Nowadays due to tough competition in the dynamic digital environment, businesses are struggling to attract target customers. That is exactly why businesses need to manage themselves effectively to get more customers. 

But will they be able to manage the business both at the workplace and digitally? Not really! 

Well, that is exactly where the role of an Online Digital Marketing Consultant comes in. An internet marketing consultant is an advisor who works outside of the business and specializes in managing online marketing platforms to generate new customers and increase sales. Their services vary according to a business’s needs. 

Some businesses may hire them only for handling specific marketing campaigns. While others may need them to supervise the entire marketing strategy from start to finish.

An Online Digital Marketing Consultant’s role may sound interesting to you but know that it requires a set of both hard and soft skills to become one. The top digital marketing consultants have a background in marketing and digital marketing. They may have taken courses or must have graduated with a similar degree. 

They are also proficient in copywriting, visual communications, and public relations. Digital marketing consultants have to stay updated on online marketing trends, tools, and tactics. 

Additionally, some are also familiar with the theory of consumer behavior. This article will help you learn more about What an Online Digital Marketing Consultant does and decide whether you should become one or not. 

What Does an Online Digital Marketing Consultant Do?

Let us dive more inside the Digital Marketing Consultant job description and see what functions you will need to perform after you become one:

Developing marketing strategy

A Marketing Strategy acts as a roadmap for businesses to launch their campaigns and makes sure that the business will be successful online. It includes the business goals you will have to achieve as an online Digital marketing consultant with the help of the available resources, the timeline for analysis and results, marketing channels, and KPIs. 

You will be further responsible for exploring effective digital marketing networks and platforms to start, regularly checking the data analytics to get results relevant to your client's priority objectives and recommending the next steps. 

Planning and managing content

An online digital marketing consultant role is to create a content calendar to write and develop the content based on the client's overall content marketing strategy. The calendar provides focus and direction and makes your work easier. 

It will further help you identify the right type of content to be developed, topics and subtopics to be covered, frequency and timeline of publishing, and selecting channels to feature the content. 

Branding

Branding goes beyond the logo, tagline or slogan, color schemes, and fonts of a business. There is also the brand identity to work for. This includes a unique selling proposition, personality, and the feelings your client wants to convey to the target customers to feel about the product/service they are offering. 

An online Digital marketing consultant's role is to improve the overall brand image with creative digital marketing campaigns that effectively increase sales and customers.

Performing search engine optimization

With around 3.5 million searches made worldwide every day on Google, optimizing content for search engines has become more crucial. Marketing consultants need to stay up-to-date on the latest SEO practices and trends. 

Search engine optimization is a key digital marketing technique intended at increasing quality traffic to your client’s website through organic search results. When content is optimized, the ranking in search results will rise higher and will become more visible to the target audience. 

Although SEO does require patience to see results, as an Online digital marketing consultant you must ensure that your client achieves the desired results.

Using paid advertising

A large share of the marketing budget is allotted to paid advertising by businesses. As an online digital marketing consultant, you will be responsible for maximizing the return on investment (ROI) for every penny spent on paid ads. 

To perform this task fruitfully you need to have good knowledge of how the various Pay Per Click (PPC) platforms work, especially the three major PPC networks Google Ads, Facebook Ads, and Bing Ads. Apart from these platforms you also need to know how to work with Pinterest Ads, Twitter Ads, and others like Instagram.

If you want to become a PPC expert you will have to work with clients who have big advertising budgets. Of course, there is a difference between managing a budget of $10K per month and a budget of $100K per month.

Analyzing data analytics

A good online digital marketing consultant will be able to quantitatively determine the types of content and the topics which bring in more traffic to a client’s website, social media accounts, and other digital platforms by just analyzing the data analytics. 

He/she will also use data analytics to understand the target audience’s behavior and preferences. He can then use these understandings to produce marketing campaigns and build more trusting relationships with the client’s customers and generate sales.

Social media marketing

Among all the other things in the online Digital Marketing Consultant job description, this is the most creative one. You should know how to use social media platforms as a sales channel. Previously, social media platforms like Facebook were considered less important for sales but in recent years, they have proven otherwise. 

Also, you need to know how to design campaigns to drive traffic from social media platforms and how to utilize their features to raise brand awareness and increase customer engagement.
 

Frequently Asked Questions(FAQs)

Q1- What is a digital marketing consultant fees?
Ans-

• The average hourly rate for a consultant is $141.67.
• A single project minimum of less than $3,000 is held by 69.44% of consultants.
• The monthly retainer minimum for 73.49% of consultants is less than $3,000 per month.
• 34.94% of consultants have a monthly retainer of less than $1,000.
   

Q2- What are the skills required to become a digital marketing consultant?
Ans- Top 7 Skills for Becoming a Digital Marketing Consultant-

• Data Analysis
• Content Development 
• SEO & SEM  
• CRM
• Communication Skills
• Data Analysis
• Design Fundamentals

Conclusion

Being an online digital marketing consultant is different from being a digital marketing specialist or a digital marketing manager. A consultant is self-employed or works in his digital marketing agency and offers consulting services to other agencies, teams, or companies as well. 

To make even more money than what you make as a consultant you need to prove your expertise by having more than a few successful case studies in your portfolio. This is the only way to get new clients with big budgets looking forward to hiring you and your team for your services. 

We hope that this article helped you in knowing what a digital marketing consultant does. We will be back covering more such guidance topics!