Written By :Gigde

Thu Mar 21 2024

5 min read

Difference Between Facebook Ads and Google Ads

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The difference between Facebook ads and Google ads is easily understood with a simple example. If one is Tiger then the other one is Lion in this online marketing jungle. Both are each other’s biggest rivals with no other near them. But their working methods are totally different from each other. So rather than considering them as rivals, using them both with correct marketing techniques can boom your business growth.

With numerous reasons to use them together, many companies still prefer to choose one only. There can be different reasons behind it. Maybe they lack some resources or simply their targeted audience can be only found on one platform and many more. But the question is still the same, which one is better for your business?

In the blog, we will be discussing the factors & advantages that will help any company to choose one for the following:

  • How are Google ads different from Facebook ads?
  • How does Facebook app tracking work in Google Analytics?
  • How does Google AdWords benefit small businesses?
  • How do Facebook ads benefit businesses?
  • What are Google ads services?

What is the Difference between Facebook ads and Google ads?

If we talk about the most popular advertising platforms then the only names that emerge are Facebook ads and Google ads. But the intent of users to engage with your ads on each platform is oriented by distinct tasks with different levels. This shows that your advertising also needs to be adjusted.

To kickstart your business faster than Google ads are the best option for you with the benefit of wider potential reach between customers. On the other hand, Facebook ads can target a much bigger chunk of potential customers on its platform. Facebook ads had more powerful tracking insights if compared to Google ads.

Difference between Facebook ads and Google ads

These are some of the main reasons that show the difference between Facebook ads and Google ads. The above table will help you to decide which one to choose for your business growth.

What is Tracking Facebook Ads in Google Analytics?

When talking about the difference between Facebook ads and Google ads maybe Facebook ads is a better advertising platform to advertise your brand. Compared to Google ads, Facebook ads can reach both targeted and untargeted audiences. This creates a great chance to increase your customer base But a little flaw with Facebook ads is that it doesn’t allow you to track your ad activity outside of Facebook. This happens because of the limited insights of Facebook.

To effectively manage website traffic, webmasters can utilize Google Analytics to filter out bot traffic and ensure accurate data analysis. 

So if you want to get the data trials after a user clicks on one of your ads, then you have to take support of some other service also. Tracking Facebook ads in Google Analytics is the easiest solution to this problem. Google Analytics provides you with a full range of metrics so that you can receive full information on what activity happens after the user clicks the advertisement.

What are the Advantages of Google AdWords for Small Business?

One of the most effective and efficient methods for paid advertising is Google Ads. It is being used by thousands of new, small, medium, or even large-scale businesses. It doesn’t matter if your business or e-commerce shop is new or already existing. Target ads help you to build your business and connect with the customers you want to reach. This becomes another reason for companies slightly prefer Google ads over Facebook ads.

Below are some advantages mentioned of using Google ads management services for small businesses:

1. Helps you to show your presence

Every business wants its presence on the first page of Google search results. If a company wants to present its services and products to the target audience for a short period of time, Then using Google ads is the best choice you can make. Google ads help these small businesses to compete with websites that are already established on Google. It shows companies’ ads on top of the first page under a sponsored layout.

2. Highly Measurable

Small businesses have to be careful at each step before making any investment in online marketing. Their aim should be to face minimum losses and receive maximum gains. To make your marketing campaign successful you have to keep track and also need to measure all the details properly.

3. Connects with customers

With various targeting options offered by Google ads, this makes it easy for small businesses to target the right customer base. It becomes more effective if you have a local store in the area you are trying to target. If the business is focused only on a particular region or a city then Google ads give you the option to publish your ad on that particular location only.

4. Flexible platform

Another difference between Facebook ads and Google ads is that if you are using Google ads for digital marketing, then they can fit and support businesses with any scalability. Thus calling it a dynamic and flexible marketing platform would be fair. Talking about flexibility it provides the company the ability to control your campaign. You can start, pause, and stop campaigns anytime you want.

5. Clear results

The moment you start your marketing campaign it starts to publish your ad on the first page of the search result. This means that the customers will be coming to your website immediately. The display of creative images and videos, to the right customer base not only makes them aware of your brands but also converts those clicks into purchases.

It also provides you with a report which makes it easier for you to analyze the information that consists of clicks ratio, website impression, keywords, customers conversion into purchases, and still much more. This information helps in making future strategies for your campaign and the improvements it needs. Additionally, the Google ads marketing funnel increases the customer base by generating interest among neutral customers.

What are the Benefits of Facebook Ads for Business?

There is still a lot more to discuss about the difference between Facebook ads and Google ads. We have discussed a lot about Google Ads, but maybe you are still unaware of how Facebook ads can benefit your business. Let’s talk about the reasons why you should invest in Facebook ads. Below we have mentioned some benefits that you need to know about Facebook Ads:

Offers Robust Analytics

There are no limits on Facebook when it offers you the analytics report about the performance of your ad on Facebook. You don’t need to make any guesses or assumptions about the activity happening on your posted ad. All information related to the activity is neatly present within Ads Manager.

Micro-Target the Exact Audience

The targeting abilities of Facebook ads can dig deeper than any other marketing platform. You should make sure that users are being eliminated that are not in your target market. This can be done by layering and combining the data of customers. This is important as the size is not as important as the audience quality.

Expand reach with Organic Posts

If you still have a business page for your company, you may be unaware of the fact that your post interacts with only a minor fraction of your followers. It may sound unpleasant for the business but it's the reality. The reason behind this is that posts from family and friends are more frequently prioritized by Facebook. This makes it a must to use Facebook ads if you’re using it for marketing purposes.

Remarket with Customers

Another to interact with the target audience is remarketing. Because people may revisit your website through your ad if they have previously interacted with your website or purchased any product. Thus if users see your ad frequently and are interactive then there is a high chance to convert those users into customers.

Remarketing in digital marketing is a powerful strategy that allows businesses to reconnect with potential customers who have previously shown interest

Unstoppable usage of Social Media

Facebook is huge and everywhere and no business should ignore this. It is a must for any business to make a Facebook page. Facebook holds your current and future potential customers. On a daily basis, a person spends an average of 2.5 hours on social media. Following the audience should be the aim of any business on Facebook. As it holds the majority of the target audience of social media.

Implementing effective social media optimization strategies can significantly enhance your brand's online visibility and engagement.

Before getting to a conclusion there is one thing remaining. Yes, you guessed it right. The question is where to get these services for your brand? You don’t need to worry about it, we have got a solution for you. At Gigde Global, We provide you with the best marketing services that are essential and help your brand to reach new heights in the industry.


Through this blog, we tried to deliver every major difference between Facebook ads and Google ads. These marketing platforms hold the potential to make any small-scale business into a large-scale business. But this is only possible by applying the correct strategies. Be it either Google ads or Facebook ads, the aim for a business should be to make a maximum return for the amount you invested in these platforms for marketing campaigns.

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