Marketing Project Manager: Qualification, Tools, Salary- GigDe

A marketing project manager is a manager who handles the marketing campaign of the company. Marketing project managers monitor the personnel and the projects themselves working on marketing projects.

Project managers can supervise the product launch from beginning to end or organise the product launch event. Although many marketers have roles and duties in products, events and advertising, a marketing project manager usually supervises an important project or campaign with a specific start and end.

The Office of Labor and Statistics forecasts that marketing management roles will expand faster than average in the next decade at a rate of 6 percent. Moreover, the Project Management Institute reported that the need for project managers in the following years is increasing globally, and explained: “there’s a growing gap in the availability of people to perform these roles among employers throughout the globe.” From this perspective, it is maybe the perfect time to jump into the sector of project management marketing.

A marketing project manager may work within larger organisations or can handle one-off initiatives as a contractor. Marketing project managers frequently use basic project management approaches to be applied in other industries but also need to be aware of marketing practices, instruments and channels in detail. Let us know more information about works done by a marketing project manager. So read and find out. 

Works of marketing project manager

A marketing project manager supervises and manages the project right through implementation or production through debriefing and reporting from the original ideation and research phase. This vision will be guided by the marketing manager and marketing director in charge of the marketing department, and the marketing project manager will implement this goal in a detailed manner. Therefore, project managers will supervise the project team comprising marketers, sellers and project support workers.

Typically marketing project managers start their work early in their project life cycle, from the scope of a project to supervising market research for their target clients. With the foundations of the project, they will assign tasks, set deadlines for the team members and identify the budget and allocation of resources required for the project – and make adjustments over the duration of the project.

The project managers of marketing also handle communication both internally and externally with stakeholders to ensure that their team is provided with the knowledge and the buy-in to complete the project.

Types of projects marketing project manager manage

Marketing project managers oversee numerous prospective projects, but what do they usually do and supervise? Project managers could carry out a sample of prospective projects and marketing activities:

  • Working with the marketing manager to develop the marketing strategy of the company
  • Create the company blog and social media account content calendar
  • TV or YouTube production management 
  • Structure and maintenance of links with external suppliers
  • Project schedules and budgets
  • Commission freelancers to write material for blogs or ebooks

Skills required to become a marketing project manager

Communications and organisational abilities are high on the list of qualifications that most managers need to play. In order to reach excellence, however, marketing project managers must also have many more crucial skills. So here are some of the top skills that you should mention in your marketing project manager resume:

  • Leadership: In order to thrive in a marketing project manager, they need to lead, encourage and direct their team members and anticipate their strengths and shortcomings.
  • Communications: Communicating with team members, management, external stakeholders, suppliers, and independent partners is a vital competency to be mastered by marketing project managers.
  • Analytical: Built on the requirement to harness marketing analytics, a marketing project manager has to be able to prioritise resources to maximise the results of a variety of campaign types for their companies or clients. 
  • Marketing: Whereas project managers use many of the same ideas, a marketing project manager will require special marketing knowledge to be able to administer a website makeover, organise a viral social media campaign, or launch a product.
  • Decision making: At least some high-pressure projects are included in many projects, and marketing project managers are asked to make informed decisions on a tight schedule.
  • Technical skills: Marketing project managers should also have the following hard skills besides the above-mentioned soft talents.
  • Resource allocation: Marketing resource management is vital to a successful marketing project manager, including human and budgetary allocation. This ability provides further agility and flexibility in the face of obstructions or encounters.
  • Project management tool expertise: A variety of project management software solutions can assist project managers in setting deadlines, track resources and ensuring responsibility for the team member.
  • Capability to set deadlines: Forecast and management of deadlines are crucial competencies of any project manager who is typically responsible for many deadlines simultaneously across multiple projects.
  • Task Management: Tens of or hundreds of specific jobs will be involved with each marketing effort. In order to achieve deadlines, the marketing project manager will need to efficiently manage and allocate these duties.

Specific qualifications for marketing project manager

Most firms or agencies seeking the post of project manager will require a successful candidate to graduate in marketing, communication, business or administration. Marketing courses are typically seen as vital, and it is also important to encounter internet platforms, website content management systems and other marketing technologies.

Advanced degrees: A Master in project management might make an applicant stand out in a crowded field for someone hoping to find a job in project marketing management.

Certification: Through certifications in project management, many project managers obtain more knowledge. The project manager certification course managed by the Project Management Institute is the most common project management certification. Some of the other important marketing certifications are:

  • Associate in Project Management
  • Certified Associate in Project Management 
  • Certified Project Director 
  • Certified Project Manager
  • Certified ScrumMaster 
  • CompTIA Project+ certification
  • PRINCE2 Foundation
  • Master Project Manager 
  • Professional in Project Management 

Experience required for being a marketing project manager

The potential marketing project manager needs sufficient professional experience and must be able to demonstrate expertise across a variety of fields depending on the exact function. Most firms and agencies will need between two and five years of expertise in marketing managers when looking for a candidate. 

Employers will examine candidates who have gone a long way from marketing positions which will enable them to gain knowledge of general marketing requirements and tasks. Marketing project manager salaries can also be significant if you have a good amount of experience.

Tools used by the marketing project manager

Due to the job of the marketing project manager, the management software can be of excellent value to its management success, as it involves supervising several movement components and allocating resources, adhering to budget and achieving deadlines.

An administrator of a marketing project will use software ideally to streamline marketing activities such as the organisation of events, content posting and team cooperation.

Final words

So this was all about the roles and responsibilities of a marketing project manager that you need to know about. The job of a marketing project manager is crucial in today’s time, and therefore you can earn a good amount of money in this field. So if you have the required skills, then you can join the area and showcase your talents.