Make Your Email Marketing Successful With Video Emails

Hundreds of millions of emails are sent annually between all of us. Even if they were produced and piled to their full potential, they could reach as far as Mars. On the other hand, brands add to the inbox avalanche by bombarding their customers with adverts and pitches that are often of poor quality. Brands are reaching out to consumers in more ways than ever before, and if you don't have a distinctive viewpoint, your chances of connecting with your target market are as slim as landing on Mars. As a result, a growing number of marketers are turning to video emails. Your email marketing will soar with the help of video emails.

Including one in your emails are a surefire method to boost your email open, click-through, and conversion rates to new heights. In addition, make sure your audience is paying attention to what you're saying.

Want to know how to include videos in your email campaigns? Adding video to your emails is a lot less difficult to do than you would expect. To guarantee that your words go through, there are a few basic steps you can take. If you put a feature video at the top, or even if you use it as a backdrop banner, it will influence your message. In this article, you'll find out why video email marketing is so effective and how to implement it.

Power of Video Emails

Adding video to your email messages to make them stand out in inboxes is exactly what video email marketing is all about. As a marketing medium, email has been around for a long time and is typically a brand's most important. An email has weathered several forecasts that it will be phased out shortly. Why? Because it's an owned channel that has tremendous influence. Video just enhances the potency of email.

Your email marketing conversions can be boosted by using video emails. Intriguing videos enhance the most frequent marketing channel on the planet, making it more appealing and successful to consumers. A rich media format that makes your emails difficult to ignore. Video marketing for small businesses has proven to be a powerful tool for reaching wider audiences and driving significant growth. A key aspect of your entire video marketing approach should be the usage of email. If you want outstanding results, you need to know the fundamentals.

Advantages of video emails

The easiest way to connect with your audience is through video. It simplifies complicated issues, entices the audience, and creates a bond that supports long-term customer loyalty. In B2B, where customers want to see intriguing things but frequently don't, video emails are a great approach to get their attention.

1. Adding videos to email

To distribute videos these days, the simplest method to do so is by emailing a thumbnail picture that links back to the video on your website. Many factors contribute to this.

2. Different processes for different email providers

Gmail, Outlook, and Apple Mail all have their unique quirks when it comes to email. Effective email marketing strategies can maximize engagement and conversions. All email clients do not support video embedding, and it varies depending on the device. Including a link to a video in your email assures that everyone who receives it will be able to see it. Links save time for those who don't care that users using Gmail on an old Samsung gadget will not be able to watch the video.

3. Linking gives you the ability to gather valuable data

It's far easier to collect data from people who view a video on your site than it is just to embed it. You'll be able to see how much of the video they watched, what portions they skipped or rewatched, and if they shared it. This information may be used to tailor future emails, determine the quality of the lead, or notify a sales representative.

How to send video emails?

Pumped after learning the powerful advantages of video emails? Well, to start with video email marketing, there are two ways you can move ahead.

1. Using video platforms

All of the most popular email marketing solutions, including HubSpot, Marketo, Act-On, Eloqua, and more, maybe integrated to send videos in email. When you build an email campaign, you'll have the opportunity to include a video that you've uploaded. You can use the platforms to send video emails free of cost.

2. Sending video emails by yourself

A video platform isn't required, although it does need some effort. A screenshot of your video can be used as a thumbnail for your page. People will want to click on the "Play" button on the screenshot since they know it's a video.

Upload your video to a video-hosting service and preserve the URL that is publicly accessible. Your email program should allow you to send an email. Your video's URL may now be accessed by clicking on the thumbnail in the video player. Just in case the thumbnail doesn't load, make sure the file name of the thumbnail indicates what's in the video.

When to send video emails?

There are various methods to use video in your email marketing strategy, including Your team's email signatures, triggered emails, nurturing emails, newsletters, and so on. Videos may be used for various purposes, including news roundups, event advertising, event follow-up, product explanations, release announcements, and tutorials. Sending video emails if you want to boost open rates and sales.

Videos that are more tailored to your audience are better. Emails with tailored videos received 16x more click-to-opens and 4.5x more click-throughs in research. An automated video marketing platform allows you to incorporate each recipient's company name or logo directly into the video, making it personalized for each individual viewer.

Tips for sending video emails

They say, when you do something, you should do it right to get the most out of it. So, with that in mind, here are some tips that we think will be valuable to make your video email marketing successful.

1. Your email should end with a video

If for no other reason than an email without text will appear to be spam, write a few lines to introduce your video. If the video doesn't appear on their device, the copy should still deliver your message.

2. While allowing the autoplay option, turn off the sound

Email marketing is a notable exception to the rule of autoplay annoyance. Viewers will anticipate the video to begin playing immediately after clicking your thumbnail in an email. Once it loads on your site, people will get annoyed if they have to click again to get it to load. But by all means, turn off the sound. An office filled with noise isn't a place you want to spend your time. This is one of the best tips that you should keep in mind while sending video emails.

3. Add captions to the video

People who don't have headphones in and don't want to disturb their coworkers are more likely to watch videos without sound these days. Your video should have subtitles so visitors who want to watch it in silence may understand what you're saying.

4. Have animated thumbnails for the video

A video platform makes it simple to include animated thumbnails, which get more hits than still ones. Many email clients, including Outlook 2007, 2010, 2014, and Windows 7 phones, support them.

As many as 57% of email marketers that delivered videos in 2018 admitted to using GIF thumbnails. Besides GIFs, you may also hear about cinematography, which are GIFs that only show a portion of the image at a time. As far as email marketing is concerned, they are all the same. A picture thumbnail, a GIF thumbnail, a cinemagraph thumbnail, and an anchor link to a video are all examples of thumbnails.

5. Reduce the size of the thumbnails

Unknown senders can activate spam filters by sending large files. It is observed that well-optimized emails often don't have more than 2.7MB of photos, which is a good starting point. Use a free program like TinyPNG to compress your thumbnail if it's too huge. If you're using a video platform, this will be done for you.

Final words

So this was all about video emails that you need to know about. So follow the tips mentioned above and employ videos in your email and grow your reach.

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