Search engine optimization is an integral part of your website development. It ensures the visibility of your website. SEO is a method of enhancing the quality and quantity of a website from search engines. If your website has better visibility, it can grab the attention of the audience. It can gather and increase the number of potential buyers on your website. If you want to improve SEO ranking, you must understand how a search engine works –

  • Search engines like Bing, Yahoo and Google use bots to crawl the pages on the web
  • It goes from site to site, collects information about the pages and sets them in an index.
  • Algorithms analyse the pages in the index and determine the page order. 

SEO strategy is widely popular in the digital marketing field. It is the most important source of driving digital traffic for brands. To improve SEO ranking on Google, you must know the real meaning of SEO. Therefore, SEO is about providing quality traffic, organic results and the quantity of traffic. This article will guide you through the tips to improve your SEO ranking.

Essential keys to follow to improve SEO ranking –

SEO strategy plays a great role in boosting your online visibility, growing your business, attracting new clients, customers and more.  Follow the key points to improve your search engine ranking.

1. Productive keywords –

Keywords are an important factor in improving the SEO ranking of your website. It is a critical consideration for on-page optimisation. It describes your page to the search engines. You must include targeting keywords in your content. You must add primary keywords to each page along with secondary keywords. You can use keyword search tools for finding the highest volume keywords.  

Also, read When To Target Low Search Volume Keywords For Better Ranking?

2. On-page SEO –

Your content must be of high quality. Its optimisation for search engines is vital. Therefore, you must work on On-page SEO –

  • Use one primary keyword and three to four secondary keywords for the page.
  • Include the primary keyword in the meta description, title tag, H1 tag and URL.
  • Create high-quality content with a scannable structure. 
  • Include images and effective internal links.
3. Develop high-quality content –

If you want to improve SEO ranking, you should focus on producing quality content. It attracts search engines and helps you drive traffic to your site. Develop original content and make sure your content is easy, simple to read, short, crisp and must meet Google’s EAT criteria

4. Security –

If you want to improve SEO ranking on Google, you must build an accessible, safe and secure platform. You can only create high-quality backlinks if your website is trustworthy. You must use HTTP encryption to get SSL certificates. It ensures the protection of users’ information. You must use the sitemap to help Google understand your website and its motive. 

5. Effective backlinks –

An effective backlink is a great SEO strategy. You can generate useful backlinks by creating a clear infographic. Also, allow other websites to use infographics in their contents. Backlinks are the links on another website that directs visitors to your website. If more people reach your website from other websites, your rank increases as Google recognises this. 

6. Loading speed –

Your webpage construction should ensure fast loading speed. The average load time of your website must be less than 3 seconds and for an e-commerce website, 2 seconds is the acceptable load speed. Search engines measure your website’s speed based on your web page’s HTML code. You can speed up your website by minimizing the HTTP requests, using asynchronous loading, combining and magnifying files.  

7. Schema markup –

Schema markup helps search engines in determining the type of page. It notifies Google about the ways to use it for the interpretation and classification of your page. Schema markup is part of your backend website architecture. Make sure your schema markup is complete, relevant and location-specific.

Also, read – What Is Schema Markup: Importance Of Schema Markup In SEO

8. Crawlability – 

Crawling is the process of searching new web pages. It helps search engines find your website. You should ensure that search engines easily crawl, understand and index your content’s type. You must allow Googlebot to access image files, JavaScript and CSS. Make your website’s design easy for bots to crawl effectively. 

9. Mobile-friendly website –

In this digital age, every individual uses mobile devices to have access to the internet. Therefore, you must build a mobile-friendly website. It will ensure greater traffic on your website. A mobile-friendly website has a better ranking in SERP. You must use a mobile-friendly test tool by Google. Build a website that is mobile as well as desktop friendly. 

10. Site authority –

Website’s authority measures the SEO power potential of your pages. It decides how reasonably your website will rank in Google search results. Backlinks, On-page SEO and loading speed are the factors that decide the site’s authority score. It takes time to build a website’s authority. You should constantly monitor your site authority and link profile. You can eliminate spammy links and use tools to check your site’s authority score.

11. User engagement –

If you want to improve SEO ranking, you must focus on creating engaging content. Google assesses the user engagement factor of your content using the RankBrain tool. It will help you improve your ranking in search engine results. Create engaging content, use engaging images, attractive infographics and high-quality web design. It will help you in keeping the visitors on the page. 

Also, read  8 Common Infographic Designs & Why We Use Them – GigDe

12. Build a user-friendly website –

Build a user-friendly website. To implement a successful SEO, you must focus on user-friendliness. Your website should fulfil the needs and meet the interest of the audience. You should craft valuable content. Use proper heading and subheading structure, loading speed, title tags, descriptive alt tags and more. It widens audience reach on your website.

13. Social media legitimacy –

You can increase user engagement on your website if you become active on social media. Post links on FaceBook, Instagram, Twitter and more. Use the right social media platform based on your target audience. Your social media account should look legitimate. You should focus on maintaining active engagement on your website. 

14. Include reliable business listings –

You must add reliable business listings to your website. Create a Google My Business Page to show that your organisation is legitimate and real. It helps clients find your online business and also in the real world. You should consistently list your contact information and business name on all your business profiles. 

15. Try snippets shortcut –

You can get to the top of the search results pages by using snippets. Snippets automatically place you in desirable position zero. It appears ahead of regular rankings. You should target Google snippets with question-inspired content. 

Concluding note 

A website with responsive design, pop-ups and more give an enriching experience to the users. If you want your website to appear in the search results, you must improve SEO ranking on Google. You should focus on improving your website’s visibility to improve SEO ranking. You should apply SEO techniques to your website for taking your website to a great height of success.