Written By :Gigde

Fri Nov 03 2023

5 min read

How to Use Live Video Streaming Online to Boost Your Brand?

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Businesses that have a well-established web presence are better able to establish meaningful connections with their clients. For today's modern customers, simply talking to your target group isn't enough. 

Live video streaming online is also used by businesses to communicate their expertise with their target audience. Keeping up with the competition, brands routinely post educational and interesting videos that are shared on social media via a variety of online channels.

It's critical for successful firms to maintain regular contact with their target audience, and they're always looking for new ways to do so.

Live video streaming is one of the fastest-growing and most popular ways for medium-sized businesses to stay in touch with their customers.

Live streaming allows businesses to broadcast live videos and receive a real-time reaction from their followers, allowing for an immediate connection with customers.

Why Try Live Video Streaming Online?

Many people prefer real-time interaction with brands through live-streaming technology, which no longer restricts human connection. Entrepreneurs and large corporations can benefit greatly from live streaming, which provides a wide range of revenue prospects. Let's take a look at some of the benefits of live video streaming online and why it's becoming the standard for enterprises.

Visuals Have a Powerful Effect on People

When compared to the advantages of live video streaming, email, and audio conference calls fall short. The images have a significant impact on establishing an immediate rapport with the viewer. Only 10% of what they hear is retained by viewers due to their shorter attention spans. Videos, on the other hand, make it easier for the audience to understand what you're trying to say. When presented with meaningful graphics, knowledge is more likely to be retained.

Reach Out to New People

Many people around the world have begun to embrace live video streaming online and devote their time to watching live broadcasts on a regular basis. If you want to reach new audiences, live video streaming is a terrific option. In light of these trends, businesses have started using live video streaming applications to promote their products and services to a wider audience.

In order to generate more cash, you need to establish a large audience of people who watch your live broadcasts regularly. With the use of live video streaming sessions, your visitors will be able to better understand your brand. For this form of interaction, there is no medium other than live streaming that can be used. One of the advantages of live streaming is that it provides the viewers with intriguing content, stories, and a behind-the-scenes look.

Establish a Connection with the Audience

Live video streaming online can help you establish a personal connection with your audience. Authentic and honest communication with your audience makes the audience feel like they're participating in more genuine interaction. Unlike pre-made videos that are contrived, this is more authentic. With live video streaming, companies may boost their reputations as trustworthy and dependable by advertising their products and services to a global audience and increasing sales. You should expect to see an increase in client retention and brand loyalty if you use live streaming.

Capture Information that is Actually Interesting

Live video streaming might be fascinating for viewers because they don't know what's going to happen. It's possible for brands to provide a unique experience for their audience with events like product displays and Q&A sessions, as well as live-streaming interviews.

People enjoy viewing a live video because it gives them a sense of urgency, unpredictability, and excitement. The majority of people would rather watch a live video than read a blog post, according to research from the Pew Research Centre. If you don't like watching pre-made videos, you can use live broadcasting to get your message across to your audience.

More Opportunities for Audience Engagement

When the audience can quickly engage with the live streamer, live business streaming video works really well. Brands can invite viewers to submit queries and use the live broadcast to immediately react. The rapid exchange of feedback strengthens the relationship between the audience and the brand.

If you communicate with your audience truly, you can quickly foster trust. This relationship enables marketers to make a significant effect and sets the way for more honest involvement. Additionally, starting a free live video streaming online site enables you to assist other organizations in utilizing live video streaming for business purposes.

Facilitate the Openness Necessary for a Contented Workforce

Only 23% of employees feel they have complete visibility into how their organization truly performs, despite the fact that over 31% of employees seek more transparency from management. For greater openness, businesses must devise new strategies for bridging the information gap.

In terms of authenticity and trust, no other media can beat live streaming. In the absence of an in-person meeting, live video streaming online can help instill a positive view of the company among employees, which is essential for a content workforce.

Immediate Delivery of High-Quality Content

New posts, product releases, interviews, and other significant events are quickly reached by successful brands that use modern technology. They use social media, and implement effective social media optimization strategies, tweets, blogs, podcasts, videos, and more to keep their audience updated on the latest news in their industry.

Brands can also use live broadcasts to put their events in front of their viewers as soon as possible. In the case of a new event or product, you can immediately broadcast a live video to inform your audience. Live video streaming can be used by businesses to advertise and sell their goods and services to their target audiences.


Brands can now reach their customers by using live video streaming. Live video streaming online from smartphones has become a lot easier thanks to social media and live video streaming applications. In fact, 59 percent of senior executives prefer watching videos from a brand to reading text-based information from a company.

Brands can make it easier for their senior staff and team leaders to communicate and exchange information in a way that is convenient for both sides with live streaming.

As you can see, live-streaming companies have a wealth of business prospects. For the most part, businesses already have the means and personnel in place to benefit from live streaming. So start your live video streaming session now and grow your brand.

Frequently Asked Questions(FAQs)

Q1- What are the Top 5 live video streaming sites?

Ans- The top 5 popular live-streaming sites are:

  1. YouTube
  2. Facebook
  3. LinkedIn
  4. Twitter
  5. Twitch

Q2- What application allows you to watch live videos for free?

Ans- Broadcast Me is a free live-streaming app available for Android and iOS. This platform used to be paid for iOS users but recently it has been made free for all types of users.

Q3- What is a Free unlimited live-streaming package?

Ans- Free unlimited streaming package is a special package for streamers. This package offers an unlimited amount of HD streaming for the most popular video streaming platforms - Netflix, Youtube, Amazon Prime Video, Zee5, and PeoTV GO for a monthly rental.

Q4- How long can I live stream?

Ans- The length of your live stream will be determined by the platform you use. Uscreen is a website where you can live stream for more than 50 hours per month.

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