Written By :Gigde

Fri Mar 08 2024

5 min read

Digital Marketing Consultant | Consultation Services

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Ever felt like online competition is getting tougher by the day? Well, It probably is. But the thing is, while digital marketing might seem like a headache, it doesn't have to be rocket science.

In this blog, we'll walk you through what exactly a digital marketing consultant does and why teaming up with one could be the best move you can make for your business.

However, if you're wondering if you could try to figure it all out on your own? The answer would be yes, but with modern web design trends and technologies coming up every second, it's like trying to find a way blindfolded. That's where the experts come in.

What Does a Digital Marketing Consultant Do?

So, you're curious about what is digital marketing consultation. Well, when you run a business, what goal does a business person have in general? Reach more people, sell more products, or just make an impression in the digital industry, right? That's where a digital media consultant comes in handy.

Their main job is to help your business figure out where it wants to go and how to get there.

So, let's take a look at what exactly a digital media consultant does:

1. Understanding Your Business

First, a good digital marketing consultant will sit down with you and get to know your business inside and out. They'll want to understand what makes your business unique, who your customers are, and what you want to achieve with your online presence.

2. Crafting a Strategy

Once they've got a good grasp on your business, it's time to put together a plan. This is where creativity happens. The online marketing consultant will devise a tailored strategy to help you reach your goals. It might involve web optimization, getting more active on social media, or even running some ads.

3. Putting the Plan into Action

Now comes the fun part – putting that strategy into action. The digital marketing consultant will roll up their sleeves and start working on their expertise. They'll ensure your website is in the best shape, set up social media campaigns, and maybe even imply some marketing automation tools.

4. Monitoring and Tweaking

But it doesn't stop there. A good consultant knows that the online world is always changing, so they'll keep a close eye on how things are going and make changes as needed. They'll pore over all sorts of data to see what's working and what's not and then adjust the strategy accordingly.

5. Reporting Back

Of course, you'll want to know how this works out for you. That's where reporting comes in. Your digital marketing consultant will put together easy-to-understand reports showing exactly how your online efforts are paying off. They'll break down all the numbers and metrics so you can see the real results.

6. Continuous Improvement

A good digital marketing consultation is always looking for ways to improve. They'll stay up-to-date on all the latest trends and technologies so they can keep your business ahead of the curve. Whether jumping on the newest social media platform or tweaking your website for better performance, they've got you covered.

Why Do Businesses Need a Marketing Consultant?

So, you're wondering why businesses should hire a digital marketing consultant, right? Well, in today's world, just having a great product or service isn't enough. You need to grab people's attention and make them choose you over the competition. That's where an online marketing consultant comes in handy.

Let us give you an example. Take a startup with a killer product but zero market traction. They brought in a digital marketing consulting company that helped them realize their marketing was way off base. With some rebranding and repositioning, they suddenly see a huge uptick in sales and brand recognition. It's like magic but with data and strategy.

So let's see how they can benefit your business:

1. Expertise and Insights

Digital marketing consultants are like marketing experts, armed with skills and knowledge about what makes people tick and how to get your message out there. They can closely examine what you're already doing, figure out what's working and what's not, and devise a plan to make things even better.

2. Data-Driven Decisions

We live in a world where data is everything. A good marketing consultant knows how to dig into all that data and find the essentials to help your business grow. Whether it's figuring out who your customers are or what they want, these experts can provide valuable insights that drive profitability.

3. Guiding Your Journey

Launching a new product? Entering a new market? Maybe it's time for a brand makeover. Whatever it is, a marketing consultant can be your guide through the process of marketing decisions. They'll give you expert advice tailored to your business's needs and help you go through the complicated aspects of the digital world.

4. Adding Value

But the thing is, an online marketing consultant doesn't just help with your marketing efforts. They can make your whole business better. By boosting your digital marketing strategy, they're enhancing the overall value of your company.

How Much Does Hiring a Digital Marketing Consultant Cost?

So, you're considering bringing in a digital marketing consultant to boost your business in the online world. But how much are digital marketing services going to cost you? Well, it's like asking how much a car costs and the answer is it all depends on many factors.

Right off the bat, one thing to know is that a marketing consultant's pricing isn't set in stone. It's flexible and can be adjusted to fit your specific needs. Most digital media consultants offer a few different pricing structures to choose from.

1. Hourly Rates

One common way consultants charge is by the hour. Hourly rates can vary greatly, anywhere from $50 to $250 or even more. Besides, it all depends on how experienced and skilled the consultant is.

2. Project-Based Fees

If you've got a specific project in mind, like revamping your website or launching a new ad campaign, you might opt for a project-based fee. However, the cost will depend on how big and complex the project is.

3. Monthly Retainers

For ongoing help and support, you might go for a monthly retainer. You pay a set fee each month in exchange for the consultant's services. Depending on your requirements, retainers can range from $1,000 to $5,000 or more.

4. Ad Campaigns

If you're looking for help with social media advertising campaigns, some digital media consultants will charge a percentage of your ad spend. This typically falls in the range of 10-20%. Besides, it's a way to tie the consultant's fee to the success of your ads.

5. Other Factors

Where you're located can also affect how much you'll pay. Consultants in big cities tend to charge more than those in smaller towns. And, of course, the more experienced and specialized the consultant, the higher their fees are likely to be.

In the end, when hiring a digital marketing consultant, it's important to find someone who fits your budget and needs. So, be open and honest about what you can afford, and don't be afraid to ask questions about fees and expectations. A skilled consultant can be a valuable asset to your business, providing insights and strategies that lead to a solid return on investment.

When Should You Hire a digital marketing consulting company?

Well, it all boils down to a few key questions you need to ask yourself:

  • Do you know exactly what you need from your digital marketing efforts?
  • Are you using your resources wisely in terms of time and money?
  • Do you have the support of your company's top section?
  • Have you exhausted all your options and tried everything you can think of?
  • And perhaps most importantly, do you have the budget to bring in outside help?

Once you've answered those questions, you'll better understand whether it's time to hire a digital marketing consultant. But remember, not all consultants are the same. Besides, experience matters a lot in digital marketing services. That's where GigDe comes in.

How Does GigDe Fit into This?

GigDe is a full-service digital marketing agency with years of experience helping businesses like yours. Our team of experts is ready to create innovative strategies tailored to your needs.

In fact, with our data-driven strategies and creativity, we've led countless successful marketing campaigns that have delivered impressive returns.

Besides, we're not just here to give you cookie-cutter solutions. We take the time to understand your business inside and out while creating customized strategies that fit your unique needs.

From content marketing to SEO services, PPC to digital PR, we've got all the tools you need to take your business to the next level. So, why settle for anything less than the best when choosing a digital marketing consulting company?


In this digital world, having a strong online presence is essential for business success. Hiring a digital marketing consultant can help you go through the complexities of digital marketing and achieve your goals more efficiently.

From SEO and social media marketing to content creation and online advertising, consultants offer a range of digital marketing services to help businesses grow in the digital age.

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