Written By :Gigde

Fri Feb 09 2024

5 min read

8 Reasons Why Podcasting in Digital Marketing is Beneficial

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Digital marketing is how businesses have observed great growth. Understanding the online world takes a lot of effort, which is why digital marketing companies help firms to understand how to get noticed across the platforms by using the technique of podcasting in digital marketing.Gaining knowledge and learning about new things is one way people can keep themselves engaged.

Podcasts are an excellent source for listening to new concepts and gaining more information. It has become quite popular now as who would not love to hear experts gathering together and speaking in high-quality mic on their favorite topics? People put on their different categories of podcasts and do their work, which is why podcasts help users use their time efficiently while learning something new.

By using the mediums of reels, videos, images, hashtags, and podcasts, brands are getting visibility in front of a wider audience. But how are podcasting and digital marketingrelated?

Insightful Statistics on Podcasts

Before understanding how podcasting in digital marketingcan help companies to increase their sales and be successful, let us see some insightful statistics on podcasts to understand their fame.

According to the statistics given byDemandsage, as of 2023, there are 464.7 million people who listen to podcasts. Apple and Spotify are the two top players dominating podcast streams, and the industry market size is roughly $23,56. These numbers speak for themselves. This is why digital marketing is using the help ofSpotify podcast rankingsto climb the ladder of success.

The Relation of Podcasting in Digital Marketing

The key role of a business is to grab more attention and reach a bigger user.Digital marketing podcast Spotifyis an excellent way to reach customers and inform them about your brand, services, products, and overall business. The content of the podcast can differ from business to business. 

Creativity should be used to understand how you want to present your brand in front of users. By bringing in guests who are famous and have great knowledge about the field, podcasting in digital marketing can be a powerful tool to get more traffic to your business.

Importance of Podcasting in Digital Marketing

1. Drives More Traffic

Drive more traffic

You can get more drive by using transcripts inSEO for podcasts. Using more keywords in the transcript will lead to your site getting a boost in the search engine. Linking your brands with the transcript is an effective way to ensure that whenever people search for a keyword, your podcast will pop up, which will then help them find your brand. Usingpodcast keyword research smartly in its titles and descriptions will also help direct more people toward your website.

2. Engages Audience

Engages Audience

The business eventually boils down to grabbing more attention from the users. It is quite easy to keep people engaged with podcasts as they can listen to them anytime while cooking, driving, or working. It is convenient for people to listen to it as they can multitask and get their work done, which is not the same with social media. According toresearch, 25% of the phone time is spent by people on the podcast. This rate shows that brands can attract more users to their business by releasing new episodes often to keep them hooked on your content.

3. Low Cost

Low Cost

Businesses should highly consider investing inpodcasting in digital marketingbecause it is easy to produce and manage. There is no fancy mumbo jumbo that one has to follow while creating podcasts. A good quality mic and a cup of coffee to get people talking is the way to get started for making a great episode. Podcasts can be created anywhere, at home or on the streets. There is no major investment in it, but the return is profitable to create more brand awareness.

4. Creativity Freedom

Creative Freedom

Creativity comes out in full color where there is freedom. Podcasts are the best example of putting maximum creativity without any restrictions. They do not have to follow the rules and regulations strictly, so companies can usepodcasting in digital marketing to advertise their services or products in multiple ways. Podcasts stand out by using various authentic voices and tones. Listeners start connecting with the hosts after they religiously follow the episodes. This relationship leads to people being emotionally connected with the product, which can create brand loyalty.

5. Brand Visibility

Brand Visibility

The brand needs to be known by more people. This is where brand visibility plays a major role in selling things. Podcasts help your brand to be known by more listeners. By constantly publishing new episodes, your audience will be reminded that your company exists, making them familiar with your brand's name and logo. Bringing in famous people is an excellent way to get more views, as listeners will rush to see a familiar face or voice on the podcasts. Brand awareness will bring more target audiences to your websites by trackingSpotify analytics for podcasts.

6. Attract More People

Attract More People

With the help ofpodcasting in digital marketing, your company will reach and engage with more target audiences. Podcasts have a huge customer base which is why it is the best platform to connect with people from across the globe. By sharing knowledge on the relevant topic in today's society, culture, business, and other niches, you can reach out to people interested in listening to this content. This potential customer base can convert into buyers, which will help your company get more sales.

7. Boost For Other Channels

Boost For Other Channels

Podcasts can be a huge support for other channels as well. You can have an overall boost by encouraging your listeners to check out your social media or join your email newsletter. This will keep people engaged with your brand, and they will get more familiar with your business. Likewise, social media handles and other channels can be used to nudge them into becoming your podcast listeners as well. It will be a cycle where one channel will boost the other to grow.

8. Never Run Out of Topic

Never Run Out Of Topic

With videos and other posts, the creators and writers can face a creativity block as only certain trends and styles can be used. But podcasts come with the advantage of unlimited creativity. There is so much to talk about on a topic, and bringing in more people means that there will be more opinions. Havingdifferent categories of podcastsis one of the biggest reasons why investing in podcasts should be considered, as the audience will be excited to view sensible opinions on various topics.


Digital marketing helps companies to boom and have prosperous businesses. With the feature ofpodcasting in digital marketing,your brand will get more audience, as billions of people listen to podcasts regularly. It will create excellent brand visibility, with the help of which you will have more sales in the business. We hope our blog explains why podcasting will kick-start your business and get your brand more attention.

If you are searching for a guiding hand to help you with digital marketing to drive sales, Increase ROI, especially those who ignore the noise while focusing on your special needs? Then check out our site, as we will give you all these facilities and more!

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