5 Easy Steps To Create Social Media Calendar

Social media is a great way to connect with a wide spectrum of audience. It is one of the most effective platforms for building strong and loyal customers. It has the power to bring positive changes to your business. These days, Social media marketing is in deep trend. Every business and industry is using it to enhance its brand value. Therefore, you must implement an effective social media strategy for your business.

Social media is the best tool for sharing content and building community. So, you need to manage your social media strategically. If you keep a constant check on your social media, you can help your business grow effectively and efficiently. A good social media plan is vital for growth. You can create a productive plan only when you are good at social media marketing skills. If you want to grow engagement on your content, you have to make a strategic plan.

Just posting content on social media is not enough for grabbing attention. You have to maintain consistency, creativity and more. So, you need to create a social media calendar. This calendar helps you schedule your posts, strategize your content and plan. It is effective in tracking post engagement and results. It helps you improve the productivity of your social media posts or content. It helps you organize your future events. You can plan your posts. Eventually, it saves you from any kind of hustle. In this blog, you will learn about a content calendar and how to create one.

Understanding Social Media Calendar

Social media is a great way of advertising your content, product and services. It makes people aware of your business. It is a great tool for connecting with the target audience. A social media calendar is the representation of your social media strategy. It is a visual of your upcoming contents and posts. It is a spreadsheet or app that you can use to schedule your posts.

These content calendars are useful in tracking post engagement and results, deadlines and managing campaigns and contents. It helps you determine what to post when to post and more. It also helps you test and tracks your marketing strategy. It ensures the regular update of your posts, content and more. Creating social media calendars are beneficial.

• It facilitates better team organization. It helps your team anticipate the upcoming workload. Accordingly, they plan the strategy to avoid the last-minute hustle.
• Social media calendars help you track your post engagement and results. It allows you to schedule split tests and other experiments.
• It also plans around major holidays. It helps you create holiday-specific content in advance.

How to Create A Productive Social Media Calendar?

Managing your social media posts is essential. In this fast-moving life, you may forget to keep a constant check on your social network platform. To avoid such a thing, you must create social media calendars. It helps you schedule your posts, upcoming content and more. Here are five easy steps that you can use to create the content calendar.

1. Know your audience and select the social media platform

The main aim behind social media accounts is to make a connection and build a community. Businesses focus on this marketing strategy to keep a constant touch with their customers. Therefore, you must start with knowing your audience.

You can categorize your audience based on age, gender, interests and more. There are plenty of tools available that you can use to collect audience demographics. Once you know who your audience is, you can easily approach and attract them. You can collect data by assessing their activities, conducting surveys and more. This data can help you know the social media platform on which your audiences are more active. At last, you can create your social media account on that very platform. It will help you save your money, time and effort.

2. Choose a social media calendar template

There are many tools, platforms, apps and more that offer templates for social media calendars. For instance, HubSpot’s template for excel, Loomly, Trello, Asana, Wrike, Buffer and more. You can use their template to create and schedule your posts. These tools and templates save your time. They allow easy visualization and planning of content for the week, month, quarter and year. The calendar ensures that you are active and regularly posting content.

3. Decide your content

You can only plan and schedule your posts when you know what content to post. If you are not clear about your content, it can create a hindrance in the process of scheduling the posts. Therefore, you should properly analyze your previous posts.

Evaluate the engagement rate on your past contents. This will help you understand the interest of your audience. Additionally, research for hashtags, relevant keywords, trendy topics and more. See what your target audience is following on social media. Once you know what content you want to post, schedule it. You can even start by adding important dates, holidays and more to your calendar. Then, build your posts from the important date.

4. Specify the frequency of your posts

Once you are clear about the template and the topic of content, you can now start creating a posting schedule. Start by determining the daily, weekly and monthly posts frequency. While deciding the frequencies, consider the following factors –

• Your target audience and
• Your target social network platform

Providing quality content is the best social media strategy. However, don’t post too frequently. You must keep a balance between the quality and quantity of your posts.

5. Track and analyze your content

Only posting and creating a posting schedule of contents is not enough. You have to keep tracking post engagement and results. You must keep a track of your posts and analyze their results. There are several Social media tracker tools that you can use to track the performance of your content. Social media calendars also allow you to track your post’s performance. It helps you understand your audience behaviour, what time to post, the frequency of content and more.

Concluding note

Developing a social media calendar gives you an edge over others who don’t have one. It is the most effective way to plan your posts. It helps you get a visual overview of the upcoming events. If you are starting from scratch, this blog will surely help you. You can get a thorough understanding of social media calendars and how to create them. It is the best social media strategy to use.

Also Read: How to Design The Perfect Marketing Calendar Template?