9 things You Should Keep In Mind When Using Google Analytics To Improve SEO Performance

Google Analytics is one of the most important SEO tools that can help you track your SEO and measure the quality of SEO traffic. In this article, we will learn how to use Google Analytics to improve SEO. Examining the organic traffic can be useful if any modifications have reached your website in Google’s algorithm.

It is vital to ensure that you track your SEO which matters most before constructing a technical front to achieve your SEO performance. The quality of views cannot be measured just by looking at pageviews. 

Mainly, you get a feel of how good you are performing when you measure the quality of SEO traffic. So, before learning how to use SEO Analytics, let us first see what Google Analytics is.

What is SEO analytics?

Let’s take a general look at SEO analytics before you get more into how Google Analytics may help you track, monitor and optimise your SEO efforts. SEO analytics refers to your marketing data collection, tracking and analysis process with the central purpose of increasing organic traffic on your website. This is particularly valuable since it enables you to find chances for development, obtain an accurate grasp of the data on your website, and ultimately maximise your SEO efforts.

Fortunately, solutions for measuring your SEO data are accessible for great SEO analytics. Google Analytics is one of the most used free SEO analytics tools. And Google Analytics reports can always be used to transmit this data to your team or customers. You can improve SEO with Google Analytics.

Tips to use Google Analytics to improve SEO

Organic traffic

The growth of organic traffic is one of the main markers of a great marketing search strategy. Go to Acquisition, then click on All Traffic and then select Channels to check organic traffic in Google Analytics.

Compared to other sources such as referrals and social, you will see organic traffic. You may need to focus on your content and SEO methods when your organic traffic decreases. This is one of the important tips to use Google Analytics to improve SEO.

Measure the SEO performance by page

The page-level data analysis allows you to see which pages in the website give the highest SEO value and which work can be used. Next to Behavior, you have to click on Site Content and then select All Pages to find page-level data.

Change to organic traffic from all users. Data can be downloaded in many forms. For instance:

  • Check the timing and content of different pages on-page: Identifying the pages users stay in as long as possible provides you with a sense of what visitors are interested in and what they are looking for.
  • Search for pages to convert your targets: Distribute pages to see which pages get organic traffic, according to numerous purposes. This is among the important steps to use Google Analytics to improve SEO.
Landing pages

The analysis of landing pages is an excellent technique to track your SEO at the page level. Pages show the user’s page when exploring your site. Click on behaviour and then press site content and select landing pages to search the Google Analytics landing page data. Secondary pages under landing:

Device category

If the change is predominantly connected to one device category, start device-specific monitoring, page speed concerns and device content variances. Google employs first-hand mobile indexing, which could be a problem if you view restricted data from mobile users on your website than desktop visitors.


Traffic decreases in certain countries suggest problems with location or indexation. When some of the landing pages do not execute the mark, check the pages. Ask the following questions:

  • Is the content of the page and the title relevant?
  • Are there problems with formatting or design?
  • Can the pages boost their aesthetic attractiveness?
Bounce rate

The bounce rate is a significant factor to measure the quality of SEO traffic. The bounce rate refers to the number of visitors to the site who have viewed a single page and then dropped without any subsequent pages clicking. A high rate of bounce is an issue.

The bounce rate helps assess your location’s organic traffic. There is a lowering bounce rate that shows more people on your website and more visitors on your website. But this does not mean that pageviews should be disregarded. Organic page visits are a wonderful way to track Your SEO success over time.

Site speed

Site speed influences search rankings following Google’s Hummingbird change. Google realises that customers want websites to be quick to load today; thus, websites that load are penalised lazily. Monitor your site speed records and follow the rules of Google Webmasters to guarantee you do it appropriately. This is one of the top tips to use Google Analytics to improve SEO.


You would also have an internal search engine if you had an e-commerce site. It is used by visitors to search your website for certain things. One of Google Analytics’ most interesting specialisations is that it monitors this website search. Enable search tracking internally by selecting the Comportment and then Search site. This is beneficial if you want to improve SEO with Google Analytics.

Organic Conversions

The quantity of visits that have converted is the key to an excellent SEO strategy. Good marketing objectives might enable you to achieve the ideal conversion rate for your company.

Marking your conversion rates can help you to create interesting content, establish CTAs and build a strong website structure. You will also discover which keywords would aid you to traffic the most. This is one of the effective tips to use Google Analytics to improve SEO.

Common mistakes to avoid while using Google Analytics 

  1. Google Analytics Tracking is incorrectly configured
  2. Code not tracked
  3. Many single-page tracking codes
  4. Derived from instances that are irrelevant
  5. I don’t know what the information is for
  6. Failure to sample Google Analytics
  7. No granular findings analysis 

There are several scenarios where a default summary report gives you actionable insights. Always use filters to detect root problems with segments and secondary dimensions. In the business, there is a proverb, “If you can no longer measure it, then you can’t improve it.” Therefore, it is vital to track your SEO development and performance. Improve SEO with Google Analytics and grow your website.

Final words

So by now, you must be clear about how to use Google Analytics to improve SEO. So implement these tips and measure and check your website SEO performance, and improve it accordingly to rank higher.