Creatively written pieces look impressive and effective. They grab the eye easily and get their readers to involve in it. Copywriting is a job title that comes with creativity and fun. These two elements make the copywriting job sound interesting. However, the job is not as easy as it appears. The person responsible for making these creative write ups is known as a copywriter. “What is a copywriter?” is the most common question that is often heard. A copywriter is someone who creates informative and interesting content for business. People wonder what a copywriter does? The answer to this question is all around you. The creative jingles, taglines and interesting slogans that you witnessed in your daily life is part of copywriting and a copywriter makes it possible.

Copywriting is basically a profession of writing creative pieces for advertising and marketing purposes. The main objective of copywriting is to increase the sale, awareness of the brand and to attract prospective buyers. The content is formulated in such a way that it makes a call for action. If you want to become a copywriter then you must know what a copywriter is? In the industry, a copywriter is a creative person who creates creative content for commercial purposes. If you are not aware of what a copywriter does then you will not be able to do justice to the role. In this article, you will learn about his role and responsibilities.

Job description of a copywriter

Copywriters are required to write clear, concise and simple content for advertisements, marketing purposes and online platforms for instance websites.

1. Conducting Research

The projects of copywriting depend on research. Research is the foundation of any job. It can be seen as the building stone of the work. If the research work is done properly, the following steps become a bit easy to conduct. Copywriters have to be great researchers to make a quality-intensive project. A copy can be made more relevant by supporting it with suitable stories. You can use online platforms for researching the industry and get industry-specific information such as data, reports, and reviews. You can refer to other reports of a similar kind of copywriting. 

You can also communicate with your client and get some information. Libraries, books, journals and museums are of course the most reliable source of information. Before heading to the process of making the project, get all the necessary information, do proper research and analyze your research work. It will help you in making an impressive project.

2. Content Writing, Editing and Proofreading

Before making a copy of a project, it is important to assemble all the required information in one place. Once you have all the required elements, you can resume with your writing part. Writing solely depends on the creativity of a person. Hence, you should use your creative mind and apply your writing style. Stick with your writing style but do follow the structure of copywriting. Make your write-up interesting and follow the format of copywriting. Your copy should be impressive, engaging and technically sound. Once you are done with writing, proofread your copy. If you feel there is some grammatical or structural mistake then edit your copy and make the necessary changes. Now once the writing, proofreading and editing are done, give the copy to the client for review. Getting feedback from the clients can help you in improving your project and making it more impressive.

3. Multitasking

A copywriter has to be a multitasker because they have to handle and manage many projects at the same time. You will be working on different projects daily and the industry works on deadlines. If you will not be able to manage the tasks and meet the deadline, you will not be in demand. Hence you have to be a multitasker and a team worker. You must know how to manage your time and handle the work pressure. Client satisfaction is your top priority. So, you must be able to make every client feel satisfied with your work. Copywriters also have to be strategic decision-makers. You may be required to participate in management work and marketing strategies. You may be required to suggest keywords for SEO purposes that can increase company awareness among the customers.

4. Collaboration

Copywriters have to work with different departments of the company. For making a project, many stages have to be crossed. An impressive copy is only possible if the research work is conducted properly. Hence, a copywriter has to collaborate with several departments for getting insights into the project. You will be required to be in touch with PR, marketing, designing, customer service and legal departments etc. To get every single detail of the project and what the project needs, you will have to stay in contact with the concerned people. 

From the time of development of the concept till the final delivery of the project, you will be required to maintain contact with several departments. This way you can get help in building an effective copy and also help others as per their requirements.

5. Be updated

You have to be updated with the trends going on in the industry. Your goal is to make your brand recognized and the first choice of the customers. You have to create brand awareness and make it memorable. Your sole purpose is to build a project that will remain forever with the audience. For creating a memorable yet effective project, you must be updated with the new trends, market strategies, guidelines, writing styles and customers preference. If you know the current scenario of the industry, you will be able to produce concepts that are creative, engaging and interesting.

Also, read – 5 Tips To Write The Perfect Job Description

Concluding note

A copywriter does not just write but build creative content. Next time when you come across the question, “what is a copywriter” then your answer should not be limited to writing. If you want to build your career in the copywriting field, you must gather information about what a copywriter does and what exactly the job of copywriting looks like. It is not only about jotting down something rather it is about inventing a concept that can turn into a memorable experience for everyone, the concepts that are fascinating, valuable and can make a connection with the audience. If you want to pursue your career in this field either being a freelancer or work with any organization then you have to be imaginative, inventive and great at marketing methods.