The management of your data visualization is a bit like the arrangement of your closet: a constant, unseen background strategy to maximize results is needed. If you hide a t-shirt in your drawer’s back corner, it doesn’t help anyone. Similarly, it is almost pointless to find or read a set of data.

You need a deeper understanding of filters, segments and analytics dashboards if you want to go beyond ordinary reports with Google Analytics. This article explores how you may develop an analytics dashboard that can respond to your SEO needs immediately and efficiently. So read and find out.

What is an analytics dashboard?

An analytics dashboard is an instrument that gathers and analyses data, such as KPIs, metrics and other databases that track the development of data over time. This is a type of cloud warehouse of data where you can track all the details. The analytics dashboard follows a marketing campaign or assess traffic and conversion of a marketing funnel or your website and evaluate the general health of your company.

An interactive dashboard can answer a clearly defined set of questions based on your business objectives. For instance:

  • What are the most important website keywords?
  • What are the website traffic sources?
  • Has the search increased/decreased? Why?
  • Does the visibility of the website hurt by technological problems?
  • What search engine do consumers want to browse the site for?
  • Need a site that is more mobile?

When your objectives change, you will probably require new (or more) dashboards.

Structure of google analytics dashboard

In other words, dashboards are a collection of widgets in Google Analytics that allow you to view a group of data from a single property on your account. A Google Analytics widget is a mini-report, a template containing measurements, tables and diagrams that allow you to conveniently navigate your data. In the abundance of information available in your Google Analytics account, the Google Analytics dashboards create visual shortcuts to data you wish to access.

How to create an analytics dashboard?

You can have numerous dashboards, much like you may connect multiple features to the same Google Analytics account. Widgets are very customizable inside the dashboard. It is difficult to find out where to start with all these tools at your disposal. Here’s how Google Analytics can construct a custom dashboard:

  1. Sign up for Google Analytics, expand the Customization option to the left, and then select Dashboards.
  2. On the main screen, click the Create button.
  3.  From the pop-up menu, choose Blank Canvas, type your selected dashboard name and click Create Dashboard.

You may now begin managing and modifying widgets to design an interactive dashboard using this blank canvas. As we said, every widget is a little report on your dashboard.

4. Click+Widget adds a new widget to your analytics dashboard.

5. Choose the option for viewing your preferred data (timeline, geomap, table, etc.)

6. Add all metrics in the widget you want to display.

7. Save the widget and repeat all new steps until the entire dashboard is in place.

You need to know how to explore several metrics and filters to develop an efficient dashboard in Google Analytics. You may regard this as intimidating because advanced reporting and widget expertise is required.

KPIs required in an analytics dashboard

There is no rule in your analytics dashboard about what you need or don’t require. Find out which KPIs can best benefit you by monitoring your Website performance and exploring your business objectives.      Although it could take time to do this, you should have lots of big dashboard ideas now. 

Setting up analytics dashboards using semrush

Standard and consistent measurements need to be analyzed throughout all platforms you employ to track your site. The Semrush tool is integrated into numerous data points, including Google Analytics, Google Data Studio, the Search Console and others. The software automatically retrieves the data from different platforms and combines this in a single dashboard when connected to these source data.

Semrush will collect your data through connections from all platforms, such as Google Sheets, Google Analytics, and Google Ads. Some connectors are free of charge and offered by Google; other partners are built by Data Studio. Domain Analytics, Position Tracking and Site Audit are the three main sources of data in Semrush.

Customizing the analytics dashboard

You can continue to configure the criteria for your report once you have allowed both of these sources. For each connection, parameters may change:

  1. The parameters of Domain Analytics are report type, database, domain, target type.
  2. The parameters of tracking position are report type, tracking position, campaign ID, domain, domain type, business name, keyword or tag filter.

Click Connect to continue after selecting the criteria and filling out all the fields. Then you will reach the following step to alter and reorganize your columns and dig into the customization of your dashboard. Select Report, and you will be led to the Data Studio report builder, where the report that best fits your KPIs and business objectives can be manually created. 

Benefits of using analytics dashboards

One of the most powerful instruments a marketer or website owner has is an analytics dashboard. In summary, this is a brief overview of what you may accomplish with the help of an analytics dashboard.

  • To optimize the website in real-time, monitor different KPIs and SEO data within a single Dashboard.
  • Use the interactive data visualization to alter dashboards and reports to change KPIs.
  • Easy to access and view your dashboard with tables, maps, bar charts, and startup-friendly.
  • Share your dashboard with colleagues in virtual work environments for increased teamwork.
  • Enjoy automatic and efficient reporting, create live reports or PDFs for customers to send easily.

Final words

The analytics dashboard is a very powerful tool that you can use to visualizing data with sigma and keep track of data which is very necessary for your growth and development. It helps you predict the changes you need to make in your strategy to reach more audience and gain viewers’ interest in your business. So set up your interactive dashboard and grow your business with data visualization.