What is guest blogging?

Guest blogging is just another part and algorithm of content marketing that involves writing and publishing multiple articles/blogs for external websites. Depending on the publication, you may receive compensation for your guest blogging efforts. However, that’s not always the case. Some publications will offer non-monetary rewards for your post, instead, sort of a link back to your website or social media accounts.

Guest blogging is such a well-liked SEO tactic because websites that accept guest posts usually allow authors to link back to their content or resources, as long. After all, it is sensible for the reader. Oftentimes, blog editors place a no-follow tack link from guest authors. In this blog, we are going to learn about guest blogging for SEO so without further adieu let us go through it. 

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Benefits of guest blogging:

  1. Build a profile as an industry expert/thought leader
  2. Grow your brand
  3. Grow an audience 
  4. Improve SEO performance
  5. Build authoritative backlinks
  6. Build relationships and drive new partnerships e.g. co-marketing partnerships, job offers
  7. Drive referral traffic
  8. Improve a company’s brand awareness
  9. Get more leads, users, and even customers

How to become a successful guest blogger?

1. Set specific, achievable goals:

The first step to the guest blogging guide is to line attainable, measurable goals. When you have a transparent goal, it becomes much easier to pick topics you indite, the blogs where you wish to publish, how frequently you write, and so on. Most significantly, a sensible goal will tell you if this tactic is true for your business and the way much you ought to invest in it within the future. 

A change in these metrics may be somewhat easily traced back to guest posts. Clients and leads are more important for the business and may be influenced by guest blogging, but correct attribution is often a challenge. Next, let’s discuss keyword research and the way that fuels the content creation process.

2. Choose relatable and beneficial headlines:

The next step to a guest blogging guide is to choose the right topic. Many times, guest bloggers fail because they specialize in the publications rather than the content. That’s an honest strategy to form sure you get published, but it serves the publishers’ goals, rather than yours. Whether you’re a seasoned blogger or you’re just learning a way to start a blog, you must build a successful guest blogging program by picking topics that serve your ultimate destination even if it’s referral traffic, SEO performance or leads.

Start by making a brief list of your top website pages that you simply want to market and include in your future guest blogs. For every page, analyze your current status, like your monthly SEO traffic, and set a goal that you just want to realize in a very certain timeframe of guest blogging. 

For each target page, pick an overarching topic that’s relevant to your expertise and would be useful for readers. Then you’ll be able to start using keyword research tools like SEMRush and Ahrefs to fuel your bank ideas for future guest posts. For every form of content, we can find relevant article ideas using keyword research tools. You’ll be able to have an overall website goal likewise as page-specific goals.

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3. Find guest post targets: 

Now that you simply have your content ideas planned out, it is time to search out relevant publications. Here’s how you’ll be able to discover guest blogging opportunities and populate your list:

  • Use Advanced Search Operators where you utilize advanced search operators like “intext: submit a guest post”.
  • Use Google Reverse Image Search where you are taking the headshot of a preferred guest blogger and you utilize it to search out places where they’ve published within the past. Those publications presumably accept guest posts.
  • Seek lists of top websites that accept guest posts.
  • Check your competitors’ backlinks.
  • Next, confirm you prioritize your list and only pitch blogs that have:
  • Domain Authority of 40 or higher 
  • Spam Score of three or lower
  • Thorough editorial process
4. Conduct guest blogging outreach:

At this time, it is time to start out considering the way to pitch your guest post ideas. The publications you would like to focus on having a radical editorial process. So first rummage around for the website’s guest blogging guidelines then prepare your pitch idea.

Check if your target website already ranks for the subject you chose. Once your pitch is prepared, it is time to search out your contact person and reach intent on them. If you’ve done your research, and particularly if you’ve already built up a portfolio of visibly great content, then a simple pitch should do the trick.

Lots of marketers still use Google Sheets or Excel to trace their contacts and responses. It is not bad, but it means you’re missing out on tracking lots of valuable information. A powerful CRM can facilitate your track of all of the relevant information you wish emails, meeting notes, projects.

Plus you’ll be able to return and refresh your memory any time. There are many great outreach tools out there which are as follows. Using AI helps you together with your content and keyword research, helps you to find contact information for your target publications, and enables you to send dynamic emails.

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5. Write the post:

This should be the simpler step of the method, as long as you’ve picked a subject that you simply feel enthusiastic about and you’ve got expertise in. You must set time aside and begin typing.  If you are not comfortable together with your writing, it’s perfectly fine to rent an editor to review your draft. It is usually good to possess a fresh pair of eyes pick your article apart and make suggestions.  We have mentioned some of the essential elements to writing a guest blog: 

  • Write long-form, compelling content 
  • Break the text into small, digestible paragraphs
  • Optimize for on-page SEO
  • Use original images and graphs to form the content more linkable
  • Add quotes from friends and influencers
  • Link to your other published guest posts
  • Link to your own, relevant content
  • Link to other publications: studies, data, thought leadership, etc.
  • Add your byline and explain what causes you to an expert on thereon topic

When you send your final draft to the editor, do not forget to incorporate your author details: your full name, a brief bio, your social media links so readers can connect with you, a headshot, and your website. Now you’re equipped to hit “send” and deliver your guest post to the editor. There’s only one more step before you call this project done: measuring the results.

Check out our blog on Content Quality vs. Backlink Quality: Which Matters Most?

6. Track your posts’ results over time:

This is the last but arguably most vital step of the guest blogging guide. You will need to make sure you usually compare your results to where you were at the start of the method. Looking at your goals you’ll have different SEO tools to trace different metrics. 

Final words

You can use a tool like Ahrefs to test everything from changes within the number of backlinks, referring domains, organic traffic performance, or perhaps the number of keywords that the website ranks in Google.