Secret For Successful Conversion Revealed: Engaging Landing Page Videos
Let's imagine the ideal situation: Visitors to your landing page are immediately compelled to take action after being captivated y your brand, products, or services. Isn't this the kind of world you'd like to live in? Most business people would agree with that, as well. It's hard to know how your landing page will perform, but one thing you can do is add landing page videos to boost conversion rates. In this article, we will check for videos about creating landing page for the website.
Landing Page Videos Statistics
There is a 2.35 percent average landing page conversion rate across different sectors. If you're lucky, your landing page may have a conversion rate of 11.45 percent or even more.
Adding a video to your page is a great method to get people's attention, get your message through, and persuade them to take action. It's a win-win situation for marketers if they can boost conversion rates.
Eighty-one percent of companies now promote through video. This means that it's quite possible that your company already has excellent marketing videos that you post on your website, social media, or somewhere else on the internet. A landing page is a great location to show off your movies while also nurturing your client base at the same time. If you haven't made any films yet, it is recommended to do some research to see what kind of videos your target audience enjoys. Seeing the landing page videos stats 2021, it’s clear that landing page videos are a great success, and you should definitely try out this method to grow your business.
What is a Landing Page?
Before we begin, let's clear up any misunderstandings about landing pages that could arise.
To put it another way, a landing page is a single web page built especially for an advertisement or promotion. As a result of clicking on an advertisement from Google or another search engine, social media, or an email, your consumers "land" on this page.
Marketers, on the other hand, construct landing pages with a specific goal in mind, as opposed to the usual websites. In the marketing industry, this is called a "call-to-action." A landing page is action-oriented and designed to compel visitors to take some sort of action.
When it comes to landing pages, there is just one function they should be used for: converting visitors into customers.
Why are PPC Landing Page Videos a Success?
What are the benefits of using landing page videos? To begin with, internet users are scrooge-like creatures. Despite the fact that 53% of shoppers do their homework before making a purchase, they want to get to the decision-making point as fast and effectively as possible.
Your message will be communicated more simply and directly using video as a marketing strategy. To make your argument, viewers don't have to read reams of text; all they have to do is hit the play button on your video. In fact, 59% of people prefer to watch a video instead of reading. People's attention spans are a factor in this as well. As a result, people prefer and desire a medium that captures their attention in under ten seconds.
Use video on your landing pages since it will help you connect with your visitors on a deeper emotional level. It may also make it easier to grasp and more digestible for information about a product or service.
All of this sounds fantastic, and the following figures support the use of video on landing pages:
- 96% of customers have seen an explainer video to find out more about a product or service they are interested in learning more about.
- In 2020, 86% of customers said they wanted to see more video content from brands.
- 84% of consumers have made a purchase after seeing a video about it.
And for this reason, you must include a video on your landing page.
Everything you've just read seems fantastic. However, now is the time to get to the meat of the matter. Which sorts of videos perform best when used as a call to action?
Answering this issue is difficult because so much relies on your company's brand and objectives. After all, a beauty company's landing page and a food delivery service's landing page will appear very different. Whatever the situation may be, know that videos have been shown to improve conversions by an astounding 80%.
Tips for Creating Landing Page Videos
When it comes to adding videos to the sites, you have a lot of options, as you'll see. First, see if you can find out what motivates your consumers to complete the form or sign up for the email.
1. Ensure your Thumbnail is Captivating
To encourage people to watch your video, use a thumbnail image. An engaging thumbnail with a human in it tends to have a greater engagement rate than one with a generic image or a logo. This is one of the best tips to create landing page videos.
2. Properly Align the Video
When adding media to a web page, be sure to keep your style and formatting consistent throughout. Video content must be consistent with the entire message and should be effective in attracting clients. Aside from that, design components and content must be compatible with it.
3. Keep it Short
No matter how hard they try, marketers will never be able to determine the optimal video length for a landing page. However, they are aware of the fact that the clip should not be excessive in length. For the sake of argument, let's suppose that a 30-second offer, a 60-second explanation, and a 90-second client testimonial are all suitable lengths. This is one of the important tips that you should keep in mind while creating landing page videos.
4. Do not Give the Auto-play Option
This isn't just a piece of advice for your landing pages. The video that plays automatically and interrupts the user experience isn't popular with customers. You'll only get the opposite reaction if you make them view your video under duress. Allow them to interact with the video at their own pace.
5. Add CTA
When utilizing video on landing pages, be sure to have a clear objective in mind. Clients are frequently asked to give personal information or sign up for a newsletter by marketers. Telling them that in the video would be a waste of time. Clearly state what action you want viewers to do when the video concludes by including a call-to-action button on your page. This is one of the top tips that you can follow for your landing page videos. You can even refer to various stock landing page videos.
As we stated earlier, videos are critical for landing pages. It is possible for companies to improve conversion rates and increase traffic to their websites by using this enticing medium. You can see tremendous results in no time if you join the video bandwagon. Also, if you do not want to invest time making videos, you can get professional landing page videos for sale online. So start designing your landing page videos and upscale your landing page conversion rate.
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