Google for information nowadays. Eventually, instead of asking friends or neighbors, we prefer using our smartphones or computers to find what we need quickly. That's why it's important to take help from a real estate digital marketing agency – it helps more people see your brand. 

Moreover, your potential customers spend a lot of time online searching for things. You don't want to miss out on being found by them. So, think of having a presence online, like putting a bright light on your business by hiring a real estate digital marketing agency. This helps lots of people discover it, which leads to your business growing bigger.

2. Engage people with videos and mobile ads

In the world of digital marketing, mobile, and video strategies are like superstar duos. In other words, mobile ads strategies are way more effective for a real estate digital marketing agency than old-school online ads because so many people use smartphones to surf the web. However, studies keep confirming that mobile ads are way better than old-school online ads. But the real game-changer is videos.

Eventually, adding videos to web pages can make more people say "yes" to buying stuff – up to 80% more. Having a real estate digital marketing agency is like having a helping hand that explains products and convinces people to give them a try. Also, search engines like Google love videos because they get people hooked and engaged, just like YouTube does as the second most popular site. 

3. Establish trust with good reviews 

In the real estate business, building trust is important as people look at it as a lifetime investment. A real estate digital marketing agency understands that online reviews play a vital role in gaining credibility. These Google reviews allow clients to share their experiences. 

In other words, new clients can turn into loyal customers if they see positive feedback from satisfied customers, as it promotes a sense of trust. This trust is really important in the real estate sector because clients make long-term property investments. A real estate digital marketing agency uses these reviews to create a trustworthy image, reassuring potential customers and encouraging them to confidently engage in property endeavors.

4. Track performance

While physical banners might seem authentic, their effectiveness is hard to gauge. Unlike a real estate digital marketing agency, you can't easily measure results or monitor daily views. Although, with tactics like pay-per-click (PPC) in real estate digital marketing, tracking your progress is simpler. This means you can see how well your ads are performing and where your visitors come from. 

This insight guides you in refining your strategies. Also, you'll uncover what's successful and what needs improvement, shaping your campaign effectively. Unlike traditional banners, digital methods provide measurable data, allowing a real estate digital marketing agency to optimize your outreach and results.

5. Make you reach the target audience 

Reaching everyone with physical posters is tough, especially outside your area. That's where a real estate digital marketing agency steps in. It lets you aim beyond your locality effortlessly. Although using paid ads, you can target those genuinely interested in properties and not just a random crowd. 

Unlike posters, a real estate marketing firm pinpoints the right audience who are actively looking for real estate. So, your message reaches the perfect potential buyers. A real estate digital marketing agency essentially guarantees that your advertisements are seen by the correct individuals, whether they are nearby or thousands of miles away, making it a powerful tool for reaching the right real estate-interested people.

6. Being able to stop using paper 

Embracing digital methods not only trims printing expenses for a real estate digital marketing agency but also champions environmental conservation. Therefore, by ditching paper, you're being eco-friendly. Eventually, the funds initially allocated for printing can be wisely redirected towards impactful avenues like Facebook or Instagram ads. 

Ultimately, this shift enhances your outreach and engagement. A real estate digital marketing agency harnesses these benefits, letting you allocate resources smartly while reaching a wider audience through eco-conscious and financially savvy strategies.

7. Freedom of creativity 

Real estate digital marketing agency thrives on inventive possibilities. Online platforms let your imagination run wild – think uniquely, reach various groups, experiment with diverse campaigns, and more. Take Instagram's "Ask me anything" feature—it's a tool to engage and gather insights from customers. This imaginative route encourages input and customizes your offerings. 

In simple terms, artistic finding is made possible by digital marketing. Like an artist with a palette, a real estate digital marketing agency crafts distinctive campaigns engages clients, and refines offerings through innovative strategies, propelling success in the dynamic real estate landscape.

Strategies of real estate digital marketing agency 

Certainly, the real estate market is quite competitive. To make yourself noticeable, here are some effective methods that real estate agents can employ to attract more potential customers:

1. Content and email marketing 

In the world of a real estate digital marketing agency, two powerful tools stand out: content marketing and email campaigns. Imagine content marketing as your way to connect and build trust with potential clients. Eventually, by creating helpful content that answers their real estate questions, you become their go-to source. 

For instance, you could write about why a certain city area is great for living or working. This guides readers on their journey. On the other hand, email campaigns keep you in touch with new leads and past clients. Lastly, you send them useful updates and news, showing you care and keeping your brand fresh in their minds. 

2. Web design

When dealing with a real estate digital marketing agency, web design is crucial. Consider your own frustration when a website is slow to load or doesn't work well on your phone. Real estate sites, often loaded with photos and links, can suffer from this. 

Also, showcasing new properties, offering guidance on buying or leasing, and linking to relevant services like inspectors and movers are vital. Therefore, your website needs to be user-friendly or mobile-friendly so that visitors don't find it hard to look for things.

3. SEO 

In the world of a real estate digital marketing agency, SEO is a big deal. Eventually, when people start thinking about buying, selling, or renting a property, they often start by searching on Google. Ultimately, SEO helps your website show up higher in those search results. It's like putting a spotlight on your services. 

Especially if you focus on local areas, where many first-time homebuyers search; therefore, help people by making it easy for them to discover you by making content that matches their search. In other words, getting your website to appear on the first page of search results is like setting up a prime spot for your real estate business to shine.

4. Social media 

In the world of a real estate digital marketing agency, social media shines bright. Think of Facebook, LinkedIn, and Instagram as key meeting spots. These platforms let you share details about properties and any updates straight with people who are interested. 

This way, you can display your properties and create a positive reputation by sharing stories about your past work. To put it differently, in a crowded market, using social media is like showing your happy customers as proof that you're the real deal in real estate.

5. PPC

Real estate digital marketing agency leverages pay-per-click (PPC) ads, a powerful paid method appearing on search engines and social media. With PPC, you pay when your ad gets clicked. Besides, it's super effective as it focuses on potential clients who are looking for your properties. Instead of casting a wide net, you focus on specific groups through cost-effective digital ads. 

Although, Sometimes people take time to decide. That's when retargeting steps in. A real estate digital marketing agency helps you to show personalized ads to those who have checked your website in the past but didn't buy anything. Eventually, it's like guiding potential clients step by step through their journey.

6. Automation 

In the world of a real estate digital marketing agency, there also comes called marketing automation. Consider it as a helping hand that manages tasks like sending emails and posting on social media. Even the progress of things is monitored. Ultimately, your marketing and communications are managed with the aid of this program. 

The cool part? It ensures the right messages reach the right people at just the right time. Moreover, using marketing automation takes away the guesswork and sets up a smooth plan. Therefore, you can put all the tedious work out of your mind and leave it to your real estate digital marketing agency and concentrate on important problems that help your company evolve.


A real estate digital marketing agency is a game-changer In this fast-paced world of real estate. Seamlessly connecting properties with potential buyers requires a strategic online presence, and that's where experts like Gigde shine. A good real estate marketing agency ensures heightened visibility, wider reach, and increased sales with proven strategies. 

As properties move from 'listed' to 'sold,' Gigde's tailored strategies optimize engagement and conversions. Ready to revolutionize your real estate journey? Partner with Gigde, the best real estate digital marketing agency today, for a tomorrow where properties not only find buyers but create lasting connections.

Frequently Asked Questions (FAQ)

Q1. What does a real estate digital marketing agency do?

Ans. A real estate digital marketing agency helps realtors and property sellers showcase their properties online. To find the right buyer, They use smart strategies like social media, Google searches, and ads. Think of them as your online property promoters.  

Q2. Why should I hire a real estate digital marketing agency?

Ans. Hiring a real estate digital marketing agency can supercharge your business. to make more people see your business. They make your properties stand out on online platforms. This means more potential buyers or renters knocking on your door. They're like digital experts who bring the right people to your virtual doorstep.



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