Written By :Gigde

Tue Nov 21 2023

5 min read

Conduct Brand Audit: 6 Effective Steps To Maximise Your Reach

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With the changing market environment, competition is increasing. It becomes essential for brands to do something exceptional, and different and put in a lot of hard work in their job. Constant monitoring of your campaign results, reports, and strategies is crucial.  Suppose your business is facing a downside or a great success.

In both cases, it is vital to monitor, measure, and analyze your marketing strategy, campaigns, tools, techniques, and everything else related to your business. Now, what will you do? you will perform a brand audit.

A successful brand audit helps you to monitor and analyze your previous steps. Meaning, it allows you to identify and analyze what worked for you and whatnot, where did you go wrong and what was your masterstroke for success. It provides you with the overall picture of the wrongs and rights.

The brand audit helps you identify and understand the strengths and weaknesses of your brand. You should first create a brand audit framework and take a look at the best analysis and audit (brands) ideas. It will help you judge the performance of your brand in a more detailed manner. In this brand audit (infographic), you will learn the steps to conduct a brand audit, its benefits, and more. It will help you execute a brand audit and understand your brand’s market position.

Understanding Brand Audit (infographic)

A brand audit is the comprehensive study or examination of your brand’s current market position in comparison with your competitors. It helps you analyze the effectiveness of your brand in the market. A successful brand audit helps you recognize the power and drawbacks of your brand.

A brand audit (infographic) provides you with descriptive information about your brand’s performance. It helps you identify the opportunities and inconsistencies. It gives you a reality check of your brand’s health. A successful business can attract new customers by spending less. It helps you stay relevant to the market or the customer’s needs and interests. An accurate brand audit framework helps you read your customer’s minds and gives you the chance for improvement. To conduct an effective brand audit, you can view the best analysis and audit (brands) ideas.

Now that you are familiar with the concept of brand audit, you must know its benefits:

  • The real benefit of a brand audit is its ability to show the opportunities and inconsistencies for improvement, development, and future growth.
  • It helps you analyze your brand’s strengths and weaknesses.
  • It helps you evaluate your customer experience. You can get a precise overview of the customer experience and improve it accordingly.
  • It helps you understand the external (customers) and internal (employees) parties’ perceptions of your brand.
  • It helps you differentiate your brand from your competitors.
  • The brand audit helps you enhance the credibility of your brand.

Effective Steps To Conduct A Brand Audit (infographic) 

There are some effective steps for conducting a brand audit:

1. Construct a brand audit framework 

Conducting a successful brand audit requires you to create a brand audit framework. It will help you conduct organized auditing else there are chances that numerous data entangle you. Therefore, you must build a brand analysis template. You can make a framework and define your objectives and goals for conducting brand auditing.

You can create a template and build a list of topics that you want to examine. You should also include your external and internal brand elements. Set up a template with the necessary data that needs evaluation, methods for the evaluation, your target market, audience, and more. 

2. Assess your website’s analytics 

Assessing your website’s performance is a must. Google Analytics can help you with this. It provides you with both past and real-time data on your website performance. It will help you identify the loopholes on which you can work to improve the performance.

Important website analytics you should look at 

It will help you determine the most and least popular pages of your website, how many people visit and leave your site how many visitors are converting into loyal customers etc. You should conduct user testing to determine your customer’s perception and interaction with your site. 

3. Evaluate your sales stats 

The next step in conducting a brand audit (infographic) is to examine your sales data. Analyzing the sales data is part of the day-to-day monitoring process of your website. However, the brand audit will provide you with useful insights regarding sales data. It will help you identify the market trends and customers needs etc.

A successful brand audit will give you clarity over your brand’s health and its impact on sales etc. This analysis will help you understand whether you have succeeded in fulfilling the promise to your customers and teams and if you are matching up with your competitors and their offerings or not.

4. Analyze your social media data 

Your social media strategy is not just about the likes, shares, and comments you receive, it is more than that. So, instead of just evaluating this, shift your focus to deriving more useful information about your customers from social media platforms.

There may be chances that your actual customer is different from the one who is interacting with your social channels. Therefore, you should gather and examine the demographic data of your customers. It will help you craft more personalized, appealing messages and posts, etc. It can provide some useful data that can help you in rebuilding your social media strategy. 

5. Examine your competitors 

To survive in this competitive market, you must dive into your competitor’s strategy, offerings, performances, and more. To execute this, you can use competitor analysis tools like Ahrefs.

This kind of tool provides SEO-driven data, such as 

  • Top Keywords
  • Google ranking
  • Organic traffic

This data will help you improve your ranking, enhance your traffic, rank for the right keywords build effective content, etc. You should examine your competitor’s use of brand color and other identities. It will help you establish a consistent brand identity.

6. Interact with your customers 

Interact with your customers to understand what they think and feel about your brand. Get a clear picture of your customer’s minds to know what affects their decisions, motivates them, and more.

For this, you can conduct

  • Surveys
  • Polls
  • Net Promoter Score

You can use platforms like TypeForm or SurveyMonkey to conduct polls or surveys. For NPS, you can use software like SurveySparraw. NPS helps you know your customer’s service quality, improve the user experience, identify and address the problem areas, etc.

Concluding note

Once you have successfully conducted the brand auditing, see what’s usable, set goals, develop a plan, and monitor your efforts. This is all that you need to know about a brand audit (infographic). Get a view of the best to analyze and audit (brands) ideas. This is the key to staying on the top or ahead of each other in the market. This way you can enhance your brand value, its position and more.

Also Read: Here's Everything You Need To Know About Brand Audit

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