Written By :Gigde

Fri Nov 10 2023

5 min read

Bring Your Audience Closer With The Best Giveaway Email Ever! Here's Some inspiration!

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Email marketing is a no-brainer when it comes to advertising your offer through the appropriate media. Giveaway emails act as one of the most major tools in today's digital world. But it has been seen that many brands offer inappropriate things that do not represent their brand in any way.

Instead of expensive freebies that attract freebie-seekers, use lesser rewards that are appropriate to your shop if you want to utilize giveaways as a long-term sustainable option. After that, you'll be able to routinely interact with your email list and offer your subscribers a reason to keep shopping with you.

In this article, we have listed some of the best real-life examples of giveaway emails that you can consider for your brand giveaway email template. So let us get started with the interesting information.

4 best real-life giveaway email examples

Here are the examples:

Order & win email by Prose

Marketers don't just use freebies to gather email addresses; they also utilize them for other purposes. In addition to helping subscribers become consumers, promotions like Prose's may also help turn them into subscribers.

To win prizes from Lunya, Haus, and more! an email was sent with the subject line "Win presents from us!" The brand encourages you to go shopping for Mother's Day presents. Instead of sending flowers and chocolates, the firm suggests you buy a personalized, unique present for your mother this year.

When it comes to the giveaway itself, Prose frames it in relation to Mother's Day. The prize is simple: a mother's day gift basket. Prose, on the other hand, raises the perceived worth of the gift even further by teaming up with other companies.

Your ego is softly stroked in the email subject line, "Win everything for you!". Although you're not buying for mom on Mother's Day, there's no harm in treating yourself to something nice.

The instructions provided by Prose are also quite clear. To be eligible for the giveaway, you must place an order by the cutoff date.

It's not like prose just lets things happen by coincidence. Instead, a few days later, the company follows up to make sure you didn't miss out on the deal. With a giveaway subject line as, "Last Day: Enter to win our gift basket!", the emotion of urgency in the minds of viewers is regulated. This is a friendly reminder from Prose to enter its giveaway while you still have the chance.

Because it's too late to buy actual Mother's Day presents, the corporation proposes a digital alternative in the remaining email message.

As a "thoughtful last-minute present," Prose offers a digital consultation for mum to take on Mother's Day as an option to purchase. Last-minute gift buyers are ideal for this promotion since it allows Prose's prize to be easily entered. It's completely free for customers to enter and win.

Using popups and email reminders, Prose may utilize this offer to keep customers from abandoning their carts and upselling. This is one of the best giveaway email examples that you can take the idea from for your brand.

It is not necessary to purchase giveaway email by L'Occitane

Unlike Prose's email, L'Occitane's gift goes above and beyond to persuade on-the-fence prospects to buy. This organization sends out emails with appealing subject lines like "Special Announcement: Win Your Order Is BACK."

First impressions are important, and this deal looks a lot like the gift from Prose. You can, however, choose to win a prior order from L'Occitane instead of a solo gift. When considering whether or not to enter the L'Occitane contest, keep in mind that there's a good possibility you may walk away with your whole purchase price returned.

L'Occitane also does not want to lose out on customers who are not ready to buy today. You may still enter the giveaway and make your decision later if you're not sure what to buy.

To enter, simply complete a brief form on the L'Occitane website, and if you win, you'll be reimbursed for a future order. Now that you've been engaged, you're undoubtedly thinking about your next L'Occitane purchase, and you're probably enthusiastic about winning.

For its part, L'Occitane gets to enhance its leads, gather additional information about its subscribers (such as city and zip code), and send you order-placing reminder emails.

The bottom conclusion is that L'Occitane's giveaway email template is a great example of how to make the most of a limited-time offer. The deadline for shopping creates a sense of urgency, but it doesn't ignore top-funnel prospects who aren't quite ready to purchase.

Birthday giveaway email by Vinomofo

Customers' birthdays, anniversaries, and other milestones are all used by many e-commerce companies as an excuse to provide little discounts. When it comes to birthday promotions, Vinomofo goes all out and offers freebies every day for a week.

You must place an order in order to enter Vinomofo's giveaway, which is similar to the previous two. However, there are a few things that the business does differently.

To begin with, Vinomofo offers several chances to win. You have a good chance of winning if you place an order each day, as one winner is picked each day.

Second, Vinomofo is giving away a $1,000 gift card as a reward. There's nothing fancy or difficult about this. As a result, prizewinners are more likely to make a second purchase from Vinomofo's store and use up all of their credit. It's a thoughtful present to encourage repeat business from existing clients.

Finally, Vinomofo makes a point of reminding you of the giveaway's ongoing status in the emails that follow, but with a twist:

"Could you be the next, Rikke?" they ask after revealing the previous day's winner. It's a copywriting strategy that persuades the reader to join the discussion by asking, "Why not?"

Creating a popup that targets returning subscribers and addresses them by their first name is a great way to emulate Vinomofo's success. This giveaway email is one of the best giveaway email examples on this list. You can take lots of ideas that will benefit your brand and help you grow.

 

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Loyalty quiz giveaway email by Charlotte Tilbury

The three giveaways you've seen so far have all required little to no work on your part to participate. You should, however, only do this if you can afford to ask your audience to participate in your offer by taking some kind of action.

The pre-title "Loyalty Member" sets the tone for the offer right away in Charlotte Tilbury's giveaway email. This isn't your typical freebie; it's only for customers who have shown their commitment, and it has a catch. To be eligible to win brand-exclusive prizes, you'll need to put your brand knowledge to the test.

You're sent to a landing page by Charlotte Tilbury when you click on the email's call to action, where you're asked one qualifying question: What city did Charlotte Tilbury call home when she was growing up?

You can search for the answer using Google search. However, if you're familiar with cosmetics and her line, you'd be able to figure it out on your own. This short customer loyalty survey will reward you with shop credit and an online consultation with a beauty professional in return for taking it.

This gift email is interesting since it closely matches the brand's voice and resembles the founder. She calls you a sweetheart and wishes you success; she also expects a lot from you. In the absence of a personal brand, this method may be applied to your firm with a few modifications.

Try asking a basic question regarding your logo or product lines or anything else connected to your specialty that can be easily found on Google to see whether your giveaway participants are qualified.

The sense of success participants get from completing the challenge makes them more committed to your brand. Plus, they'll keep your name in mind for future purchases. This is one of the best giveaway email ideas that you can use in the future for your brand.

Final words

So these were the top 4 giveaway email templates that you can go through for a bundle of ideas. You can also refer to the sweepstakes winner email template and Audi giveaway email, which will offer great ideas for your brand giveaway email. So start your research and design the best giveaway email for your brand.

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