Written By :Gigde

Tue Feb 27 2024

5 min read

How to Monetize Instagram - Top Strategies & Tools

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Ever wondered how those Instagram influencers live their glamorous lives and make money just by posting photos and videos? You might have thought, "How can I do that too?" Well, with Instagram's immense popularity, reaching your audience and earning money has become easier than ever before.

But the question is how to monetize Instagram or how to earn money on Instagram Reels. It's not a piece of cake, but it's definitely achievable.

With over 2 million monthly active users, Instagram is a goldmine for creators, businesses, and even corporations. Whether you're an artist, a fashionista, an entertainer, or a business owner, you have the opportunity to tap into Instagram's vast potential.

In this guide, we'll walk you through how to monetize Instagram. But before we go straight to that, let's take a quick look at what Instagram monetization is all about.

What is Instagram Monetization?

So, you want to Instagram monetize? But what does Instagram monetization mean? That means turning your Instagram presence into revenue. It's all about using your account to make money, whether through sponsored posts or other strategies. The right approach can be a turning point for your business.

Why Instagram?

Instagram is super popular, with lots of people using it every day. That's great news for businesses because it means there's a big audience ready to engage with your content. In fact, many users are actively looking for new products on Instagram, making it a great opportunity for businesses.

Requirements to monetize Instagram

But before you can start earning on Instagram, you need to meet some requirements to monetize Instagram:

  • Create an account

First off, you'll need to have a Business or Creator Account. These accounts give you special features that can help you make money, like insights into your audience and the ability to tag products in your posts.

  • Building Your Following

Next, you'll need to build up a loyal following on Instagram. This means getting people to follow your account and engage with your content. The more followers you have, the more potential customers you'll reach when monetizing your account.

Types of Accounts

Now, when it comes to choosing between a Business or Creator Account, it depends on what kind of content you share. A Business Account is the way to go if you're promoting products or services. But if you're more of an influencer or public figure, a Creator Account might be better suited to your needs.

Monetizing your Instagram account is all about using your platform to earn revenue. But if you're unaware of how to monetize Instagram, read the next section, and you'll be ready to start your journey.

How To Monetize Instagram with Instagram Monetization Tools?

So, you're ready to Instagram monetize and turn your passion into profit. But don't know how to set up monetization on Instagram? Well, you're in luck because Instagram has rolled out some exciting Instagram monetization tools to help creators like you earn money directly from your content.

So, let's explore these options to monetize Instagram.

Instagram Subscriptions

Think of it as having a dedicated group of fans eager to support your work. Well, with Instagram Subscriptions, that dream can become a reality. This feature allows creators to offer exclusive content to their most loyal followers for a monthly fee. It's like having your own VIP club on Instagram, where subscribers gain access to behind-the-scenes content, exclusive live streams, and more.

However, there are a few requirements to access this tool, like being over 18 and having at least 10K followers.

Best For:

  • Those who can consistently put out high-quality content
  • Creators with a dedicated following eager for exclusive content
  • If you're comfortable going live and engaging with your audience, this could be perfect for you

Not a Good Fit For:

  • If you're just starting, it might be best to focus on building your audience first
  • If content creation isn't your primary focus, this tool might not be worth the investment of time and effort.

Instagram Live Badges

If you love going live on Instagram and connecting with your audience in real time, then Instagram Live Badges could be your way to earning extra revenue. These badges allow viewers to "tip" creators during live broadcasts to show support. It's a simple yet effective way to monetize your live streams and reward your most dedicated fans.

However, like with Subscriptions, eligibility requirements include being over 18 and having 10K+ followers.

Best For:

  • Creators who excel at engaging their audience during live broadcasts
  • If you have a loyal following, they'll likely be eager to support you with badges
  • Whether you're raising funds for a project or just looking for extra income, badges can help you reach your goals.

Ads on Reels

Instagram Reels has taken the platform by storm. Besides, one of the trending questions on the internet right now is how to earn money on Instagram reels. Well, now creators can cash in on their viral videos with Ads on Reels.

While the details are still being ironed out, creators can expect to earn revenue based on the performance of their Reels, rather than ad revenue directly. This means the more plays your Reels get, the more money you stand to make. It's an exciting opportunity to capitalize on the popularity of short-form video content and get rewarded for your creativity.

Best For:

  • Creators who excel at creating engaging reel content

Not a Good Fit For:

  • Those who primarily focus on other types of content or require immediate, predictable income.

Not a Good Fit For:

  • If the thought of going live makes you nervous, this might not be the best option for you
  • If your content doesn't lend itself well to live streaming, you may struggle to attract badge purchases
  • Since badge purchases can vary from broadcast to broadcast, it's not ideal for those who need a stable income.

Creator Marketplace

Last but not least, Instagram is testing a new Creator Marketplace that aims to connect creators with brands for sponsored content opportunities. This tool will allow creators to showcase their work, set their preferences, and connect with brands looking for influencers to promote their products or services.

While it's still in the early stages, it has the potential to become a valuable resource for creators looking to monetize their Instagram presence.

Best For:

  • Creators interested in collaborating with brands and expanding their revenue streams

Not a Good Fit For:

  • Creators who prefer to Instagram monetize through other methods or who are not interested in brand partnerships.

In short, it has never been easier to monetize Instagram thanks to these Instagram monetization tools. There are plenty of opportunities on Instagram to turn your passion into profit. So, why wait? Start exploring these options to Instagram monetize today and take your Instagram game to the next level.

Alternative Ways to Monetize Instagram

If the in-platform monetization tools provided by Instagram don't fit your needs, and you're still looking for how to set up monetization on Instagram? Don't worry! There are other popular methods of Instagram monetizing you can explore. So, let's take a look:

Influencer Marketing

Ever heard of Instagram influencers marketing? These are content creators who collaborate with brands to promote their products or services. They negotiate deals and decide when and how often to take on brand partnerships. However, securing these deals requires proactive pitching and consistently producing quality content.

Best for:

  • Creators with a decent following and strong engagement, along with good communication and marketing skills

Not a good fit for:

  • Those with low follower counts, engagement rates, or uncomfortable promoting other brands.

Affiliate Marketing

While Instagram's in-platform affiliate program is no longer available, creators can still earn through affiliate marketing by partnering with businesses directly. With affiliate marketing, you earn a commission for each sale or lead generated through your referral links. It's a great option for creators who understand their audience well but aren't established influencers.

Best for:

  • Creators who understand their audience's interests and want to monetize without making content creation a full-time job

Not a good fit for:

  • Creators seeking stable income or those hesitant to promote other brands.

Selling Your Own Products

If you or your business sells products, you can shop directly on Instagram or link to your online store. This approach, known as social commerce, allows you to reach your target audience without redirecting them elsewhere. However, it must meet Instagram's requirements for selling directly on the platform.

Best for:

  • Businesses selling physical products to an Instagram-friendly audience

Not a good fit for:

  • Businesses with non-physical products or those whose products aren't popular on Instagram.

Teaching, Coaching, and Consulting

Another way to monetize Instagram is by showcasing your expertise in a specific field, such as teaching, coaching, or consulting. Many professionals use Instagram as a platform to demonstrate their knowledge and attract potential clients for online lessons, courses, or consultations.

Best for:

  • Professionals with expert knowledge and outstanding results, including freelancers, contractors, and business owners

Not a good fit for:

  • Content creators without expert knowledge in a specific field or professionals lacking self-presentation skills

Monetizing your Instagram account doesn't have to be limited to in-platform tools. By exploring alternative methods, you can diversify your revenue streams and capitalize on your Instagram presence in new and exciting ways. So, get creative, explore your options, and watch your Instagram account become a profitable asset.


To monetize your Instagram account, you must have dedication and creativity and plan strategically. By following the basic points to monetize Instagram such as:

  • Focusing on creating quality content
  • Growing your audience
  • Exploring different monetization options
  • Utilizing Instagram monetization tools
  • Setting up monetization features
  • Lastly, using Instagram Reels

You can turn your passion for Instagram into a profitable income stream.

So, if you're eager to take your Instagram monetization efforts to the next level, connect with GigDe to explore additional resources and tools to help you succeed.

Related articles:

Instagram Marketing Tips 

Tips to Improve Instagram Reach

How To Create and Manage Instagram Posts

Creative Instagram Post Ideas


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