Written By :Gigde

Fri Mar 08 2024

5 min read

Google Analytics Search Terms Tracking - Analytics Help

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Have you ever wondered how to truly understand your website's visitors and what they're searching for? Well, one method that often gets overlooked is site search tracking. At first, terms like "search terms analysis" may sound complicated, but it's actually quite simple. It's all about examining the keywords your website visitors use, both inside and outside your website.

For those in the eCommerce sector, understanding how your customers search and which terms are most valuable can be a turning point. That's where Google Analytics search terms tracking comes in handy.

So, in this article, we will walk you through what Google search terms tracking is all about and show you the process of tracking search terms in Google Analytics.

What is Google Analytics Search Terms Tracking?

Google Analytics search terms tracking is a feature in Google Analytics that helps you figure out the exact words people type into Google to land on your site. Think of it like peeking into people's minds to see what they're searching for online.

This tool lets you see which keywords are leading visitors to your website. This information is gold because it tells you what your audience is interested in and what they want.

Knowing these keywords lets you modify your website to make it more appealing and relevant to your audience. In other words, it's like customizing your storefront window display to attract more customers. Besides, you can track the performance of different keywords over time to see what's working and what's not.

So, Google Analytics search terms tracking is your helping hand in the digital world, helping you understand your audience and modify your website for maximum impact.

How To Track Search Terms in Google Analytics?

Tracking search terms in Google Analytics is like having a research paper to understand what brings visitors to your website. It's a powerful tool that helps you see which keywords drive traffic so you can optimize your site accordingly.

So, let's look into the steps of tracking search terms in Google Analytics to make the most of it.

Set Up a Google Search Console Account

Take the first step by creating a Google Search Console account. In other words, it's like opening the door to a world of insights about your website's performance.

  • Go to search.google.com/search-console/ and follow the prompts to add your website
  • Choose the "URL prefix" option and verify ownership using the HTML file upload method.

Once verified, you'll have access to valuable data about your website's visibility in Google search results.

Connect Google Search Console to Google Analytics

It's time to connect your Google Search Console account to Google Analytics. Besides, consider linking two important pieces of your online presence together.

  • Log into your Google Analytics account and navigate to the Admin settings
  • Under the "Property" column, find the "All Products" tab and click on "Link Search Console."
  • Select the correct website URL you verified in the Search Console to complete the connection.

This integration allows Google Analytics to pull in keyword data from the Search Console while giving you a complete view of your website's performance.

Open Your Google Analytics Account

With your accounts linked, you can access keyword data in Google Analytics.

  • Go to your Google Analytics account and make sure that you're viewing the correct property
  • Go to the Admin settings and select the "All Products" tab under the "Property" column
  • Click "Link Search Console" and choose your website URL to establish the connection.

Now, Google Analytics track search terms from the Search Console, allowing you to analyze them within the platform.

Go to the Acquisition Tab to Track Keywords

Once your accounts are connected, you can start with Google Analytics search terms tracking. In other words, it's like having a dashboard to monitor how different search terms perform.

  • Click on the "Acquisition" tab in Google Analytics to access the SEO report
  • Within the Acquisition section, select "Search Console" to view keyword data specific to your website

This is where you'll find insights into which keywords drive traffic to your site and how they perform over time.

Look for the Queries Report to Check Keyword Data

Review the Queries report within Google Analytics to dive deeper into keyword performance.

  • Click on the "Queries" tab to see a full list of keywords your website is ranking for
  • Sort the data by metrics like clicks, impressions, CTR, and average search position to understand keyword performance.

This report gives you valuable insights into how well your website ranks for different keywords and where there's room for improvement.

Check Keywords for Specific Landing Pages

You can also perform tracking search terms in Google Analytics for specific landing pages on your website. In other words, it's like zooming in on a particular area of interest to get a closer look.

  • Go through the "Landing Pages" tab under the "Search Console" section to see a list of your website's URLs
  • Click on individual URLs to view the keywords each page is ranking for in Google search

This allows you to tailor your optimization efforts based on the keywords driving traffic to specific pages of your site.

View Keywords Over Time

Finally, you can track keyword performance over time in Google Analytics.

  • Adjust the reporting date range to see how well your keywords are tracking over time
  • Compare different periods to identify trends and measure progress against your goals.

This allows you to make data-driven decisions about your website's SEO strategy and continually optimize for better results.

By following these steps, you can harness the power of Google Analytics search terms to gain valuable insights into your website's search traffic and optimize your online presence for success.

Benefits of Google Analytics Search Terms Tracking

Analytics search terms tracking isn't just about numbers and graphs—it's about taking advantage of valuable insights that can enhance your website's performance.

So, let's explore the Google Analytics benefits, so you can understand how it can transform your digital presence.

Identifying Top-Performing Keywords

With the help of Google Analytics, you can analyze which long-tail keywords attract the most SEO traffic and engagement. Besides, you can also find hidden gems that push your website forward.

This information isn't just about numbers; it's about understanding what connects with your audience. Besides, armed with this knowledge, you can modify your content to better cater to their needs and preferences. In other words, it's like speaking their language to forge a deeper connection.

Identifying Opportunities for Improvement

There's always room for improvement in this broad and constantly changing digital world. Google Analytics helps guide you to untapped opportunities that can improve your website's visibility and relevance.

Besides, by getting into keyword data, you can pinpoint areas where your content strategy may fall short. Perhaps there are keywords you still need to explore, or you need to adjust your approach to align with user intent. Eventually, it's all about adapting and evolving to stay ahead of the curve.

Measuring the Impact of SEO Efforts

Think of it like having a dashboard that tracks the journey of your website's SEO efforts over time. With Google Analytics search terms tracking, you can measure the impact of your optimizations and see how they influence your search engine rankings.

Besides, this isn't just about vanity metrics. It's also about understanding the effectiveness of your strategies. By setting key performance indicators (KPIs) and analyzing trends, you can measure whether your efforts are bearing fruit or if adjustments are needed.

Google Analytics isn't just a tool; it's a gateway to understanding and optimizing your website's performance. So, embrace Google Analytics benefits, adapt your strategies, and let data be your compass in the constantly changing digital world. With Google Analytics at your fingertips, the possibilities are endless.

Use Potential of Google Analytics with Digital Marketing Services

Partnering with professional digital marketing services can be a turning point for businesses aiming to take advantage of the full potential of Google Analytics search terms tracking and improve their digital marketing strategy.

These services provide invaluable assistance, from setting up Google Analytics tracking to analyzing data, making strategies, and achieving better results. That's where GigDe steps in.

How can GigDe Help?

At GigDe, we're all about delivering results. Our experienced team knows how to harness the power of Google Analytics search terms, interpret data, and optimize strategies for maximum impact. In fact, with us by your side, you'll see your online visibility grow, and your brand become a force to be reckoned with in no time.

Besides, we've got the accolades to prove it. Our cutting-edge solutions have helped countless clients scale their businesses and dominate their industries. Moreover, from SEO to content marketing, we've got the expertise to drive meaningful traffic to your website and boost your bottom line.

So, if you're ready to take your digital marketing to new heights with Google Analytics search terms, let's team up and make things happen. With GigDe in your corner, the sky's the limit for your online success.


Google Analytics is a powerful tool that can provide valuable insights into your audience's behavior and preferences. Besides, by understanding the search terms that lead users to your site, you can optimize your content, advertising, and website navigation to better meet their needs.

So, if you're ready to make the best out of your digital marketing strategy with Google Analytics search terms tracking, Gigde is here to help. Contact us today to learn more about our digital marketing services and take your online presence to the next level.

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