Written By :Gigde

Mon Nov 27 2023

5 min read

SEO Sitemap Best Practices in 2023 | What you Need to Know

Home >> Blogs >> SEO Sitemap Best Practices in 2023 | What you Need to Know

SEO sitemaps are known as the category of XML file that provides help to search engine crawlers to discover and index the content of the website and its page as well. They also help in providing a list of URLs that are to be indexed. It is also used in specifying the importance of individual pages, helping the search crawlers to discover and crawl the website more accurately. Moreover, the SEO sitemap best practices help to influence the process positively.

Having an XML sitemap supports search engine crawlers to crawl efficiently and quickly to the website. This helps in allowing them to understand the structure of the site and index the pages accordingly allowing updates as well. This helps the website in improving its visibility and achieving a high ranking in search engine results pages. It also allows the crawlers to determine how to prioritize the pages for indexing and ranking.

Hence, in today’s blog, we will be talking about every necessary aspect you need to know before joining hands with sitemaps for your website. In this blog we will be talking about categories of sitemaps, merits you can achieve, best practices, and along with basics. All these points will help you in understanding what and how of sitemaps. Without further ado let's move to the further points of the blog.

What are the Types of Sitemaps?

There are certainly various categories of sitemaps that are needed to be focused on. Understanding these categories will help you understand what type you need to work with. But listed 2 are the main category division, are:

1. HTML Sitemaps

HTML sitemaps are known as the most common type of sitemaps of all. These sites are designed and programmed to help visitors in order to find specific pages or content they are searching for on a website. HTML sitemaps are built and created with the thought of an easy-to-read and unordered list format. These sites are usually found in the footer of a website.

2. XML Sitemaps

While talking about SEO sitemap best practices, XML sitemaps are the second category you need to consider. These sites are designed to inform search engines regarding all the content on the website. A website XML sitemap consists of every important piece of information that concerns a website and its content. This also includes page URLs, update frequency, and the priority of each page about other pages on the website.

What is the Benefit of Sitemaps?

Sitemaps are known as an essential part of a website. Hence not only it shows the importance of the sitemaps but also helps with many benefits. Here, listed below are some of the main benefits of having a sitemap:

1. Improving user experience

A sitemap is considered a great way to support the visitors in their easy navigation on the website. By providing a complete, organized overview of the website’s structure, a sitemap can help the visitors in sorting out what they need without much hassle.

2. Increasing crawlability

SEO sitemap best practices help search engines in crawling the website and indexing it. Sitemaps also provide a comprehensive overview of the website. This helps the crawlers to discover the website and index all the pages.

3. Increasing visibility

Having a sitemap also helps in increasing the visibility rates of the website and content, to improve your website's search visibility, make sure to add a sitemap in Google Webmaster Tools. Due to the indexing of the pages on search engines, whenever a person searches for it, they end up getting on the optimized website.

4. Enhancing internal linking

Sitemaps are very effective in enhancing internal linking. Including links to the content and pages of the sitemap, helps in enhancing user experience, an internal link audit is essential for ensuring optimal website structure and navigation. It also helps in getting backlinks for the website and ranking higher than other websites.

5. Improving structural clarity

SEO sitemap best practices help in understanding structural clarity as well. It helps in examining the sitemap of the website and helps in finding issues within the website. It furthermore clears the issues and helps visitors in what they’re looking for.

What are the Sitemap Best Practices?

Here are some of the best practices that are helpful in e-commerce sitemap best practices. They are the best in this field, hence paying special attention will work in favor:

1. Use of a proper structure

First, it’s important that the sitemap is detailed and organized in the easiest way for search engine spiders to crawl through it. The main page of the website should link to other pages within the sitemap. The website should be divided into sections as well for easy navigation.

2. Keep it simple

One of the SEO sitemap best practices includes a clear and concise sitemap, it's crucial to properly search engine optimize your sitemap. It should only contain a few & necessary mentions, sections, and levels of navigation. This also helps in ensuring the customers do not get lost in options and rather find what they need in a click.

3. Make categories clear

Make sure to mention the categories in the sitemap crystal clear with proper name tags. They should be labeled clearly in order to help in identifying them easily customers. If the customer is browsing something, they should be able to find them easily.

4. Use the search box

SEO sitemap best practices also include the search box that is provided at the top of the page. This permits the customers to quickly search for the targeted product or service they are in need of. This saves their time in extra browsing through multiple sections and sub-categories.

5. Use breadcrumbs

Breadcrumbs are known for their navigation system that often presents their situation in the website’s hierarchy. It also allows the customers to go back to where they were previously or to the main page of the website with just a single click.

How to Create Sitemap for Website Online?

Creating a sitemap is extremely necessary in order to achieve website optimization. A sitemap is known for the file that consists of all the related posts and pages of a website. Here is this section on the creation of a sitemap for a website.

1. Generation of a list on the website

The first step in SEO sitemap best practices is to generate a list of all of your website's pages and posts, you can use a plugin like Yoast SEO, and for better understanding, you can get ideas from yoast seo tutorial or an online tool like XML-Sitemaps.com.

2. Creation of an XML file

After generating the list of the pages and posts, it's time to create an XML file with this list. XML editors are the best option for this step. Examples of XML editor, Oxygen XML Editor, and XML Sitemap Generator.

3. Upload the XML file to the server

In the SEO sitemap, after an XML file creation, uploading the file to the server is the next step. Content management systems such as WordPress sitemap for Google are one of the best options for the root directory of the website.

4. Submission of the sitemap to search engines

The last step concerns the submission of the sitemap to search engines. The search engines may include names like Google and Bing. The brand can also submit the sitemap by using the search engine's webmaster tools.

What are the Points to Avoid in Google Sitemap Best Practices?

There are several points that are needed to be excluded while working with sitemaps, these are:

1. Duplicate Sitemaps

A sitemap should be unique and should not include duplicate content. Plagiarism is allowed in SEO sitemap best practices for healthy rankings and visibility rates. But Google ranks plagiarism as a significant factor in determining the credibility and quality of online content.

2. Deep Nesting

Deep nesting of the sitemap needs to be avoided as it is difficult for search engine crawlers to index all the pages of the website. As it makes it hard to navigate for search engine crawlers.

3. Broken Links

Broken links are a no-no in a sitemap because they can result in a negative impact on the rankings. Make sure to check these links regularly and update them if needed.

4. Malicious URLs

SEO sitemap best practices state no use of malicious URLs. These URLs are efficient enough to ruin the online presence of the website. Hence ensure to include legitimate URLs.

5. Redirects

Redirects can not be good for the website. These redirects affect the process of indexing by slowing it down. Therefore make sure to avoid redirects instead use only direct URLs.


SEO sitemaps are one of the most essential parts of the optimization of a website. It helps in achieving higher rankings in the search engine's result pages as it deals with the structured and organized mapping of the site. These sitemaps are helpful in gaining a positive online presence, visibility, and high-quality user experience. Hence make sure to note down these points and achieve your dream with SEO sitemap best practices.

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