Written By :Gigde

Fri Feb 09 2024

5 min read

Top Programmatic Advertising Agencies 2024

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Programmatic advertising has become a powerful tool for business to increase their reach. It is nothing but the automated buying and selling of online ad spaces. So, programmatic agencies use the algorithm to help their clients reach their target audience at the right time. This blog focuses on exploring several questions related to programmatic advertising. Read more to get insight into some of the top programmatic advertising agencies.

Programmatic advertising has revolutionized how digital ads are bought and sold. We can even say that programmatic advertising agency has made digital advertising more effective. Unlike traditional advertising, programmatic advertising is far more efficient and cost-effective.

Although it is beneficial, you cannot forget that implementing it is also very complex. It is certainly not easy for businesses to handle on their own. However, that is also why we have so many programmatic agencies.

These agencies use algorithms and data sets to target the right audience at the right time. They do so to amplify the effect of their client's advertising strategies and help them get the most out of their ad spends. In this blog, we explore several questions about programmatic advertising.

This blog also lists some of the top programmatic agencies that can help you boost your advertising strategies.

What is Programmatic Advertising?

Programmatic advertising has become a top-rated marketing tool used by modern marketers. But this isn't a modern phenomenon; it can easily be traced back to the late 1990s when ad networks were established as a medium to connect advertisers and publishers. With the rapidly advancing digital world and the introduction of AI tools, behavioral targeting, and real-time bidding, programmatic advertising has transformed into what it is today.

Modern businesses today are highly reliant on programmatic agencies for their advertising needs.

Here is a simple definition of programmatic advertising:

"Programmatic advertising involves the process of automated technology to buy and sell ad spaces online. The programmatic agencies use these ad spaces to promote their client's products and services to reach the right audience through behavioral targeting."

However, it would help if you also remembered that it is not as simple as it sounds. This type of advertising can be a very complex process requiring expert programmatic agencies. Additionally, you cannot forget that programmatic advertising makes digital advertising more effective.

Types of Programmatic Advertising Offered by Programmatic Agencies

There are four types of programmatic advertising that you can use with the help of reliable programmatic marketing companies:

1. Real-Time Bidding

Real-time bidding, also called the open marketplace or the open exchange, is one of the most common types of services offered by programmatic agencies. As the name suggests, ad spaces are open to the public in the open market, so anyone can bid on any ad space they like. Therefore, programmatic agencies help their clients by assisting them to buy ad locations that will be most effective for them.

2. Private Marketplace

Like RTB, the private marketplace also sells the ad space to the highest bidder. However, unlike RTB, the private marketplace is not open to all. Therefore, only select buyers can be a part of these private auctions. Moreover, a private marketplace allows advertisers to conduct precise target reach.

3. Preferred Deals

Preferred deals involve publishers reserving specific ad spaces for certain advertisers. Preferred deals allow advertisers to choose a space before it goes to the open marketplace. Therefore, it does not involve bidding. Instead, the deal is made when both parties agree with the advertising terms. These could include pricing of space, targeting, and so much more.

4. Programmatic Guaranteed

This type of programmatic advertising follows traditional advertising methods. Here, the advertisers directly negotiate with the publishers, with no bidding involved. However, with this approach, the advertisers get to choose the price, their target audience, and even the frequency of their ads.

How does Programmatic Agencies Work?

Programmatic advertising agencies takes the process of ad exchange to a far more efficient level. It relies on the algorithm to effectively handle the selling and placement based on ad impressions. And all of this is done in less than a second!

Programmatic agencies use the automated process to buy digital ad inventory across mobile, web, apps, etc. To deliver the best experience to the audience, the most effective ad is based on their online behavior. This makes the advertising far more effective in comparison to the traditional advertising.

Benefits Of Working With Programmatic Agencies

Following are some of the key benefits of relying on programmatic advertising agency:

  • Programmatic ads are very effective at a comparatively low cost than traditional advertising.
  • Moreover, programmatic ads also have a better and more precise audience reach.
  • They allow advertisers to do real-time bidding for ad spaces. In addition, advertisers can also do real-time web optimization for better performance.
  • With programmatic agency, there is transparency in ad placement. So advertisers can easily know the location of their ads and the type of audience viewing that ad.
  • Programmatic advertising is beneficial for omnichannel marketing.
  • Lastly, programmatic ads are very easily trackable and scalable.

Programmatic vs. Traditional Advertising: The Ultimate Showdown!

Following is a simple side-by-side comparison of programmatic and traditional advertising to understand which is better:

Programmatic AdvertisingTraditional Advertising
  • Automated buying with real-time bidding
  • Direct Negotiation with the publisher
  • With RTB the programmatic advertising has dynamic pricing.
  • Meanwhile, traditional advertising has a fixed price.
  • Automation makes the process far more efficient with precise targeting.
  • On the other hand, traditional advertising is time-consuming with broad targeting.
  • Programmatic automation is complex and requires the expertise of professionals.
  1. While traditional advertising is straightforward, with no need for technical expertise, this is not the case with programmatic ads.

What are Programmatic Agencies?

Businesses grappling with the complexities of programmatic advertising can find solace in programmatic agencies, especially when partnering with a skilled Technical SEO Consultant who can navigate these intricacies effortlessly.

At first glance, you might wonder, since programmatic advertising is based on automated buying and selling, why would you need to work with specialized programmatic agencies?

Well, the answer is simple! The reason why a lot of businesses prefer relying on programmatic is because of their expertise.

Think of it like this:

Programmatic agencies have more experience than other businesses when it comes to advertising. Additionally, they have more knowledge about how programmatic advertising works. Therefore, when you compare them, programmatic agencies seem far more viable options because they are more likely to produce better results.

Why Should You Hire Programmatic Agencies?

Following are some of the key advantages to convince you why hiring programmatic agencies is more beneficial:

  • Programmatic agency are far more experienced than traditional marketing agencies when trying to grab hold of the online space.
  • Although programmatic advertising is very time-saving, hiring programmatic agencies will be even more beneficial. These programmatic agencies have access to all the right tools, technologies, and industry contacts. This allows them to streamline the process and save time and additional resources.
  • Programmatic agencies have access to advanced tools and technologies that they can use to make your ad campaigns even more effective.
  • These agencies can also help you with precise targeting by creating a personalized ad experience for the viewers. In addition, they can also help you keep up with the ever-changing digital advertising landscape.
  • Lastly, programmatic agencies can provide you with detailed reports so that you will have a better idea of how effective your advertising campaigns are.

Best Programmatic Agencies You Should Know About

Let us look at some of the best programmatic agencies globally and how they can help your business shine and attract the attention of your target customers.


Founded in: 2019

Gigde is a full-service digital marketing agency with plenty of experience in programmatic advertising. As one of the leading programmatic agencies, we have successfully run programmatic ad campaigns and delivered them with excellent results. Therefore, we are considered to be among the top programmatic advertising companies. So, if you wish to achieve maximum returns from your programmatic ad spend, Gigde might be worth looking for.

Clients: VERICASH, DUNKIN', Verpex, Betterhelp, Monetha, etc.


  1. Content Marketing Services
  2. Pay Per Click
  3. SEO
  4. SMM
  5. Digital PR
  6. Email Marketing


Founded in: 1996

WebFX can be considered a veteran in the field of digital marketing. With more than two decades of experience in marketing, WebFX offers effective programmatic advertising services to help its clients. As one of the leading programmatic ad agencies, they help their clients get paid ads, without worrying about monitoring the performance of the campaigns. Additionally, they help their clients streamline their online ad campaigns to help them earn high-quality leads and increase conversion rates.

Clients: HydroWorx, Resource Furniture, Northside Towing, Frubo, etc.


  1. Digital Marketing
  2. SEO
  3. Web Design
  4. Social Media Services
  5. Digital Advertising Services
  6. Content Marketing


Founded in: 2011

FDRY is a digital marketing agency based in London with years of experience in advertising. They provide various advertising services, including social media, PPC, and programmatic ads. With their data-driven strategies and teams of experts, they have been helping businesses generate high-quality leads. It is due to these qualities that FDRY is considered to be among the best programmatic agencies.

Clients: Bioderma, Mint Green, Conc3pt London, Honour & Co, BOTTL, etc.


  1. Web Design
  2. Brand & Creative
  3. Affordable SEO Services
  4. Paid Advertising
  5. SMM
  6. Email Marketing

Disruptive Advertising

Founded in: 2012

Disruptive Advertising is considered to be one of the most reliable programmatic Advertising agencies. They are a US-based full-service marketing agency that specializes in advertising. Further, they have helped thousands of businesses with the help of their excellent team of experts. Additionally, they help businesses successfully execute ad campaigns on Google, Facebook, etc.

Clients: Procurify, Adobe, FIRST LITE, Crossover Symmetry, Scootts, etc.


The SEO Work

Founded in: 2009

The SEO Work is a leading digital marketing agency in Sheffield, UK. In addition to their professional Web, SEO, and PPC services, they are also known for being one of the top programmatic agencies in the UK. They take pride in providing their clients with tangible results and amazing customer service. When it comes to programmatic advertising, they especially put their focus on a data-driven approach to drive impactful results.

Clients: INVESTINGOAL, Absolute REG, Luxe Watches, IPAG Business School, Suer Safer, etc


  1. SEO
  2. Digital PR
  3. PPC
  4. Web Design and Development
  5. Conversion Rate Optimization
  6. Accredited Google Ads

Lounge Lizard

Founded in: 1998

Besides being a top digital marketing agency, Lounge Lizards is also considered one of the best programmatic agencies. They are an award-winning marketing agency with more than twenty years of experience. Further, they deeply understand brand and marketing strategies to deliver the best possible results to their clients.

Clients: Canon, Nikon, ESPN, National Geographic, The Walt Disney Company, etc.


  1. Digital Marketing
  2. SEO
  3. PPC and CRO
  4. Content Marketing
  5. Email Marketing
  6. Web Design and Development


Programmatic advertising is slowly taking over the digital advertising landscape. It is one of the most cost-effective and data-driven media buying methods that could do wonders for many businesses. Although it involves automated buying and selling of ad space, hiring a reliable programmatic advertising agency is still a good choice.

Programmatic agencies have years of experience and expertise in the field of advertising. Therefore, naturally, it delivers far better ad experience and results than non-experts. If you are a business looking for an excellent programmatic ad agency to help you handle your advertising campaign, then we recommend relying on Gigde.


Q1. Which are some of the best programmatic advertising platforms?

Ans: The following are some of the most popular platforms trusted by programmatic agencies:

  • Google Ad Manager
  • PunMatic
  • Media Math
  • War Room
  • Adobe Advertising Cloud
  • AdRoll, etc

Q2. Which ads can be managed programmatically?

Ans: Following is a list of a variety of ads that can be managed programmatically:

  • Display Ads
  • Video Ads
  • Mobile Ads
  • Social Ads
  • Retargeting Ads, etc

Q3. How much can programmatic agencies charge for their services?

Ans: The cost of hiring an agency to handle your programmatic agencies may vary depending on several factors. These factors include the scope of work, ad spend, duration of the contract, etc. Additionally, programmatic ads are generally traded based on CPM, the cost of an ad appearing a thousand times. On average, the CPM could range from anywhere between $0.5 to $2.

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