Written By :Gigde

Sat Nov 04 2023

5 min read

Online Advertising Statistics | Latest Trends and Analysis

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Online advertising statistics is known for the tracking and recording of the data that is produced by running advertising campaigns over digital platforms including social media and search engines as well. In this blog, we will discuss important viewpoints like the basics of digital advertising stats, metrics to measure online marketing, advertising facts and figures, techniques to measure digital marketing stats, and tracking and maintenance of internet marketing stats.

Therefore, let’s dive in and collect these facts for better opportunities.

Just like the population of the world, the digital world is populated by an endless range of advertisements. From banner ads to sponsored videos and social media campaigns. As online advertising continues to change and evolve, it becomes important to keep track of the latest statistics surrounding digital marketing. Online marketing is a type of marketing in which brands put up their advertising campaigns on digital platforms. This includes ads on search engines to campaigns on social media. To track and record the success data of these campaigns, online advertising statistics were discovered and used by the digital world of marketing.

With this in mind, we will provide an overview of the most important and relevant information about the new tricks, trends, and strategies of digital advertising. These points are:

  1. Basics of digital advertising stats
  2. Metrics to measure online marketing
  3. Advertising facts and figures
  4. Techniques to measure digital marketing stats
  5. Track and maintenance of Internet marketing stats

Make sure to pay undivided attention to these points, if you want to secure each opportunity with online advertising stats. Therefore, without any further delay, let's move right into the blog.

What is Online Advertising Statistics?

Online advertising stats is a well-known way of tracking and recording the effectiveness of the online marketing campaigns launched by a brand on social platforms. It permits the marketers to examine and refine their every step and marketing approach in order to maximize the return on their advertising dollars. These statistics involve various aspects like click-through rates, average ad cost, impressions, and conversion rate.

By keeping track of these metrics, a brand can also measure the success rate of their campaigns and furthermore can determine which techniques, platforms and trends are working the best. Afterward, the brand can keep its focus on the selected platforms, techniques, and trends. The brand can also adjust its approach as needed according to the need of the time or platform.

What are the Metrics to Measure Online Marketing Statistics?

Metrics of online marketing stats are the tools that help in recording accurate numbers for the success rate of the campaign. Listed are the top metrics that can be followed while recording a track over the advertising tracks.

1. Cost per click (CPC)

This is the most basic metric of digital marketing stats. It helps in measuring how much money a brand needs to pay for every click on the advertisement. It is calculated by dividing the total cost of the campaign by the total number of clicks generated by the advertisement.

2. Click-through rate (CTR)

This type of online advertising statistics deals with the percentage of users who click on the advertisement after the encounter. This stat is calculated by dividing the total number of clicks by the total number of impressions that are generated by the views on the advertisement.

3. Conversion rate

Conversion rates are the data that are collected when a user joins a brand and becomes regular. Website conversion rate resulted in a significant boost in sales. This number shows what percentage of visitors on the website performed the set goal of the company. The goal can be anything like making a purchase, signing a newsletter, or more.

4. Cost per action (CPA)

These online advertising statistics are measured by the average cost charged per action that was taken on the ad. It is calculated by dividing the total cost of the advertisement by the total number of actions taken such as sales.

5. Bounce rate

Bounce rates are calculated through the percentage of visitors who visit the page or website but are soon left only after viewing one page. It can be calculated by dividing the total counts of every page that is visited by the total number of visits made to the website.

What are the Online Advertising Facts and Figures?

In this portion of the, we will be looking out for the facts and figures of digital marketing stats. But along with these figures, we will be looking at the types of online marketing as well. The data is divided according to these categories of digital marketing.

Why are categories necessary? Well, generally these categories help in dividing the data precisely and make it easy to focus on which side needs more focus. Listed below are the categories of online marketing along with figures and data.

1. Social media advertising

Social media advertising includes the creation and sharing of content over various social media platforms like Facebook, Twitter, and more. It also involves sponsored activism, boosted posts, promoted tweets or pins, such beneficial activities that help in collecting data and statistics in advertising examples form.

Figures for social media marketing are:

  1. The expenditure on social media advertising exceeded $36 billion by 2020.
  2. Facebook is the owner of the top five social media platforms, including Instagram, YouTube, and Messenger. Social media for business can help in boosting your business. Giving the best opportunities to the brands for campaigns.

2. Content marketing

Content marketing deals with the creation of content like blog posts, articles, infographics, and other forms of posts that are relevant to the brand. A well-crafted content marketing strategy can boost your brand visibility and engage target audiences. After creation, it also deals with sharing content over platforms to increase exposure and convert potential users into actual buyers.

Figures for content marketing are:

  1. 61% of consumers agree that they feel good when a company delivers custom content. It makes them more likely to buy from that company.
  2. 81% of brands use content marketing as part of their overall strategy.
  3. Content marketing statistics(for internal linking) offer an average of 32.9% content marketing ROI.

3. Email marketing

Email marketing includes the usage of emails in order to create relationships with prospects and customers. The campaigns via email are utilized to generate leads, encourage brand loyalty, and promote the brand’s products and services. It is a reliable source to get data on online advertising statistics through google forms and more.

Figures for email marketing are:

  1. Emails are considered 40 times more impactful at acquiring customers than social media.
  2. Email subscribers share the content of a brand, 3 times more than visitors from other sources.
  3. The average return on investment for email marketing is $44 for every $1 spent.

4. Search engine marketing (SEM)

SEM is a type of online advertising that deals with the pay-per-click (PPC) ads formula. There are many powerful SEM tools that can be beneficial for your website. In this search engine optimization (SEO) helps in generating more visibility for the websites and brands in search engine results.

Figures for search engine marketing are:

  1. 50% of all website traffic is generated by search engines.
  2. It is noticed that 71% of B2B researchers start their research with some generic search of the data or topic

5. Display advertising

Display advertising is the category of online advertising that deals with the advertisements that are displayed on various websites and platforms. This advertising type is used to boost the brand’s awareness, helps in generating leads, and drives conversions and sales. It is beneficial in boosting online advertising statistics for a brand as well.

Figures for display advertising are:

  1. The average cost per click of a display ad is around $0.35.
  2. Rich media ads have a click-through rate of up to 1%.
  3. Display ads are crucial for building awareness for a brand or offer.

How to Track and Maintain the Internet Advertising Statistics Records?

The following are the best ways that help in boosting these advertising statistics. By tracking and maintaining the stat records, a brand can boost the effectiveness of the campaigns they launch to grab buyer’s attention.

1. Make sure to utilize A/B testing

A/B testing is one of the most powerful tools for improving internet advertising statistics. It allows you to test different versions of an advertisement and optimize the performance of your ads. It helps in determining which one performs better than the others.

2. Keep track of metrics and analyze the results

In order to ensure a healthy online advertising growth rate, make sure to keep an eye on the tracks of the brand’s performance. By monitoring the right metrics and tracking systems, the brand can understand which part is successful and which one needs change. The data is also helpful in analyzing the results and creating future campaigns with more success.

3. Utilizing the technique of retargeting advertisements

Retargeting advertising is considered a great way to maximize the results and enhance the efficiency of the campaign intended by the brand. It also helps in targeting clients that are regular visitors but have not yet converted. Retargeted ads are more likely to engage with these customers and increase your chances of getting more conversions.

4. Leveraging automation

Automation tools like marketing automation software or Retargeting Ads are known to help the brand to automate the campaigns. It also helps in reducing manual labor while strengthening online advertising statistics. It permits the brand to campaign and also offers better insights and supervision over the whole procedure.


Online advertising statistics are beneficial when a brand is in need to track its success rate or failures as well. It directly helps in stabilizing the stats and supports uplifting them by changing the techniques to promote the brand and advertisement. The tricks to uplift the data help in coping with the failures and ensuring long-run success as well. Make sure to follow these techniques and metrics to get the best out of the advertising journey of your brand.

If just in case you are wondering how you can find help for such a trivial matter? Then Gigde Global is here to help you out with the issues related to online statistics. The team here are professionals and know how to handle the statistical game. They prepare the data by deep study and tracking all the aspects of the techniques. Therefore, make sure to book an appointment before you lose hope in online ad revenue statistics.

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