Affiliate Marketing
A performance model where partners earn a commission only on the sales or actions they drive, tracked via unique links or codes.
Affiliate marketing is a performance-based acquisition model in which a business pays partners — affiliates — a commission only when their referral drives a sale or defined action, tracked through unique links, codes, or UTM tags. Because payment is tied to results, the model shifts risk away from the brand, naturally rewards partners who genuinely sell, and self-optimizes toward the best performers. Affiliates include publishers, review and comparison sites, coupon and loyalty sites, email partners, and influencers who add affiliate links to their content.
It overlaps with influencer and content marketing: a creator paid partly on commission has direct incentive to drive sales, and content that ranks in search can carry affiliate links for years. The discipline is clean attribution — unique codes and tracked links so each partner's revenue is measurable and budget flows to winners. Gigde focuses on done-for-you influencer, SEO, content, and paid programs with rigorous attribution; its affiliate marketplace product, Afflio, is part of the suite and is launching soon. See /services/influencer-marketing or email contact@gigde.com.