Written By :Gigde

Wed Mar 27 2024

5 min read

Custom Ecommerce Development: Key Features + Costs

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Are you looking for opportunities to expand your business online? Do you want to build an e-commerce website with an excellent design for your business? Then congratulations because you have arrived at the right page: introducing custom eCommerce website development as a solution to all your problems. In the past few years, e-commerce has revolutionized how we look at business.

By allowing people to buy and sell products online, the Internet has opened a whole new world of opportunities for business. There are around 2.14 billion people who buy products and services online. Therefore, by leveraging the power of the Internet, you can easily become one of the top players in your industry. However, the rapid development of e-commerce is like a double-edged sword.

On the one hand, it provides great growth opportunities. On the other hand, you will have to be ready to face fierce competition. The only way for you to stand out is through custom eCommerce web development. For further information, keep reading the section below.

What is custom eCommerce website development?

Today, people are resorting to buying medicines, clothes, shoes, and even machinery online; thus, if your website isn't up to the standard of, say, a Walmart or Macy's has done in the physical supermarket phase, then you are sure to lose customers. Coming to save you like a superhero is eCommerce website development.

E commerce website design and development focus on creating a unique and personalized buying experience. To accomplish this is not easy; firstly, you need to understand your business's and your customers' needs. Then, you have to create a website tailored to fulfill those needs.

If you are a clothes brand, then your eCommerce website must be an extension of your design sensibilities and brand. It cannot look like a website for the pharma or FinTech industry. You can create this differentiator with a custom website design rather than a template from WordPress.

A custom website allows you to build a site that reflects your brand and its values while providing a great user experience. To pull this off on your own is not easy. This is why many businesses rely on eCommerce website development company to help them.

DIY Custom eCommerce web development vs hiring an agency

Once you have resolved to build a custom website for your business, you may come across this question: Build a website on your own or hire an eCommerce website development company. Which is better? If you find yourself stuck in this dilemma, here is a simple comparison of the two so you can decide the correct option.

ParametersDIY custom eCommerce website developmentE-commerce web development agency
CostDIY-ing an e-commerce website on your own could be quite cost-effective.Hiring a company could be costly in comparison.
QualityWithout the right expertise, a DIY website will never have the same quality as a professionally made one.They have all the resources and skills, so they will never lack quality.
TimeThe process of building a website could be time-consuming.By hiring a company you’ll be able to save some time to focus on the core function of your business.
FlexibilitySince you have designed the website, you won't depend on anyone for maintenance and changes.When you hire a company for eCommerce website development, you will likely need their help for updates, changes, and maintenance.

After considering each of these factors carefully, you can arrive at a decision that best suits your business. Even though eCommerce web development may seem costly at first, it might actually be worth it in the long term. 

Benefits of E-Commerce Website Design Development

What many e-commerce businesses do these days is underestimate the power of custom websites. Some think that as long as the website is functional, what difference would it make? This type of thought process is fatal to your business's growth.

Therefore, to make you understand the importance of custom eCommerce website development, we have compiled a list of all its benefits:

1. Significant improvement in conversion and bounce rate

You know, one of the biggest reasons why your website conversion rate is so low is because of bad experience. However, with custom websites, such is not the case; since these e-commerce websites are designed carefully after much consideration, they usually provide a better customer experience. This would naturally lead to higher conversion and low bounce rate.

2. Better SEO

E-commerce businesses have only one purpose: to attract an audience and convert them into customers. With custom eCommerce web development, you can improve your website SEO with the help of professionals.

3. Your website is unique

As mentioned before, custom eCommerce website development plays a major role in helping your brand stand out. This is because a custom website is unique to your own business; it is designed to reflect your brand and its values.

4. Better security

A custom website is not just about looking good; there are many more features that make the custom website a better choice, like security. Custom websites are generally more secure with features like encryption, firewalls, etc.

5. Scalability and flexibility

If you plan for your brand to grow and develop in the future, then flexibility and scalability are things you need to keep in mind. E-Commerce website design development allows you to make necessary changes while still maintaining your website. Custom websites give you full control of your brand and website, so you can change it however you want if necessary.

6. Creativity

One of the biggest advantages of custom eCommerce website development is that you design whichever way you want. There is no restriction at all. Thus, you can create a website that expresses your brand and sets a positive image in the minds of your customers.

By now, you might already have decided to get your website customized. But before you take the first step, there is one thing you need to consider very carefully - budget. The next section will discuss this in detail; therefore, keep reading.

What is the cost of custom eCommerce website development?

The cost of custom eCommerce website development can vary from business to business. This is because businesses want different things when it comes to their website.

Here are some important factors that influence the cost of custom website development:

  • The type of website
  • Website design
  • The number of website pages
  • If you want an integrated payment system
  • App and website integration
  • User Registration
  • Language version
  • Internal serach engine
  • SEO

All of these factors have significance on the cost of your website. What you want to implement will decide how much you have to pay. While finding the exact cost of custom eCommerce web development may not be possible, we can still give you an estimate.

If you want to build a website from scratch, it will take over 200 hrs to code it, build custom functionalities, etc. Depending on the project's complexity, you may have to pay anywhere from $10,000 to $30,000. In addition, you may also have to pay for domain, hosting, and regular maintenance. Therefore, budget is a significant factor in E-Commerce website design development .

Depending on your budget, you can hire the best eCommerce development company to help you with your website. But if researching a website company seems like a hassle, we have another option for you. 

What makes Gigde the Best E-Commerce development company?

When looking for an E commerce website design and development company, you need to consider certain factors like experience, expertise, portfolio, reputation, etc. Furthermore, you should look for a company that clearly understands and can fulfill your business goals. Additionally, the company should also be able to provide you with custom solutions that meet your requirements.

And guess who fulfills all of these eligibility criteria for custom eCommerce website development? Gigde!

We are a full-service digital marketing and website development agency dedicated to helping businesses of all types from every industry. Moreover, we also specialize in helping clients with e-commerce website design & development. Our team of experienced developers and designers can create a website tailored to your business needs and goals. But that is not all. We also provide other digital marketing services to help optimize your brand's presence online.

Therefore, if you are looking for a reliable and trustworthy e-commerce web development company, then consider giving Gigde a chance. We will provide a team of experts, work transparency, affordable prices, and good results. So check out our website to learn how we can help you build a highly functional, result-driven website.


Overall, e-commerce is one of the most cut-through industries. The Internet is a vast place, and you cannot do much to make yourself stand out. Thus, losing out on even the smallest of opportunities can be detrimental to the growth of your business. So before it is too late, you need to start considering custom eCommerce website development.

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