Written By :Gigde

Wed Jul 27 2022

5 min read

4 E-Commerce Shopping Wishlist Examples: How To Make Transition The Check Out

Home >> Blogs >> 4 E-Commerce Shopping Wishlist Examples: How To Make Transition The Check Out

Shopping cart abandonment is a serious problem, as you are undoubtedly aware. To be precise, it’s slightly around 70 percent across all industries. Therefore, e-commerce businesses should take it seriously and find new methods to profit from it.

The e-commerce wishlist is an underappreciated but incredibly successful strategy for attracting customers. Cart abandonment may be substantially reduced if done correctly and by following best practices. In this article, we have listed down the details about some best-in-class e-commerce wishlist examples. So scroll down and grab the interesting information.

What does an e-commerce wishlist mean?

It’s important to understand that an e-commerce wishlist allows customers to gather things in a user account that they can purchase at a future date.

Shopping cart abandonment rates can be reduced significantly by including a wishlist option. Instead, your visitors may add the goods they’re interested in, think about it for a little, and then return to their wishlist when they’re ready to buy.

As per the survey done by Google, “44 percent of people desire a wishlist where they may bookmark goods they’re interested in.”

Benefits of e-commerce wishlist

The use of an e-commerce wishlist has numerous significant benefits in addition to reducing shopping cart abandonment and improving the consumer experience.

  • It will help to establish a foundation for remarketing opportunities via search and social media.
  • In order to predict stocking needs and determine how much inventory to obtain when time, you must gather useful information on buying trends.
  • The ability to provide insight on shopping habits
  • What products to recommend to returning visitors.

All of this adds up to a win-win situation for your business and your customers.

Tips to make a perfect e-commerce wishlist

There are a few things to keep in mind while building a wishlist that you must keep in mind. Some of the most important tips that you must follow are: 

  • Place it in a prominent place at the top of your site
  • Make it easy to utilize
  • A wishlist item’s addition must be confirmed.
  • Don’t lock it down and demand registration; and
  • Shoppers should be able to easily dispose of goods they no longer want.

Top e-commerce wishlist examples

Below are the examples of e-commerce wishlist:

West Elm

There is a wonderful wishlist experience at West Elm, which “offers modern furniture and home decor with inspired patterns and colours. Shoppers notice a “favourites” option in the upper right-hand corner of their site, which is the wishlist.

It’s added to your wishlist when the heart icon changes from white to crimson. To understand it, you don’t need a lot of brainpower. It’s as simple as clicking favorites from anywhere on the site to check out a wishlist. Their stored items are easily accessible.

From there, customers may examine the product description and add it to their basket by clicking on it. West Elm wishlist is one of the best e-commerce wishlist examples that you can take inspiration to make your wishlist. 


After that comes Swarovski, a company that makes jewelry and crystal ornaments. Also, as expected, the e-commerce wishlist is positioned in the upper right-hand corner. It all starts with the customer finding an item of interest and clicking on the heart icon on product pages. Shoppers may see that the heart has changed from white to black once they’ve added an item to their wishlist successfully.

From any page on Swarovski’s website, users may access their wishlist by clicking on the heart symbol. In this section, consumers may then easily add a product they’ve added to their wishlist into their basket. The item may also be removed if the user has second thoughts and no longer wants it. This can be done by clicking on the trash can symbol.

On Swarovski’s wishlist, consumers may add anything to their shopping basket with one click. Swarovski’s average order value increases as a result of eliminating needless friction for customers. This makes it one of the best e-commerce wishlist examples. 


An established fashion company is recognized for its creative approach and outstanding customer service. When it comes to online shopping, H&M has nailed everything on its wishlist. The “Favorites” section on the company’s website puts it front and center.

The wishlist is created when a user finds an item they’re interested in. Then, they just click the heart icon to add it. After that, the white turns red, indicating that the product has been effectively added to the wishlist.

H&M’s website makes it easy for customers to keep track of their favorite items. Then, after saving items, customers may quickly access them again and make a purchase whenever they are ready.

Customers may save what they want without having to make an instant commitment, and the process is highly simplified and efficient. The H&M wishlists are among the top b2b e-commerce examples of wishlists.

It’s also easy to remove items from H&M’s e-commerce wishlist. As soon as you find it, click it to remove it from your cart. Even better, customers will be more engaged if they aren’t forced to jump through hoops to delete goods they are no longer interested in.


Fendi is an Italian luxury brand as a premium fashion company recognised for high-end clothes, bags, and shoes. Shoppers may easily add goods to their e-commerce wishlists and then purchase them later.

Shoppers can readily discover this information again because it’s prominently displayed in the upper right corner. Immediately below the “Add to Shopping Bag” call to action on each product page on Fendi’s site, there is a “Wishlist” button.

The heart icon transforms from a black outline to a gold outline when you click it, indicating that the item has been put in your shopping cart. Their hearts have been updated, and they can see how many objects they’ve added.

Suppose a customer has returned to Fendi’s website to evaluate their wishlist and wants to add new items to it. From anywhere on the site, they just click on the heart icon.

This gives them a chance to review the product’s details a second time and even see when they saved it. This option is available to those who have already made a purchase decision and are on their way to the store.

Shoppers may then browse price information and check out in this section when they’ve completed that step. Fendi’s wishlist is a great way to give consumers some time to think over a prospective purchase, especially given the high price tag of many of its goods. Fendi makes it easy for customers to check out when they’re ready and comfortable to do so. The e-commerce wishlist of Fendi is one of the best b2c e-commerce examples in regards to wishlist. 

Final words

So these were some of the top and best e-commerce wishlist examples that you must definitely look after while creating a wishlist for your website. You can take an idea from them and make the best wishlist so that it becomes easy to keep track of liked products on your website. 

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