Marketing famous micro-influencers is not a new phase. All sectors of the business have a pioneering marketing strategy and have used it one way or another in their marketing mix. Something has changed, however. 

The marketing influencer industry has reached a point of saturation and is retracing its curve. It seems that the number of followers and the involvement no longer seem to go hand in hand.

Famous micro-influencers are making their mark in the current scenario and are an excellent boon for brands. In this article, we have explained why you should find micro-influencers and how they can boost your business. 

Why Choose Famous Micro-Influencers?

What are Micro-Influencers meaning? People began to discover the underlying crookery of certain prominent paid influencers and how they are merely the paid brand spokespersons and not the true customer they pretend to be. 

The lack of confidence and phony followers, but also the nosedive conversion rates for macro and mega influencers compared to their costs, is a source of concern for companies.

So is this a wrap for marketing influencers? 

No!

While Top Fashion micro-influencers and other big Instagram influencers lose their grip on public confidence, "micro-influencer" is another influence type that garners greater engagement and higher conversion rates.

Who or What are Micro-Influencers?

Micro-influencers are located in the middle of the influencer pyramid. Micro-influencers meaning is those whose followers range between 1,000 and a few thousand followers. As their followers often lie between 10K and 50K. Amongst the Micro-Influencers, top beauty micro-influencers bring in the maximum reach. These tiny influencers are far better engaged and enjoy a balanced reach that usually begins to flatten for a great influencer after 1 million followers.

Based on how much the influencers are paid, a sponsored post will cost famous Micro-influencers between $250 and $350 less than the prominent influencer. But these micro-influencers are identified in one area by their roots and popularity other than the number of followers and payments.

In short, micro-influencers are: 

• Someone with a few thousand followers
• Persons who have a specific interest in their social media handles
• Influencers with a more localized reputation are closer than a famous person

Now that we know the term micro-influencers, let's examine what caused this influencer clan to permanently establish itself on the market, governed by standard influencers such as Kardashians and Jenners.

And not only establish, but also ascend like a marketing god of influence!

The Reason Behind Micro Influencers' Popularity in Influencer Marketing

Here, we have jotted down five reasons why famous micro-influencers are comparable, if not superior, to large-budget mega-influencers.

Good Engagement Rate

The commission rate is one of the cornerstones for marketers to pivot their influencer marketing strategies at the doors of micro-influencers Instagram. According to marketing dive research, micro-influencers have an average commitment rate between 6.6% and 8.8%, seven times greater than that of mega-influencers.

Their participation rate corresponds to their amount of followers. A smaller and more focused fan base allows them to interact highly with their audience. The important data from Markerly tells us the same picture: as the number of Instagram influencers grows, likes and comments decrease.

They are Considered More Trustworthy

So why does this micro-influencer have a lot to do? Is this only due to the aspect of low-follower-more interaction? Well, another characteristic makes them a fantastic engagement magnet — familiarity. Famous Micro-influencers are seen as "people like us," with their humble background and related tales. The aspect of familiarity makes them less famous and more friendly.

They also participate in the commentary area of each influencer marketing platform to a deeper degree with their close-knit followers and provide reliable advice compared to a major celebrity profile, usually handled by a social media manager. According to a survey, 83 percent of customers believe their colleagues' opinions on brand advertising.

If a local neighborhood influencer decides to support any company, people are more willing to believe in their advice than a suggestion made by branded professionals or celebrities who generally do not consume what they advocate on social media.

Master in Their Niche

In the current age of the internet, everyone may comment on social media and create an adequate foundation. But it does not indicate that your audience is certain of their suggestions. Due to the fact that familiarity is not the only checkbox on the list that has become trustworthy. The folks who are also experts on the specialty provide the most trustworthy and influential suggestions.

Famous micro-influencers win the game here because it just preaches what it knows best. While macro-influencers who do not have specialized field experience fail to gain confidence in those who seek advice for purchase.

Moreover, as these low-key influencers continue to post around a certain specialty, the followers are likewise targeted and specialized to a particular domain. It offers possibilities to marks aimed at specific audiences and gets greater conversion rates.

Generates More Conversions at a Lower Cost

Micro-influencers with their highly specialized specialty audiences have a significantly lower conversion rate of 20 percent compared to major influencers. Take an example in order to comprehend it.

Say you have set your influencer marketing budget at $200k. You may either go with one giant influencer that promotes a post on their profiles or hire 20-30 minor influencers who are experts in your area for the same fee.

Where are you going to obtain greater conversion? Let's look at the results of an expert.

Sarah Ware, CEO, and Co-founder of Markerly told Digiday that there were many conversions to encourage a weight loss tea firm with Kardashian and Jenner sisters. Interestingly, the conversion results for the same brand were much greater when 30-40 tiny influencers were employed.

It demonstrates that micro-influencers may help you get a better conversion with their focused audience without wasting huge cash.

Brands Working with Micro-Influencers

In general, our brain associates them with fashion and beauty items when we hear the phrase Influencer. Maybe it's simpler to sell a brilliant outfit or new shoes than complex new software because of the visual attraction of the fashion and beauty sectors. These top fashion micro-influencers might have a small number of followers but when they collab with fashion brands it is a huge success.

Does that mean that B2B companies have no prospect of raising awareness with influencer marketing?

As long as your audience is present on social media sites, your brand may identify influences and work with them. There is a good possibility that you can uncover Facebook, Instagram, or YouTube influencers that love your topic and hold the key to your target audience's trust.

The goal is to identify the appropriate person to impact your brand product and values. 

Conclusion

By now, you must have got an idea of micro-influencers and how you can employ micro-influencers for your brand productivity. So get yourself a team of micro-influencers who can effectively enhance your brand's identity in the market. 

If you are facing difficulty finding them, take the help of a micro-influencers agency and outsource them as per your needs. 

Remember that micro-influencers have become the God in the influencer marketing industry and employing them will boost your business to new heights.
 

Frequently Asked Questions(FAQs)

Q1- What are Micro-influencer examples?

Ans- Top micro-influencers are:

• Alina Gavrilov @ALINAGAVRILOV_  : 99.2K followers
• Clara Famularo @CLARAFAMULARO : 99.5K followers 
• Geamaen Jordon Taylor @GEMAENTAYLOR : 66.2K followers
• Marie Denee @MARIEDENEE  : 60.5K followers 
   

Q2- What are the 4 types of influencers?

Ans- The 4 types of influencers are:

• Micro-influencers: 5,000 -100,000 followers
• Mid-tier influencers: 100,000 - 500,000 followers
• Macro-influencers: 500,000-1M followers
• Mega-influencers: 1M+ followers
   

Q3- What is a nano influencer?

Ans- Nano-influencers are regular social media users who have 100 to 10,000 followers. They are not professional "influencers" in any way, and the majority of their posts contain typical content such as photos of their family and friends, cat videos, and memes.
 

Q4- What are the Micro-influencer benefits?

Ans- Some of the benefits of influencer marketing are:

• Increase social media following
• Increase Brand Awareness
• Gain Trust and Credibility
• Use micro-influencers to keep costs down
• Educating your buyers about the products