Written By :Gigde

Wed Jan 03 2024

5 min read

Best Integrated Marketing services and strategy

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Are you struggling to make your brand stand out from the crowd of competitors? Then you are in the right place. Introducing integrated marketing services, your ultimate solution to all kinds of marketing problems.

As digital marketing becomes a norm among businesses, surviving alone becomes increasingly difficult. This is specifically true for small businesses struggling to keep up with the rapidly developing digital plain.

As a counter to the problem, integrated marketing emerged as a holistic marketing tactic that combines different channels and strategies to align your brand message. Integrated marketing services can help you break through the crowd and emerge as a winner in front of your audience. These services help reinforce your brand message so there is no room for confusion.

To find out more about integrated marketing, keep reading the next section.

What is Integrated Marketing Services?

With how competitive every industry is, relying on one marketing channel or strategy will not do. You need something encompassing multiple strategies and channels to produce great results. And this “something” is called integrated marketing services.

Instead of focusing on one channel and one campaign, integrated marketing uses multiple channels to promote one brand message simultaneously. This strategy emphasizes giving users a seamless multi-dimensional and omnichannel brand experience.

Modern consumers interact with a brand across multiple touchpoints, from social media to search engines. Thus, brands must strategize for all channels. However, adopting individual marketing strategies can be expensive while opening instances for mistakes.

Integrated marketing strategies focus more on aligning your brand message on all channels, while multichannel only focuses on using different channels at once to maximize awareness. For further information on integrated marketing, check out the next section.

What is an Example of Integrated Marketing?

For a better understanding of what are integrated marketing services and how they can make a difference, let's take a look at some popular examples:

Apple’s Shot on iPhone Campaign

One of the most popular integrated marketing campaigns, Apple’s Shot on iPhone, took the world by storm. They found innovative ways to emphasize the phone’s cameras and features.

Nonetheless, they went out with this campaign using ads and music videos shot with the iPhone. On top of that, they also started social media challenges asking people to share their best videos and photos shot with an iPhone. Using user-generated content made this campaign even more successful.

Starbucks Pumpkin Spice Latte Campaign

Starbucks aced its advertising campaign with an integrated marketing strategy. The campaign was so successful that pumpkin spice latte is one of the first things people remember when mentioning Autumn. They made sure their ad was everywhere and was seen by everyone. They took over everything from TV to social media; in fact, they even released music streams on YouTube to promote the drinks further.

These examples showcase how top companies rely on integrated marketing campaigns to make their product the talk of the town and achieve their business goals.

What is the goal of Integrated Marketing Communications?

The goal of integrated marketing is straightforward. Instead of leading consumers to yourself, you should focus on meeting the consumers where they are. So, if your business wants to expand its reach and increase its presence, you should give up on advertising on only one channel. Rather, you should focus on integrated marketing services.

Try to include as many channels as possible; this way, you can reach more potential leads. This way, you can ensure your brand gets enough exposure. Additionally, using an integrated marketing approach, you can ensure your users see what you want them to see on all different channels.

This is why using integrated marketing services is so important. The next section will explain exactly how important this marketing method could be.

Why is Integrated Marketing Important?

Integrated marketing includes using all kinds of marketing methods, including a combination of digital and traditional marketing strategies. Integrated marketing services aim to promote the brand and its products as much as possible. However, there is one thing you are forgetting in all of this, which is the purpose.

For every marketing campaign, there is an intent behind it. What you want to achieve through the campaign is very important because every effort revolves around this goal.

But the problem with marketing on multiple channels is that losing sight of your goals is very easy. This makes your brand look fragmented and confuses users.

Here is an example that will explain this well:

You own a small tech business, and to promote your business, you use various marketing channels, like social media, websites, and paid ads on search engines.

What if one of your customers looks at your Instagram and website and notices a gap between the two messages? This gap could confuse them. And a confused user will never make a purchase.

So, to remove this confusion, you need to use an integrated approach and align all your marketing campaigns toward one goal. Once you have done this, there is no stopping you.

This is why integrated marketing is so important for businesses. The next section will explore the various advantages of hiring integrated marketing services.

Advantages of Working With an Integrated Marketing Agency

Working with an integrated marketing company can be very useful for brands. These companies can take charge of your campaigns and optimize them to produce the desired results.

Following are some of the top advantages you will experience while working with an integrated marketing services provider:

  • First, integrated marketing agencies can be more flexible.
  • Secondly, they are quite fast and can efficiently handle campaigns
  • These services make sure to highlight your brand message in every way possible.
  • Next, integrated marketing companies streamline your campaigns and strategies to work toward one goal.
  • Being a professional, they can produce far better results than you expect.
  • You get access to tips and techniques from experts in the field.
  • Additionally, unifying your brand message also improves your brand image.
  • Another advantage of integrated marketing services is that they are cost-effective and time-saving.

If you have not started looking for a well-integrated marketing service yet, this is your sign to start your search. Read on to learn how GigDe can be the solution to all your marketing maladies.

Start Scaling Your Business With Integrated Marketing Services

If you wish to reach more customers and earn more revenue online, then relying on an integrated marketing agency is the first thing you should do. Therefore, hire Gigde, your ultimate integrated marketing partner who can help you climb to the top of your industry.

Here are some top reasons why you should hire Gigde:

With Gigde, there is no compromise in the quality of service

We are a full-service marketing agency with a lot of experience in integrated marketing. As a marketing agency, we focus on providing our clients with quality services. Our services include:

We give access to top industry experts

We have a team of professionals who are experts in strategizing, implementing, managing, and optimizing integrated marketing campaigns. Therefore, when you hire Gigde, you will get access to experts who can easily take your campaign from 0 to 100.

We use the best tool

While searching for top integrated marketing services, you should always look for the tools they use. At Gigde, we prioritize our client's needs, employing cutting-edge SEO Audit Tools to ensure your online presence is always optimized. Our commitment to client satisfaction drives us to utilize only the most advanced tools, guaranteeing that your digital strategy remains ahead of the curve.

We provide transparency

When you hire Gigde, you can leave all your worries about hidden costs and charges. Moreover, we ensure that all our clients are updated and know where their money is going.

Communication is our priority

Communication skill is an integral part of any campaign. If you cannot communicate with your service providers, how will they understand your brand message? And if they do not understand your goals and message, how will they express them to the public?

With us, you don't have to worry about such things because we give a lot of importance to communication.

Our results speak for itself

You should always check an agency's success rate when looking for integrated marketing services. If a company cannot provide you with results, they are useless.

But with us, you will never have to worry about results. We are a result-driven marketing company. Therefore, every move and effort is focused on one thing - to deliver the result our clients want.


Integrated marketing services are your key to achieving success online. These services can help your brand have a consistent look across channels, making your marketing efforts more impactful.

Be found across all channels and deliver the same seamless experience to your consumers. Struggling to implement a cohesive marketing strategy? It's a sure sign to engage with an integrated marketing agency today.

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