Written By :Gigde

Fri Jan 12 2024

5 min read

What is a Link Wheel and How to Create an Effective Link Wheel

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A link wheel is a technique used to build links to a website to increase the site's position in the search engine results pages (SERP). This strategy aims to create a 'wheel' of links pointed at the target website, with each link supported by content. 

This can be achieved by creating a series of web 2.0 properties, such as blogs or social networking profiles, and linking them together. The 'wheel' analogy is often used because the links resemble the spokes of a wheel, with the target website being the hub. 

Furthermore, in this blog, we'll be discussing the importance of the link wheel SEO strategy in SERP rankings and exploring some of the best ways to use this strategy to top the SERPs. Let's start with understanding the fundamental significance of the link wheel with SEO. 

Why is Link Wheel Significant?

A link wheel SEO strategy can be a powerful tool in SEO, as it can help to increase a website's position in the search engine results pages. By linking to authoritative websites and promoting content from the target website, a link wheel can help to build links and rank higher in the search engine results pages. 

By creating a 'wheel' of links pointing at the target website, with each link being supported by content, the site can increase its visibility and ranking.

Secondly, the link wheel is also significant because it is an essential method of link building. Acquiring links to your website from other websites is known as link building, discover effective link building tips for beginners. This is important because links are one of the main ranking factors used by search engines, such as Google, to determine where a website should appear in the search engine results pages.

A link from a high-quality website can help to increase a website's position in the search engine results pages, while a link from a low-quality website can harm a website's position.

Finally, the link wheel SEO strategy can also generate new content. By linking to new and exciting websites, the target website can develop unique content that will interest search engines. This new content can then be promoted through the link wheel, helping to increase the site's visibility and ranking. This is an essential aspect of link wheel SEO, as it helps to keep the site fresh and engaged with the search engines.

With all these necessary top-ups to your website's SEO, you must be wondering how you get started with creating one. Don't worry; we've got you covered! 

How To Create A Link Wheel?

When creating a link wheel, there are a few things to keep in mind: 

  1. First, it is essential to create high-quality content that is relevant to the target website. This content should be well-written, informative, and valuable to the reader. 
  2. Secondly, the links in the link wheel SEO should be from high-quality websites. This will ensure that the link wheel is effective and will not harm the target website's position in the search engine results pages
  3. Furthermore, the content on the linked websites should be related to the target website. This will help to increase the relevance of the link wheel and will also help to improve the quality of the links. 
  4. Finally, it is vital to promote the content from the target website through the link wheel. This can be done by linking to the content, promoting the content on social media, and using other promotion methods. The site's visibility and ranking in search engine results pages can be improved by promoting the content through the link wheel.
Link Wheel SEO Strategy & Its Significance
Link Wheel SEO Strategy & Its Significance

Tips to Create an Effective Link Wheel

1. Focus on High-Quality Content

Always produce engaging, well-written, and informative content, as it will make your link wheel SEO more effective and help you rank higher in SERPs. Content that is not relevant or of low quality will not only fail to achieve the desired results but can also result in your website being penalized by search engines. So, invest some time creating high-quality content to make your link wheel SEO strategy more effective.

2. Don't Automate Everything

Digital automation works well in some cases, but it can also be harmful if not done correctly. Automating the process of creating links may inadvertently decrease the quality of the links being created. This can harm a website's ranking in the search engine results pages and can be dangerous if not done correctly. To avoid this problem, it is vital to use a link wheel only when necessary and ensure that the created links are of high quality. 

3. Don't Overuse Linking

Don't build your link wheel SEO all the way up at once. Take it easy when creating your links and "drip feed" them instead. Your search engine page ranking will be higher in the calibre of your content and the more time you spend building a link wheel.

Forge the Future of Your Website with GigDe

Whether a link wheel SEO strategy or your content promotion, GigDe's professional SEO services can help you reach your desired results. With GigDe on your side, you'll be able to create high-quality links, promote your content effectively, and stay ahead of the competition. 

GigDe is a leading SEO services provider offering its clients a wide range of services. GigDe's link-building, social media, and marketing services can help you achieve high-quality results and improve your website's ranking in SERPs. 

GigDe's content marketing services can help you promote your content effectively and reach your target audience. With GigDe on your side, you can be sure of achieving your desired results. 

The suite of services at GigDe: 

  1. Pay Per Click (PPC) Services
  2. Search Engine Optimization Services
  3. Adaptive Social Media Marketing
  4. Email Marketing
  5. Content Development & Marketing Services
  6. PR Digital & Outreach 

Get in touch with GigDe's SEO services today and watch your website soar to new heights with the help of a top-notch link-wheel SEO strategy. 


Be it a link wheel SEO strategy or any other SEO tactic; it is essential to take the time to understand the process and how to execute it properly. This will help ensure that the results are positive and that the site ranks well in the search engines. Ranking top on Google is not a cakewalk, and neither is it as simple as stuffing your website with keywords and hoping for the best. 

It takes a lot more than that to achieve the top spot. However, opting for an SEO specialist by your side, like GigDe, will not only ensure that your site is optimized to perfection, but you will also get an opportunity to focus on other essential aspects of your business.

Frequently Asked Questions (FAQs)

Q1. What does Link Wheel SEO mean?

Link wheels can be pictured as a wheel with your primary website page in the center and "spokes" for backlinks from other websites on either side. The "spokes" also link to one another in addition to your primary website. 

Q2. How is a Link made on a Wheel?

To effectively use a link wheel, you must first build an extensive network of blogs, connect them with backlinks, and then connect each blog page to your primary website because it's crucial to use various forms of promotion if you want your website to receive more visitors. 

Q3. Does linking improve SEO?

Search engines pay attention to any hyperlinks on your page because they inform search engines what additional, related content visitors can expect from your carrier. Another excellent way to improve your page's SEO is by using relevant topics or keywords as anchor text.

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