What are Article Writing and Types of Article Writing

For a very long time, writing has been a way of expressing thoughts, emotions, and information. It has been a great way to share knowledge and ideas with the world. It was uniform for a long time but soon we realized that every type of information needs a different type of writing. One such type is article writing. Article writing is the most informative way to preach any information to the public. There are 4 types of article writing that help the public to believe them as the source of information.

It needs creativity, facts, and an excellent grasp of the language. A writer needs to explore the topic from every angle before publishing it. But, if you are new to article writing and wondering what are the types or what does article writing needs? How does it help in content marketing? Or what are the techniques? Well, you will find out these answers in today’s blog. So, don’t leave in between, and stay tuned till the end.

What is a Content Marketing Service?

Before knowing about article writing, let’s collect the knowledge about where it is used. Article writing is an integral part of content marketing. You must be wondering, what is it now? Here is the answer. Content marketing service is a term that includes the creation, promotion, and distribution of relevant facts or content, attracting the attention of the reader.

The service helps the brand to create its presence through writing content like blogs, press releases, articles, and many more. The content is targeted according to the audience of the brand. The content is created to enhance engagement and the online presence of the brand while optimizing it through keywords, meta descriptions, headings, and so on.

Content marketing also involves the process of planning and implementing the content while initiating its promotion on various social media of the brand along with the website. It also includes management and tracking of the performance of the content to make sure what will be the next step of the brand.

What are the Types of Article Writing?

Each type of article has its own motive, writing style, and target, some are published in order to persuade the opinions of the public while some can be used to inform about a topic. Based on their purposes, article writing is divided into 4 parts. These 4 types of article writing are expository, descriptive, narrative, and persuasive article writing. If you are a writer then, it's important to know what these types are. Along with their examples to understand.

1. Expository Article Writing

The first type is expository article writing, this type emphasizes explaining atopic, concepts or ideas in a clear and precise manner. It is used to inform the public about the questions raised by providing them with information about it. The sole purpose of this type of article is to explain the complex part of the information in a simpler form. Some expository essay examples are: “How To” guide articles, encyclopedias, and more.

2. Descriptive Article Writing

Descriptive article writing is used to elaborate and describe a particular topic, event, or information. This type of article writing needs the writer to explain it in depth with every detail. The purpose of the article should be to provide a clear and accurate picture of the event to the readers. A few descriptive paragraph examples are product reviews, event descriptions, and so on.

3. Narrative Article Writing

In the section on types of article writing, Narrative article writing is the third one. This type is used to narrate a story of an event, topic, or information. In this article writing, the style of writing words needs to be creative and engaging. The main purpose of this type is to draw attention to the article and website of the brand and provide an entertaining experience to the reader. Narrative writing examples include the biography of famous people, historical events, fictional stories, and more.

4. Persuasive Article Writing

Persuasive article writing includes the writing style that is used to pursue the opinions of the reader reading or against any topic, information, or event. Persuasive writing techniques include the presentation of the article in a convincing manner. This type of work also includes evidence and facts along with the topic, in order to provide an argumentative space to readers. Examples of persuasive articles are sales pitch, call to action, and many more.

What are the Benefits of Article Writing?

In the section on benefits, we will look into the benefits a writer and brand get while using these types of article writing. Following are the points, that can help you in understanding the benefits:

• Improved Brand Awareness: Article writing helps the brand to improve its brand awareness by promoting unique articles on its website. It automatically helps in increasing the visibility of the page and enhances the brand’s online presence.
• Enhanced SEO Rankings: Quality content helps a website to gain more visibility and increase site ranking of the page into top pages. Article writing is necessary to enhance the SEO rankings of the website and the brand through organic traffic.
• Helps in Establishing Authority: When your brand provides content that includes valuable information or facts, it helps the website to create a sense of authority among the readers. The reader can build their trust on such a website, building the credibility of the brand.
• Helps in Generating Leads: If a brand is using content that is useful to consumers, they can also use the strategy of call-to-action. In such cases, a lead is generated from the consumers if it is done in an effective way.
• Enhances Engagement and Traffic: Article writing can also help in enhancing engagement by increasing generic traffic towards the website and brand. Quality content which is optimized for search engines is very helpful in attracting organic traffic by implementing organic search strategy that ultimately helps in increasing engagement from the readers’ side.

What are the Techniques in Types of Article Writing?

Techniques are really important in order to execute any motive. While writing an article, it is also important to pay attention to various techniques. Below are some proven tactics that are used in article writing.

• Research the topic well: The first step of article writing includes detailed research on the topic. It includes the before and after stages and before includes the search for the trending topic that can catch attention. While the next stage includes diverse and deep research on the topic.
• Create the outline of the article: After research, it's time to draft the outline of the article. Make sure what you want to include and what not. Try to divide the article into an introduction, heading, and sub-headings to create a clear and interesting article. An outline of the article is very necessary to increase the interest of the readers.
• Start with a creative introduction: The introduction of the article plays a very important role in building interest. Make sure to draft a clear yet engaging introduction to catch the attention of the readers to the article and the brand as well.
• Plot main and important points: In the body section of the article, make sure to plot the main and important points that are related to the topic. Avoid putting irrelevant information as it distracts the attention of the reader and can cause distrust in them. Hence explain only the main points in the body of headings and sub-headings.
• Use Examples and Quotes: Increase the creativity and authenticity of the article with examples and quotes in the blog. Examples and quotes make the article more interesting and easy to understand as well.
• Avoid grammatical and spelling mistakes: Before publishing the article make sure to check all the grammatical and spelling mistakes. These mistakes hinder the ranking of the page and build the trust of the readers as well as affect the SEO of the website, implementing effective SEO strategies to improve website ranking.

Conclusion

Types of article writing can help you in aiming for top ranks on search engines. A well-developed article can be a great way to increase the visibility of the website which ultimately enhances the brand’s online reputation. Writing an article also helps to build the credibility of the website and builds trust in the visitors and the readers.

If you are a website and somehow are tangled with questions and problems related to article writing and promotion, in such scenarios you can take help from content marketing services. These services help in creating effective, interesting, and informative content with style writing words. Hopefully, by the end, you will be able to figure out what article writing is and how it influences your brand.

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