Written By :Gigde

Thu Feb 01 2024

5 min read

Best Pharmaceutical Digital Marketing Agency - PPC and SEO

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Have you ever wondered why the pharmaceutical industry seems slow to embrace the digital wave? Well, it turns out that this hesitation has caused some well-established pharma businesses to be easily affected by changes. Startup companies that can adapt quickly, along with competitors from different industries, are taking advantage of the slow rate of change.

But the question is, could digital marketing in the pharmaceutical industry really be a turning point?

Consider these stats

According to a Fortune Business Insights stat, the e-commerce pharma industry could hit $177,794.9 million by 2026. Why? Well, it's simple: today's consumers want solutions at their fingertips, and e-commerce offers just that. The ease of a few clicks and the privacy that online purchases provide drive this shift.

In our digital era, people, including both consumers and healthcare providers, turn to online channels to research symptoms, discover treatments, and purchase pharmaceutical products. This shift demands that pharma companies move away from traditional B2B sales channels to a more competitive Direct-to-Consumer (D2C) model.

So, now the big question is: Why does your pharma business need to jump into digital marketing services? And more importantly, how can a pharmaceutical digital marketing agency guide you through this transformation?

Let's explore these major questions to understand why embracing digital marketing for pharmaceutical companies is not just a trend but a necessity for the pharmaceutical industry.

Why does your Pharma Company need to shift to Digital Marketing?

The digital wave is transforming the pharmaceutical world, connecting industries globally. And the Internet's power to enhance visibility is a boon, especially for the pharmaceutical sector.

So, if you're wondering why your pharma company needs to start with digital marketing services then look at some of the benefits of digital marketing for pharmaceutical companies with proven statistics:

Online Presence and Customer Engagement

Consider this – there are 465 million internet users in India alone, and they represent potential consumers. And online marketing becomes the key to tapping into this broad audience. Besides, more people are turning to the Internet for information rather than engaging in time-consuming and often baseless traditional research methods.

Here are some compelling facts:

  • About 80% of patients are inclined to search, review, or seek information about prescribed medications online. In fact, they are three times more likely to look on the Internet for the specific product their doctor prescribes.
  • Over two-thirds (68%) of patients prefer connecting with pharma companies through digital channels.
  • 75% of individuals seek information on chronic diseases, and 71% look for healthcare marketing services online. And they often bring online-found health information to discussions with healthcare providers.

Online and Offline Sales Impact

Digital marketing services aren't just about visibility; they significantly impact sales. Pharma companies stand to gain a good amount of profits by embracing this new marketing mix. Here's the evidence:

  • An impressive 40% saving on traditional marketing expenses.
  • Companies embracing Internet marketing witness an eightfold increase in revenues.
  • Small to medium-sized pharma companies engaging in internet marketing experience 3.3 times better chances of growth and expansion.

Tech-Savvy Healthcare Professionals

The influence of digital technology also extends to healthcare professionals. Doctors and physicians, once unsure about the digital sphere, are now spending considerable time online. As a result, this shift has a strong effect on pharma companies:

  • Approximately one-third of doctors alter their patient's treatment based on online research.
  • Doctors are now making 24 more online prescriptions per week, thanks to the rise in telemedicine.
  • On average, a physician spends eight hours weekly online, highlighting the digital transformation in the medical field.

So, how can pharma companies take advantage of this digital shift? The answer lies in digitizing their services online. And for this, having the expertise of a pharmaceutical digital marketing agency becomes necessary.

These agencies understand the importance of online visibility, engagement, and conversion. Therefore, a digital pharma marketing agency ensures that pharma companies adapt to the digital era and grow with it.

Top Trending Strategies by Pharmaceutical Digital Marketing Agency

In the constantly changing pharma marketing industry, keeping up with the latest trends for success is important. So, let's dive into the trending strategies a pharma digital marketing agency uses that are shaping how pharmaceutical companies connect with people.

Personalized and Targeted Messaging

Imagine getting a message that feels like it's just for you – that's the heart of modern pharma marketing. Instead of using the same approach for everyone, pharmaceutical digital marketing campaigns use data and groups to make messages that speak directly to different types of people. This addresses individual needs and builds a stronger connection between the company and its audience.

Digital Transformation

The digital revolution has touched every part of our lives, including how pharmaceutical companies reach out to people. Websites, social media, emails, and SEO have become super important to convey your brand message and offerings.

By using these digital tools strategically, a pharmaceutical digital marketing agency finds a target audience and creates real connections. As a result, it makes people more aware of their brand and even generate leads.

Content Marketing and Thought Leadership

In the age of information, content has gained immense importance. A pharma digital marketing agency knows it is critical to create excellent content, like blogs, articles, videos, and webinars, to help teach people and portray the company as a leader in the field. This doesn't just give information – it builds trust and shows the company as a reliable source of knowledge.

Influencer Marketing

Think about someone you trust recommending a product – that's the idea behind influencer marketing. pharma digital marketing companies helps pharma companies team up with influential people in the field, like opinion leaders or healthcare professionals.

It helps them reach more people and make their products or services seem trustworthy.

Patient-Centric Marketing

The focus on patient-centered healthcare is changing how pharma companies talk to people. Now, companies are putting more effort into engaging and empowering patients. With the help of a pharmaceutical digital marketing agency, they create materials, support programs, and online communities to give patients and their caregivers useful information and resources.

This isn't just about selling – it's about building a connection.

Artificial Intelligence (AI) and Machine Learning

Using technology isn't just a trend; it's a must in today's digital era. Artificial intelligence (AI) and machine learning, which means computers learn from data, are big players in improving customer experiences.

A digital pharma marketing agency takes advantage of AI, whether it's through chatbots, predicting what people might want, or using data to make smart decisions.

Virtual Events and Digital Experiences

With the COVID-19 pandemic, we've seen a rise in virtual events and online experiences. In fact, online webinars, virtual conferences, and product launches are now popular ways to connect, and a pharmaceutical digital marketing agency knows how to use its pote/p>

Besides, even after the pandemic, these methods offer a chance to reach more people globally, network without spending too much, and share knowledge seamlessly.

Now, think about having a guide in this digital world, especially tailored for pharmaceutical companies. A digital pharma marketing agency is an expert in working with the digital side of pharmaceuticals. They know how to create strategies that fit the unique needs of pharmaceutical comp/p>

Shift to Digital Marketing With the Best Pharmaceutical Digital Marketing

In today's digital age, the shift to digital marketing is not just a choice but a necessity for businesses, especially in the pharmaceutical sector. And it's evident that every individual, whether a business or a consumer, is on the Internet, making it a must for your business to have a strong digital presence. This is where a specialized partner, a digital pharmaceutical marketing agency, becomes essential.

But why make this shift?

The answer is simple. Most of your potential customers are now online, seeking information, products, and services. A tailored digital marketing strategy is necessary to effectively reach and engage this audience. This is where Gigde, your trusted pharmaceutical digital marketing firm, steps in.

Gigde is not just a digital marketing services provider; it's a dynamic solution to take your brand's online visibility to new heights. With expertly created social media campaigns and SEO strategies, we ensure your brand stands out on every platform, whether search engines or social media./p>

Apart from that, our dedicated team is not just committed to improving your brand's visibility, but we also focus on driving targeted traffic to your website.

But How is GigDe Different?

With us, you get to experience the power of data-driven marketing techniques. And when it comes to our approach, our innovative strategies are backed by years of experience and a personalized approach that understands your unique business needs.

How do we contribute to your success

As a full-service pharmaceutical digital marketing agency, Gigde has been a reliable partner for many businesses, offering a range of digital marketing solutions, such as:

We cover it all to ensure our approach fits perfectly with your digital marketing needs.

So, why choose GigDe? Because we are not just another digital pharma marketing agency, we are your biggest ally in conquering the online market. Take advantage of our digital marketing services to take your business to the next level.

In a world where digital presence is non-negotiable, trust GigDe to be your trusted partner in guiding you thcept of digital marketing in pharmaceutical industry. 


In this complicated sphere of pharmaceutical marketing, dealing with challenges is no easy feat due to strict regulations. Yet, by creating strategies that align with the audience's needs, companies can ethically and successfully promote their products and services.

And who can guide you through this digital journey? A pharmaceutical digital marketing agency like Gigde is your key ally.

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